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IF YOU KNEW EVERYTHING ABOUT TOMORROW,
WHAT WOULD YOU DO DIFFERENTLY TODAY?
AP•PLIED
FU•TUR•ISM
Accurately painting the varied and
paradoxical landscapes of tomorrow
to Futurize your business
4
5
+
Our IP: 95% Predictive Accuracy
6
AN ERA OF
UNPRECEDENTED CHANGE
7
These Shifts Will Upend Your Industry
N OF 1
1 2DIGITAL NOMADS
3GENDER BLENDERS
8
1
N OF 1
Ultra-Personalization is the
new expectation
9
Make It Just For Me
SIGNALS
1
“ “We used to buy
‘One size fits all.’
Increasingly, we believe
one size only fits one.
– TalentBanker Carolyn Katzin,
Founder of the DNA Diet
Quero:
Customized
shoe app
uBiome:
DNA-specific
nutrition Kit
Choose Your Mood:
Synesthesia treatment
from Lush
10
Pack Up & Go:
Surprise vacations attuned
to your preferences
Their Wish Is Your Command
Customized messaging:
Machine learning reinvents personalization
SIGNALS
1
11
12
Hyper-Personalized Anticipatory Products
Neural lace and AI merge to create custom-
crafted beverages based on your bio-needs
and mood: vitamins, nootropics, cannabis.
TomorrowVision:
We’ll know what
customers want before
they enter a bar.
SHIFT
1
13
2DIGITAL NOMADS
Enabled by the On-Demand and
Sharing Economies, consumers
now roam relentlessly
14
“ “
Millennials value experiences
over things. They see travel
as an entitlement and a
necessity. It is a way of life
and part of life.
– TalentBanker Jack Ezon,
President of Ovation Vacations
On the Road = The New Aspiration
SIGNALS
2
15
Nomad Cruise: Co-working ships
The Rootless Revolution
Remote Year:
Shepherding people
as they travel the world
SIGNALS
2
17
The New Mobile HomeTomorrowVision:
We’ll need “house brands”
for co-living communes
and driverless pods.
Liquid shots to welcome and
then awaken consumers.
SHIFT
2
18
No Time to DrinkTomorrowVision:
We’ll inhale vapors
rather than lug liquids.
New on-the-go forms: Mists, gels, and
scents.
SHIFT
2
19
3
GENDER BLENDERS
Welcome to Tomorrow’s non-binary world
20
20% Millennials
describe themselves
as gender-fluid.
Men’s testosterone
levels plummeted
17% in 17 years.
Own Your Identity
Trans Role Models: Actor Daniela
Vega; delegate Danica Roem
Makeup for men:
Goes mainstream
SIGNALS
3
21
TomorrowVision: One Gender, Infinite Variations
Identities as
individual as we are
Say good-bye to
male vs. female
deodorants,
razors, clothing –
and marketing.
SHIFT
3
23
TomorrowVision: The New Non-Binary
They instead of he and she,
for starters.
Communicate with an
evolving consumer.
SHIFT
3
24
• N OF 1
• DIGITAL NOMADS
• GENDER BLENDERS
Make sure you see
their new needs before
they emerge!
3 major Future shifts to follow:
CONSUMER BEHAVIOR IS BEING REBORN
25
TOMORROW’S CONSUMER?
Are you ready to refresh
BrainReserve
PopcornBrains
Faith Popcorn’s BrainReserve
FaithPopcorn.com
Tweet your questions to @faithpopcorn.com, and I’ll answer today

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Beverage Industry: What We'll Drink in 2038

  • 2. IF YOU KNEW EVERYTHING ABOUT TOMORROW, WHAT WOULD YOU DO DIFFERENTLY TODAY?
  • 3. AP•PLIED FU•TUR•ISM Accurately painting the varied and paradoxical landscapes of tomorrow to Futurize your business
  • 4. 4
  • 5. 5 + Our IP: 95% Predictive Accuracy
  • 7. 7 These Shifts Will Upend Your Industry N OF 1 1 2DIGITAL NOMADS 3GENDER BLENDERS
  • 8. 8 1 N OF 1 Ultra-Personalization is the new expectation
  • 9. 9 Make It Just For Me SIGNALS 1 “ “We used to buy ‘One size fits all.’ Increasingly, we believe one size only fits one. – TalentBanker Carolyn Katzin, Founder of the DNA Diet Quero: Customized shoe app uBiome: DNA-specific nutrition Kit Choose Your Mood: Synesthesia treatment from Lush
  • 10. 10 Pack Up & Go: Surprise vacations attuned to your preferences Their Wish Is Your Command Customized messaging: Machine learning reinvents personalization SIGNALS 1
  • 11. 11
  • 12. 12 Hyper-Personalized Anticipatory Products Neural lace and AI merge to create custom- crafted beverages based on your bio-needs and mood: vitamins, nootropics, cannabis. TomorrowVision: We’ll know what customers want before they enter a bar. SHIFT 1
  • 13. 13 2DIGITAL NOMADS Enabled by the On-Demand and Sharing Economies, consumers now roam relentlessly
  • 14. 14 “ “ Millennials value experiences over things. They see travel as an entitlement and a necessity. It is a way of life and part of life. – TalentBanker Jack Ezon, President of Ovation Vacations On the Road = The New Aspiration SIGNALS 2
  • 15. 15 Nomad Cruise: Co-working ships The Rootless Revolution Remote Year: Shepherding people as they travel the world SIGNALS 2
  • 16. 17 The New Mobile HomeTomorrowVision: We’ll need “house brands” for co-living communes and driverless pods. Liquid shots to welcome and then awaken consumers. SHIFT 2
  • 17. 18 No Time to DrinkTomorrowVision: We’ll inhale vapors rather than lug liquids. New on-the-go forms: Mists, gels, and scents. SHIFT 2
  • 18. 19 3 GENDER BLENDERS Welcome to Tomorrow’s non-binary world
  • 19. 20 20% Millennials describe themselves as gender-fluid. Men’s testosterone levels plummeted 17% in 17 years. Own Your Identity Trans Role Models: Actor Daniela Vega; delegate Danica Roem Makeup for men: Goes mainstream SIGNALS 3
  • 20. 21 TomorrowVision: One Gender, Infinite Variations Identities as individual as we are Say good-bye to male vs. female deodorants, razors, clothing – and marketing. SHIFT 3
  • 21. 23 TomorrowVision: The New Non-Binary They instead of he and she, for starters. Communicate with an evolving consumer. SHIFT 3
  • 22. 24 • N OF 1 • DIGITAL NOMADS • GENDER BLENDERS Make sure you see their new needs before they emerge! 3 major Future shifts to follow: CONSUMER BEHAVIOR IS BEING REBORN
  • 23. 25 TOMORROW’S CONSUMER? Are you ready to refresh BrainReserve PopcornBrains Faith Popcorn’s BrainReserve FaithPopcorn.com Tweet your questions to @faithpopcorn.com, and I’ll answer today