A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - JANUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - JUILLET 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - JANUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - JUILLET 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Creative and Clever Ads Part 5-StaircaseSayyedul Hoq
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
A MONTH OF IDEAS - FEBRUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - JUIN 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Brands have always used smart tactics to put their rivals down through ads and promotional campaigns in order to prove their superiority in their respective fields. Sometimes these banters take the ugly turn but in many cases they show the healthy relationship these brands share off the screen.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
The ‘web of things’ or ‘internet of things' simply describes the relationship between human beings and everyday objects using the internet.
A world where lighting is controlled by the genre of music being played and our fridges notifying us that we need more juice to replace the vitamins lost on the cycle commute is a very real one. The ‘web of things’ is happening.
An era of devices that intertwine with our clothing and bodies (wearable technology) is upon us.
If you are to cast your minds back to 2010 and the release of the iPad and recall the cries of ‘Why? Why would we need such a product? How does this help me in life?’
And look at us now, eagerly awaiting the next iteration and it’s accompanying accessories.
The same thing will inevitably happen when the impending wearable technologies crash over us. Google Glass, Samsung and Apple’s smart watches will change the way we consume products, socialise and work.
This week’s Identica Insight delves under the skin of the wearable tech world.
Creative and Clever Ads Part 5-StaircaseSayyedul Hoq
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
A MONTH OF IDEAS - FEBRUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - JUIN 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Brands have always used smart tactics to put their rivals down through ads and promotional campaigns in order to prove their superiority in their respective fields. Sometimes these banters take the ugly turn but in many cases they show the healthy relationship these brands share off the screen.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
The ‘web of things’ or ‘internet of things' simply describes the relationship between human beings and everyday objects using the internet.
A world where lighting is controlled by the genre of music being played and our fridges notifying us that we need more juice to replace the vitamins lost on the cycle commute is a very real one. The ‘web of things’ is happening.
An era of devices that intertwine with our clothing and bodies (wearable technology) is upon us.
If you are to cast your minds back to 2010 and the release of the iPad and recall the cries of ‘Why? Why would we need such a product? How does this help me in life?’
And look at us now, eagerly awaiting the next iteration and it’s accompanying accessories.
The same thing will inevitably happen when the impending wearable technologies crash over us. Google Glass, Samsung and Apple’s smart watches will change the way we consume products, socialise and work.
This week’s Identica Insight delves under the skin of the wearable tech world.
Identica Bitesize 170114 Health on the HorizonMichael Nash
IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN.
But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it.
Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Premium Insight is an overview of the digital activity of the Premium brands and luxurious Maisons, enhancing the most innovative strategies in display, e-commerce, social-media, mobile, 020...
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Butterfly Nectar - November Global Academy EditionButterfly London
Our Monthly Butterfly Nectar has a special twist this month. We have teamed up with talented students from 10 emerging countries to learn about an array of interesting product innovations and brand campaigns.
True Story has shopped more than 100 brands and retailers this Summer. Here is a snapshot of the best of retail campaigns and initiatives for Summer 2015, that have engaged with customers and influenced spending.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
A MONTH OF IDEAS - MAI 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - AVRIL 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - MARS 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - FEVRIER 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - JANVIER 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - DECEMBRE 2014
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - NOVEMBRE 2014
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - OCTOBRE 2014
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - SEPTEMBRE 2014
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. a month
of ideas#September 2015
#BRANDUNIONPARIS
Sports
Beer
Design
Tweets
Branding
Portraits
Cars
Chocolate
Models
Karaoke
Make-Up
Architecture
Real Estate
Latte Art
Flowers
Wine
Pop-up
…
2. 2
FIND THE DANISH
In its latest campaign, Carlsberg, the beer brand
from Denmark stresses its origins through a modern
and stylish poster campaign.
Using a flat design style, the brand revisits its poster
work tradition in a modern and colorful way. Every
detail of the poster is a nod to Denmark and the
history of the brand: the typical coloured houses, the
boat called Jacobsen,… A campaign that reaffirms
the values of Denmark, northern cool, taking time,
happiness, art and design at the core of the
Carlsberg brand.
Carlsberg – « Trouver la danoise »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
3. 3
FROM PAPER TO PILLOW
IKEA started from a strong consumer insight that
everyone has old IKEA catalogues at home and never
use them again because they continually updated.
From this insight and with an environmental objective,
in Belgium the brand offers its consumers the
opportunity to change their old source of inspiration
into a comfy pillow thanks to a paper shredder. The
pillow called KÜSS is a Charles Kaisin's creation, a
designer renowned for his ability to make recycling
attractive
This brilliant idea combines design, environment,
personalization and consumer experience.
https://www.youtube.com/watch?v=51f_ItghnKw
IKEA - KÜSS
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
4. 4
LOVE IS HAPPINESS
Social media platforms are a dedicated to place to
interact with brands. And, for some consumers of
specific brands, these are places to declare their
love for that brand.
Diet Coke has decided to answer them in the boldest
way. Through its "Retweets of love" campaign, the
love tweets of fans are retweeted in a typographical
and illustrative way and broadcasted on giant
screens and magazine pages. Each retweet is
personalized and directly addressed to the fan.
The brand surprises its consumers and gives their
love back in a beautiful way. Another proof of its
"love brand" status.
Diet Coke – Retweets of love
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
5. 5
GOOGLE IS THE NEW GOOGLE
For about 16 years, Google made slight changes to
its logo but always kept the serifs in its typography.
Forget that. The new Google logo left the serifs for a
curvy and generous typeface. Liked by some, hated
by others, the real change is not about the typeface
but the fact that this logo is now animated,
depending on its use. For example, when using the
"Siri-like" tool, when the app is recording your voice,
the Google logo become coloured dots that move
up and down.
That's one small step for us, one small step for
Google.
http://bit.ly/1iRhHzf
Google – New Logo
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
8. 8
BACK TO THE FUTURE
To celebrate the 25th anniversary of one of the most
famous Vogue magazine covers of 1990s; Peter
Lindbergh brings together 6 of the most iconic 90's
supermodels in a new fashion short film.
Karen Alexander, Nadja Auermann, Helena
Christensen, Cindy Crawford, Eva Herzigova and
Tatjana Patitz strike the pose for a stylish and elegant
fashion film.
https://www.youtube.com/watch?v=_VBaopjKfZw
Peter Lindbergh – The Reunion
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
9. 9
POST-APOCALYPTIC RIDE
This summer, a reboot of Mad Max was released in
cinemas across the world. Thanks to an impressive
international campaign, the event couldn't be
missed worldwide.
From AMOI to AMOI, we now know that Uber is an
old hand at using topicality to promote its services.
In Seattle, from 28th to 31st of August, Uber offers its
consumers the opportunity to have a post-
apocalyptic ride in one of the crazy cars available
and accompanied with a Mad-Max-like driver.
A creative idea that offers to consumer a singular
experience of the brand, and promoting Uber as well
as the movie.
http://www.ufunk.net/insolite/uber-mad-max/
Uber – Mad Max
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
11. 11
EXTRA-ORDINARY BEAUTY
The very dream of every fashion model is to have
something really special that makes her/him truly
unique. The eyebrows of Cara Delevingne, the skin
discolouration of Winnie Harlow…
The american model Rebekah Marine struggled for a
long time to be recognized as a real model. The
problem? She is born without the right forearm. But
she was proved to be right to keep on fighting to
make her dreams come true as she will be the first
disable model to walk the catwalk of the New York
Fashion week with a prosthetic limb.
https://instagram.com/rebekahmarine/
Rebekah Marine – The Bionic Model
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
12. 12
BRAINLESS HANDSOME MAN
The idea that brands and ads only use and target
handsome people is changing. Normalcy is becoming
the new chic.
The beer brand Andes, in its latest campaign, tries to
use handsome men but only in order to help the
others, not so handsome, men. The brand set a fake
casting for its new commercial during a night in
Mendoza. 370 handsome men of the city attended this
casting, giving the opportunity to other men to seduce
women in nightclubs a little more easily. Handsome
men only get the point when they finish reading the
script.
By helping the major part of its consumers, the brand
offers proof of its dedication as well as a true life
experience.
https://www.youtube.com/watch?v=yQNDhSGfpAE
Andes Beer – « The Fairest Night »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
13. 13
ANIMAL HEADACHE
Inspired by puzzles, the artist Tomasz Ciurka created
geometrical puzzles of animal heads. It is simple,
beautiful and inspiring.
https://www.youtube.com/watch?v=hQGGq-i4u2w
Volkswagen – « Unleash Your Rrrr »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
14. 14
LESS IS MORE, MORE OR LESS
It is a real trend on internet: videos that highlight the
evolution of something through time. A fashion –
only shop truly understands it and uses it for its
online awareness.
The campaign "100 years of beauty in 1 minute" is a
series of videos that show the evolution of beauty,
fashion and femininity through time. The latest video
from Mode.com, called "100 years of lingerie in 3
minutes" highlights the evolution of women's
underwear through time.
At the end, the model reveals other types of models:
a woman with disability, a transgender woman and a
normal beauty woman. A brand that really plays with
social codes.
https://www.youtube.com/watch?v=28ZY-8l6CZg
Mode.com – 100 years of Lingerie in 3min
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
15. 15
MAGAZINE TO CLEANSE
In Brazil, if 93% of women use make up, there is only
5% that use a specific product to cleanse their skin.
To help Brazilian women understand the benefit of
cleaning their skin, Neutrogena created the first
magazine cover where the readers can remove the
cover girl's make up . 25 000 readers of Caras
magazine received a special edition paired with a pack
of Neutrogena Deep Clean wipes. Readers can cleanse
the skin face of Giovanna Ewbank, a famous actress on
the cover.
A genious campaign which allows to test the product,
evaluate its texture and check the results, just as they
would with an in-store experience but at home.
http://bit.ly/1FoXB4s
Neutrogena – Deep Clean
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
16. 16
A BEER AFTER AN ACCIDENT
Drinking and driving is always a bad mix. But
heightening awareness amongst people on this
subject is always difficult.
A beer brand from Brazil, Itaipava, partnered with a bar
for an original awareness campaign. The brand
replaces all the bottle openers with pieces of cars
involved in an accident. The bar's clients were
surprised and a conversation started between the
bartender and his clients about drinking and driving.
Sometimes it is not about delivering the message
straightaway but giving the opportunity to start a
conversation through an unexpected experience.
https://vimeo.com/131421364
Itaipava – Don't open a bottle and drive
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
17. 17
1+1=3
Teasers were an important lever for TV advertising.
But now print advertising is using this lever to
develop the interest of target audiences.
To promote its new range of product, Milka uses
teasing lever on metro print advertising. First, non-
branded prints appear in the Parisian subway
showing that two different things mixed together
can create something better. Then, Milka unveiled
the same creative system but applied to its new
products which are the encounter between Milka's
chocolate and caramel, Oreo or even biscuits.
Teasing without showing the brand help develop the
interest of consumer target and its engagement
regarding the campaign first and then the brand.
Milka – "#MeilleurMix"
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
19. 19
PUSH THE BUTTON, PUSH, PUSH !
The internet of objects is making its way. Numerous
brands have developed connected buttons that
provide specific services to consumers: Evian, Darty,
…
What makes "The Switch" by Netflix unique is that
consumers can decide what happens when the
button is pushed. From a sushi delivery, to turning
down the light, from starting a TV show to turning off
the phone… The only limit of this button is the
imagination of the one who is using it.
Netflix hasn't planned to launch it but the brand
offers a DIY guide for consumers to build their own.
https://www.youtube.com/watch?v=TTlIGdlbTy4
Netflix – « The Switch »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
20. 20
FORGET ABOUT SWAG, THINK ZAP!
To promote its 4 sports channels in Africa, Canal+,
the French private TV broadcaster, uses a typical
African trend: La Sapologie (the science of dressing).
In order to own it and link it to the purpose of its
commercial, Canal+ change "Sapologie" into
"Zapologie" (the science of changing channel). Every
stereotype of Sapologie appears in the video but in a
"Zap" way and the overall feeling is close to the DNA
of Canal+: creative ideas, funny and beautifully
conceived.
The best way to make trends yours is to slightly
change them.
https://www.youtube.com/watch?v=QKMeu-hCy2w
Canal+ – « Zapologie »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
21. 21
YOU JUST HAD TO ASK
The rise of social media opens new way of consumer
experience and consumer services. Closer, faster,
more personalised…
ORPI, a French real estate company, uses social
media to create the future of real estate agencies.
On twitter, users can make a request of what they
are searching for with #TrouveMonAppart and
@ORPI-dit. An artificial intelligence system analyses
the tweet and answers it with a list of matching
announcements. It is free and fast.
Answering through the media that the target
audience already uses is creating a new kind of
brand experience.
ORPI – "#TrouveMonAppart"
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
22. 22
A TABLE WITH VIEW PLEASE !
Golsftromen agency and ARCAM architecture institute
partner to create a pop-up restaurant with beach view on
unused space of IJburg island, near Amsterdam.
What makes this pop-restaurant innovative is that it
draws on the capacity of the sharing economy by having
locals cook for patrons. Locals from the Island prepared
the food in their own homes and then the food is
delivered to the pop-up restaurant through cyclists.
IJburg Seveert is an experimentation about how to deliver
relatively sustainable, waste-free dining, while putting
community and the sharing economy at the centre.
http://ijburgserveert.nl/
IJburg Serveert
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
23. 23
NO LYRICS NEEDED
It has now been a couple of years that Sosh, French
telephone operator with no long term contracts, is
playing with its name in its commercials. It started
with an unpronounceable sentence: "Je suis passé
chez Sosh" revealing the self-depreciating sense of
humour of the brand.
Sosh is back with a new creative idea: placing the
hard-to-pronounce syllable of Sosh in mainstream
hits of French music. The brand keeps its values of
light tone, sense of humour and self-mocking and
facilitates the spreading of its name.
https://www.youtube.com/watch?v=AwMzyxWIleE
Sosh – « #KaraokeSosh »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
24. 24
SNAP TO WEAR
New technologies and social media help brands
delivering qualified content to consumers in ways that
suits them.
After their arrival on Apple Music, Burberry follow their
technological embrace by an interesting use of
Snapchat. The brand uses this platform to showcase
its spring/summer 2016 collection. Over the collection,
Snapchat users had the opportunity to take a look
inside the make-up choices for the London Fashion
Week show, a whole day before it hit the catwalk.
http://on.mash.to/1O7yL1i
Burberry – S/S 2016 Collection on Snapchat
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
25. 25
INTERGALACTIC FOOD PORN
In the first opus, GastronoGeek offers readers
cooking recipe inspired from the imaginary culture
and geek culture.
In September, Thibaud Villanova, founder of
GastronoGeek, release the sequal of GastronoGeek
dedicated to potions, cocktails, soups, smoothies
and other milk-shakes receipts to prepare at home.
More than a recipe book, GastronoGeek offers chef
tips, dictionary, accessories,...
Dive into the geek culture through the door of
cooking and re-discover Dragon Ball, Ghostbusters,
Star Wars, Guardians of Galaxy, Batman,…
http://amzn.to/1RfN1Ud
GastronoGeek #2 – « Le livre des potions »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
27. 27
BUTTERFLY EFFECT
Since 2012, Adobe runs a platform offering online
marketing solutions such as Adobe Analytics (to
analyse consumer growth) or Adobe Social (to
manage social marketing).
In order to promote this platform, Adobe launched a
Youtube channel with a series of humoristic videos.
The latest from September 2015, compares the
launch of a space rocket to last minute changes
ordered by clients. A video that will be easily
relatable in agencies.
Using hyperboles and humour is a good way to help
clarifying the message and make people well
understand the benefit of the solution or product.
https://www.youtube.com/watch?t=2&v=ao7wOJ5qQ-s
Adobe – « The Launch »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
28. 28
BEAUTY OF THE MONTH
Archstudio just completed a tea house and café set
within the city's historic hutong district of Beijing. A
global concept that plays with tradition and
modernity for a truly Chinese style result.
http://bit.ly/1QVP93p
Archstudio – Tea house in Beijing
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
29. 29
BEAUTY OF THE MONTH
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
30. 30
FLOWER FLAT DESIGN
Bloom&Wild, a flower specialist, create a new
experience of sending flowers. No need of a carrier
anymore, flower are packed in small cardboard box
that fits in a letterbox.
"How it works
1. Order flowers in under a minute
2. Don't worry about the recipient being home
3. Flowers that wow"
https://www.bloomandwild.com/
Bloom&Wild – "Letterbox flowers"
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
32. 32
THE FAIL OF THE MONTH: CALL OF DUTY
To promote the latest release of Call Of Duty in
Singapore, the digital agency in charge of the client
thought that faking a terrorist attack would be a
good creative idea…
The official Twitter account of Call Of Duty launch a
live tweet session about an "unconfirmed explosion
on the North bank of Singapore Marina"... Even if
some fans found this as a good way to announce the
future scenario of the game, most of the Twitter
followers were shocked at the method.
"Irresponsible", "doubtful", "disgusting"...
@CallofDuty
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
33. 33
STRANGE CURIOSITY
As a child, you must have dreamed about being an
astronaut and visiting moon or even Mars.
Thanks to NASA, now you can virtually visit Mars by
controlling curiosity. A crater of Mars has been
virtually recreated and you make Curiosty hanging
around and select your preferred view over 7
different angle. NASA also provides real pictures of
Mars and information about the mission of Curiosity.
http://eyes.nasa.gov/curiosity/
NASA – « Experience Curiosity »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
34. 34
1 MENU WITH FRIES AND CÔTE DE NUITS
To celebrates its 40th anniversary in Spain and
France, Burger King launches a win to pair with its
Whopper burger.
Made of a Spanish grape variety, Tempranillo, the
Whopper Wine is aged in grilled wood barrels to
create a parallel with the grilled steak of the burger.
Only 40 bottles were created and offer through a
Facebook game in which fans where ask to share
their best moment lived in a Burger King restaurant.
It could sound like an opportunistic idea but the
wine is linked to the story of Burger King in Spain as
in 1975 the restaurant chain offer red wine in its
menu to appeal to the Spanish market.
https://www.youtube.com/watch?v=ZQGt-OR5wtY
Burger King – « Whopper Wine »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
35. 35
LAST BUT NOT LEAST
We are used to seeing in Nike the performance and
thinking that the brand only cares about the best
athletes in every disciplines.
But, in its latest TV ad, Nike wants to show to the
world that what really matter in sports is not having
first place, it is the journey. This video uses the
common Nike codes: a voice over, a motivational
tone and a perfect movie direction. The lesson?
What really matter is not about being the first to
finish, it is about finishing, no matter when.
https://www.youtube.com/watch?t=4&v=OxunzQQNgQM
Nike – « Last »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
36. 36
I CAN FEAR YOU
One of the hardest feelings to quantify is probably
fear. It sounds like that PlayStation find a way to do
it.
In Spain, to promote its new horror game Until
Dawn, the video game brand developed "The Until
Dawn Index", the first fear quantifier machine. This
machine records heart rhythm, temperature, blood
pressure, eye movements and pupillary dilation to
give a fear score.
PlayStation gives proof of the fear level of its new
game as well as providing an immersive brand
experience.
https://www.youtube.com/watch?t=2&v=ao7wOJ5qQ-s
Adobe – « The Launch »
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015
37. 37
TUTORIAL OF THE MONTH: LATTE ART
(Joke)
https://www.youtube.com/watch?v=a1FNSgqdhNk
BRAND UNION PARIS – A MONTH OF IDEAS – SEPTEMBER 2015