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@DigitasLBi_Fr Cannes Lions Predictions 2014
The document outlines predictions for the 2014 Cannes Lions festival, highlighting emerging advertising themes such as environmentally inspired campaigns, the personalization of ads, and humorous content appealing to juries. Key trends include the use of interactions and innovative products in advertising, as well as the growing importance of individual stories and experiences. The predictions are based on insights from DigitasLBi Paris and are accompanied by links to examples of anticipated standout campaigns.
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@DigitasLBi_Fr Cannes Lions Predictions 2014
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- 2. Bridget Jung Chief CreativeOfficer DigitasLBi Paris ! @bridoo Jean-Philippe Martzel Planning & Strategy Director DigitasLBi Paris ! @jpmartzel Fred Lung Senior Creative DigitasLBi Paris ! @fredericklung Philippe Pinel Senior Creative DigitasLBi Paris ! @PhilippePinel Cannes Predictions 2014 We had fun putting this list together. It’s in no way exhaustive, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
- 3. 1. Advertising inspiredby the environment (in realtime) 2. Advertising re-enchants (or hacks) the everyday 3. Selfies and the importance of me 4. Advertising that reinvents the product 5. The most interesting man in the world is trending 6. Advertising that might make the jury laugh 7. Blockbusters 8. Grand Prix or nothing Emerging Themes
- 4. 1. Advertising inspiredby the environment (in realtime) Perhaps some of the most exciting digitally led campaigns we’ve seen are in outdoor and they combine intelligent placement with smart tech to create truly personalised experiences between brands and consumers. In this way advertising has become “alive”. Cannes Predictions 2014
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- 7. http://youtu.be/80indhABZwo Neue Zürcher Zeitung DigitalNewspaper Holder
- 8. 2. Advertising re-enchants (orhacks) the everyday ! Ads now bring magic into the real world. Posters can accept credit cards and even play music. A DIY shop uses billboards to dramatically show how they can improve the everyday. More and more of the filmed stunts rely on reactions from people to some kind of magic in the real world. Cannes Predictions 2014
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- 15. 3. Selfies andthe importance of me “Selfie” was the 2013 word of the year. Only a few months ago, Ellen’s epic selfie generated over 3 million retweets. We can see some brands leveraging this new focus on “me”, inviting individuals not only to be part of the ad — but to be at the centre of it. Brands are finding new and creative ways to use individuals and personal stories rather than scenarios. Cannes Predictions 2014
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- 20. 4. Advertising that reinvents the product This is a very interesting area. Instead of making ads, some brands are innovating at the product level or creating new products & services that support the brand ambition.We’re convinced that this area will grow over the next few years. Cannes Predictions 2014
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- 25. http://youtu.be/P8DOZ_rK8rI Harvey Nichols “Sorry, Ispent it on myself” http://youtu.be/ITyeI3YyYw8
- 26. 5. Advertising thatinvites action from the individual There’s a new breed of advertising that wouldn’t exist without someone watching it. These experiences require people to interact, explore and experiment with the ad. From second screening, to innovate navigation and even ultimately being able to control a real person via a website, these ads require action from the individual. Cannes Predictions 2014
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- 29. http://youtu.be/GT-GPmX60GA Guy Cotten “Sortie enMer” http://sortieenmer.com/
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- 31. 5. Advertising thatmight make the jury laugh From beer to banks, humour always works. We even found a PSA that breaks through with an incredible script and amazing acting. Cannes Predictions 2014
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- 37. 6. The mostinteresting man in the world is trending Senior is the new black. Cannes Predictions 2014
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- 41. http://youtu.be/0izwNht8cT8 Intel + Toshiba ThePower Inside
- 42. 7. Blockbusters Big brandsand big budgets …sure to go home with some metal. Cannes Predictions 2014
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- 48. http://youtu.be/L1EtoruAMDI Heineken Response on TheOdyssey film authenticity
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- 52. 8. Grand prixor nothing Nothing in between. Cannes Predictions 2014
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- 54. Bridget Jung Chief CreativeOfficer DigitasLBi Paris ! @bridoo Jean-Philippe Martzel Planning & Strategy Director DigitasLBi Paris ! @jpmartzel Fred Lung Senior Creative DigitasLBi Paris ! @fredericklung Philippe Pinel Senior Creative DigitasLBi Paris ! @PhilippePinel #Whatdidweforget Let us know what you think or what we may have missed.