Media Literacy
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The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
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The document provides examples of creative advertisements from various companies around the world. It discusses advertisements that use unique visuals or interactive elements to stand out, as well as competitive advertisements between brands. Examples showcase advertisements for products like BMW, Stabilo pens, electricity providers, iPods, handbags, jeans, and more. The document aims to highlight interesting and innovative advertising campaigns.
Ignition 5 02.09.13
Billboard magazine in Brazil released a free magazine but required fans to prove they liked the artist on the cover by having 20 songs from them on their phone. An clothing company allows customers to trace their jeans back to the American farmer who grew the cotton. Milka chocolate bars are missing a piece to see if consumers share it or keep it for themselves. Coca-Cola created personalized messages on billboards in Israel that notify users when their name appears. A vending machine gives beers to those who do nothing for 3 minutes, unlike machines seeking attention with elaborate promotions.
21st Century Woman: An Alternative View of Cannes Lions
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
Creative and Clever Ads Part 5-Staircase
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Our Top 10 Campaign Solutions
This document outlines 10 reasons to work with a marketing agency. It describes campaigns the agency ran that provided prizes and rewards to customers, including free concert tickets, taxi rides, flights, movie tickets and more. The agency says it has launched over 6,500 campaigns across 15 countries that reached over 1.8 billion people. It invites the reader to contact them to discuss a potential rewards campaign.
Ignition 5 21.01.13
This document provides summaries of 5 articles:
1. Delta Airlines launched a new iPad app called "Fly Delta" that allows users to check flights, view deals, and see their plane's position on a map.
2. Virgin Atlantic launched a campaign that turns staff into superheroes to promote their slogan "Flying in the Face of Ordinary".
3. A video advertised high-tech ski boots called "SkiBrogues" but the product was unavailable; it was actually an ad for Hertz ski rental packages.
4. An Argentine job search site ran humorous ads featuring a grandma who kept dying in different ways to encourage people to find jobs they want.
5. McDonald
Ignition 5 21.01.13
This document provides summaries of 5 articles:
1. Delta Airlines launched a new iPad app called "Fly Delta" that allows users to check flights, view deals, and see their plane's position.
2. Virgin Atlantic launched a campaign that depicts staff as superheroes to promote family travel.
3. A Hertz ad campaign promoted ski packages by pretending to advertise a fictional ski boot product called "SkiBrogues".
4. An Argentine job search site ran humorous ads showing a grandma who repeatedly dies in accidents to encourage job hunting.
5. McDonald's Australia launched a new app called "TrackMyMacca's" that uses technology to show customers details about their food's suppliers.
Ignition 5 25.08.14
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
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Advertisement
The document provides examples of creative advertisements from various companies around the world. It discusses advertisements that use unique visuals or interactive elements to stand out, as well as competitive advertisements between brands. Examples showcase advertisements for products like BMW, Stabilo pens, electricity providers, iPods, handbags, jeans, and more. The document aims to highlight interesting and innovative advertising campaigns.
Ignition 5 02.09.13
Billboard magazine in Brazil released a free magazine but required fans to prove they liked the artist on the cover by having 20 songs from them on their phone. An clothing company allows customers to trace their jeans back to the American farmer who grew the cotton. Milka chocolate bars are missing a piece to see if consumers share it or keep it for themselves. Coca-Cola created personalized messages on billboards in Israel that notify users when their name appears. A vending machine gives beers to those who do nothing for 3 minutes, unlike machines seeking attention with elaborate promotions.
21st Century Woman: An Alternative View of Cannes Lions
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
Creative and Clever Ads Part 5-Staircase
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Our Top 10 Campaign Solutions
This document outlines 10 reasons to work with a marketing agency. It describes campaigns the agency ran that provided prizes and rewards to customers, including free concert tickets, taxi rides, flights, movie tickets and more. The agency says it has launched over 6,500 campaigns across 15 countries that reached over 1.8 billion people. It invites the reader to contact them to discuss a potential rewards campaign.
Ignition 5 21.01.13
This document provides summaries of 5 articles:
1. Delta Airlines launched a new iPad app called "Fly Delta" that allows users to check flights, view deals, and see their plane's position on a map.
2. Virgin Atlantic launched a campaign that turns staff into superheroes to promote their slogan "Flying in the Face of Ordinary".
3. A video advertised high-tech ski boots called "SkiBrogues" but the product was unavailable; it was actually an ad for Hertz ski rental packages.
4. An Argentine job search site ran humorous ads featuring a grandma who kept dying in different ways to encourage people to find jobs they want.
5. McDonald
Ignition 5 21.01.13
This document provides summaries of 5 articles:
1. Delta Airlines launched a new iPad app called "Fly Delta" that allows users to check flights, view deals, and see their plane's position.
2. Virgin Atlantic launched a campaign that depicts staff as superheroes to promote family travel.
3. A Hertz ad campaign promoted ski packages by pretending to advertise a fictional ski boot product called "SkiBrogues".
4. An Argentine job search site ran humorous ads showing a grandma who repeatedly dies in accidents to encourage job hunting.
5. McDonald's Australia launched a new app called "TrackMyMacca's" that uses technology to show customers details about their food's suppliers.
Ignition 5 25.08.14
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
Ignition five 17.01.11
The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Marketing to Millennials With the Web
Millennials are skeptical of traditional advertising but have significant spending power. To market to them effectively, brands need to get their message across without it seeming like an advertisement. One way is through web-series partnerships, where the brand works with online influencers to create content that engages Millennials organically. BMW and Kohls have both seen success using this approach, with BMW's "The Hire" series boosting sales and Kohls' partnership increasing traffic and correlated sales. Branded web-series take advantage of influencers' existing audiences and social interactions to introduce the brand in a natural, non-intrusive way.
Ignition 5 20.05.13
This document provides brief summaries of 5 marketing campaigns:
1) Harley Davidson invited customers for real test rides on motorcycles to experience the feeling of being part of the Harley gang.
2) Adult retailer Ann Summers used paid search marketing in a humorous way to raise brand awareness.
3) A TAC campaign took users on an interactive journey through a fictional deadly car crash to promote road safety.
4) A UNICEF campaign allows users to donate misspelled words to support education when fixing spelling errors on Google Chrome.
5) Insecticide brand Orphea transformed a billboard into a giant glue trap to demonstrate its product's effectiveness against insects.
Ignition 5 21.10.13
This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
Task 1 - Forms of Television Advertising =
This document provides examples of different types of narratives, advertisements, and psychographic audience segments. It includes examples of a realist narrative showing everyday life without dramatization, an anti-realist narrative using surreal ideas and CGI, an animated McDonald's advertisement using a low budget, and an Opel advertisement about texting while driving using emotional appeals. It also describes the psychographic segments of Explorers who seek discovery, Aspirers who are driven by status, and The Resigned who value safety and familiarity.
A behavioural breakdown of 8 Super Bowl campaigns
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
Hype Written Portfolio
The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
Assessment ii
Crayon created a new ad for Sony promoting their 3D coverage of Wimbledon that builds upon nostalgia from a previous ad by Fallon. The new ad replaces the brightly colored balls thrown through San Francisco with tennis balls bouncing through Wimbledon's streets, paying homage to the original ad even with a nod to the frog that appeared. Crayon used recognition of the prior ad to reinforce understanding of Wimbledon tennis.
Written Portfolio
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
How to win an award at Cannes Lions, D&AD and CLIO - for PR
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Wow factor
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.
Learn from 11 worst advertising campaigns in the history
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
seven for 2013
This document summarizes 7 trends predicted for 2013, based on observations by Cheil UAE. The trends are gluttony, envy, pride, wrath, greed, sloth, and lust. For each trend, an example is given of how it could influence brands or consumer behavior in the Middle East region. The document also provides background on Cheil, a Korean advertising agency that operates in over 30 countries.
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
Wendy Clark, senior vice president of Coca-Cola, discusses the company's approach to real-time communications. She outlines four mandates: 1) "Silence is not an option" - companies must actively participate in conversations about their brand; 2) Speed trumps perfection - it is better to respond quickly than create a perfect response; 3) "Do work that matters" - focus on creating high-quality, meaningful content rather than just more content; 4) Develop new models for working - Coca-Cola has two teams, the Hub for listening/analyzing conversations and the Hustle for sourcing new content. The company strives to stay engaged in cultural conversations in real-time.
Mest 4 Essay
Cadbury has successfully adapted its marketing strategies to the 21st century by subverting traditional conventions and focusing on entertaining ads that bring joy rather than directly advertising their products. Their iconic 2007 "Gorilla" ad and 2009 "Eyebrow" ad became hugely popular online sensations despite not showing chocolate or people eating it. This postmodern approach helped Cadbury regain popularity after a food safety issue and demonstrated that their ads no longer need to explicitly market chocolate to be effective.
10 greatest sales people of all time
The document profiles 10 of the greatest salespeople of all time, including Dale Carnegie, John H. Patterson, David Ogilvy, Mary Kay Ash, Zig Ziglar, Napoleon Barragan, Joe Girard, Meg Whitman, Steve Jobs, and Thomas Edison. It provides a brief overview of each individual's background and their impact and innovations within the field of sales.
Ignition 5 11.03.13
This document summarizes several advertising campaigns from the past week:
1) A campaign in Germany that lowered a movie theater's temperature to simulate homelessness and raise donations for the homeless.
2) A campaign by Dove challenging the use of photoshopping in advertising by encouraging photographers to embrace "real beauty".
3) A campaign by a Stockholm fitness club that encouraged members to post photos with #friskissthlm on Instagram to promote the club.
Brand Storytelling in The Times of Covid
I co-animated a webinar with Shlomi Ron at the start of the pandemic. Branding in times of covid is challenging but necessary to maintain communication with customers. We demonstrate how using the storytelling technique, choosing the appropriate brand archetype, and conveying a human message, set brands apart. More importantly, brands are demonstrating that they care and not abandoning their clients.
© Shlomi Ron & Diana Yazidjian 2020
5 Examples of Creative Marketing Campaigns by Brands.pdf
Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
September 2018 Trend Report
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
More Related Content
What's hot
Ignition five 17.01.11
The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Marketing to Millennials With the Web
Millennials are skeptical of traditional advertising but have significant spending power. To market to them effectively, brands need to get their message across without it seeming like an advertisement. One way is through web-series partnerships, where the brand works with online influencers to create content that engages Millennials organically. BMW and Kohls have both seen success using this approach, with BMW's "The Hire" series boosting sales and Kohls' partnership increasing traffic and correlated sales. Branded web-series take advantage of influencers' existing audiences and social interactions to introduce the brand in a natural, non-intrusive way.
Ignition 5 20.05.13
This document provides brief summaries of 5 marketing campaigns:
1) Harley Davidson invited customers for real test rides on motorcycles to experience the feeling of being part of the Harley gang.
2) Adult retailer Ann Summers used paid search marketing in a humorous way to raise brand awareness.
3) A TAC campaign took users on an interactive journey through a fictional deadly car crash to promote road safety.
4) A UNICEF campaign allows users to donate misspelled words to support education when fixing spelling errors on Google Chrome.
5) Insecticide brand Orphea transformed a billboard into a giant glue trap to demonstrate its product's effectiveness against insects.
Ignition 5 21.10.13
This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
Task 1 - Forms of Television Advertising =
This document provides examples of different types of narratives, advertisements, and psychographic audience segments. It includes examples of a realist narrative showing everyday life without dramatization, an anti-realist narrative using surreal ideas and CGI, an animated McDonald's advertisement using a low budget, and an Opel advertisement about texting while driving using emotional appeals. It also describes the psychographic segments of Explorers who seek discovery, Aspirers who are driven by status, and The Resigned who value safety and familiarity.
A behavioural breakdown of 8 Super Bowl campaigns
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
Hype Written Portfolio
The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
Assessment ii
Crayon created a new ad for Sony promoting their 3D coverage of Wimbledon that builds upon nostalgia from a previous ad by Fallon. The new ad replaces the brightly colored balls thrown through San Francisco with tennis balls bouncing through Wimbledon's streets, paying homage to the original ad even with a nod to the frog that appeared. Crayon used recognition of the prior ad to reinforce understanding of Wimbledon tennis.
Written Portfolio
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
How to win an award at Cannes Lions, D&AD and CLIO - for PR
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Wow factor
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.
Learn from 11 worst advertising campaigns in the history
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
seven for 2013
This document summarizes 7 trends predicted for 2013, based on observations by Cheil UAE. The trends are gluttony, envy, pride, wrath, greed, sloth, and lust. For each trend, an example is given of how it could influence brands or consumer behavior in the Middle East region. The document also provides background on Cheil, a Korean advertising agency that operates in over 30 countries.
A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
Wendy Clark, senior vice president of Coca-Cola, discusses the company's approach to real-time communications. She outlines four mandates: 1) "Silence is not an option" - companies must actively participate in conversations about their brand; 2) Speed trumps perfection - it is better to respond quickly than create a perfect response; 3) "Do work that matters" - focus on creating high-quality, meaningful content rather than just more content; 4) Develop new models for working - Coca-Cola has two teams, the Hub for listening/analyzing conversations and the Hustle for sourcing new content. The company strives to stay engaged in cultural conversations in real-time.
Mest 4 Essay
Cadbury has successfully adapted its marketing strategies to the 21st century by subverting traditional conventions and focusing on entertaining ads that bring joy rather than directly advertising their products. Their iconic 2007 "Gorilla" ad and 2009 "Eyebrow" ad became hugely popular online sensations despite not showing chocolate or people eating it. This postmodern approach helped Cadbury regain popularity after a food safety issue and demonstrated that their ads no longer need to explicitly market chocolate to be effective.
10 greatest sales people of all time
The document profiles 10 of the greatest salespeople of all time, including Dale Carnegie, John H. Patterson, David Ogilvy, Mary Kay Ash, Zig Ziglar, Napoleon Barragan, Joe Girard, Meg Whitman, Steve Jobs, and Thomas Edison. It provides a brief overview of each individual's background and their impact and innovations within the field of sales.
Ignition 5 11.03.13
This document summarizes several advertising campaigns from the past week:
1) A campaign in Germany that lowered a movie theater's temperature to simulate homelessness and raise donations for the homeless.
2) A campaign by Dove challenging the use of photoshopping in advertising by encouraging photographers to embrace "real beauty".
3) A campaign by a Stockholm fitness club that encouraged members to post photos with #friskissthlm on Instagram to promote the club.
Brand Storytelling in The Times of Covid
I co-animated a webinar with Shlomi Ron at the start of the pandemic. Branding in times of covid is challenging but necessary to maintain communication with customers. We demonstrate how using the storytelling technique, choosing the appropriate brand archetype, and conveying a human message, set brands apart. More importantly, brands are demonstrating that they care and not abandoning their clients.
© Shlomi Ron & Diana Yazidjian 2020
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How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PR
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Learn from 11 worst advertising campaigns in the history
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
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A Winning Real-Time Formula: Insights from Coca-Cola's Wendy Clark #CannesLio...
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5 Examples of Creative Marketing Campaigns by Brands.pdf
Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
September 2018 Trend Report
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
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This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
Unit 30 task 1
This document provides examples of different types of narratives and advertising techniques:
1) It describes realist narratives as faithful representations of everyday life without dramatization, anti-realist narratives as based on surreal ideas rather than reality, and animation being used in low-budget ads to engage audiences through colorful graphics.
2) It explains how documentaries can be used in advertising by telling a story, as shown in a Nokia ad about the impact of screens.
3) Talking head ads are described as using people to talk about a product in an effort to seem genuine, like an Oral-B ad with different customers praising the product.
4) An Opel ad warns about texting
SBD Gold
This document discusses the importance of storytelling for building brand confidence. It provides examples of how A Story by Design has helped various brands and companies strengthen their stories and identities. They created a lifestyle book series called Chic Simple that grew into a global brand with over $2 million books sold. They also helped Ford reconnect with its heritage through a brand book and fable. The document advocates that a strong brand story can breed consumer confidence and business success if it clearly identifies a brand's essence and is well-told.
Rich and Strange
Unilever's Marmite brand was struggling as it had lost popularity among its core middle-class audience. DDB was hired to rebrand Marmite. They developed a polarization strategy to rekindle love for the brand by highlighting what makes Marmite unique - that it is strange, polarizing product that people either love or hate. DDB created two ads, one expressing love for Marmite and one expressing hate, to emphasize this polarization. Their strategy was to make Marmite the "hero" of the advertising by focusing on what makes it different from other products in order to cultivate cult-like following around the brand. This polarization strategy was successful in reinvigorating the Marmite brand.
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Here Availability Cascade, Von Restorff Effect, Illusory Correlation, Narrative Transport, and Spotlight Effect are explained (with recent examples). *Compliments of Planning Dirty.
The New Brand Culture Model
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
The Old Spice Television & Social Media Campaign
The Old Spice advertising campaign is an example of effective brand management by understanding and communicating the brand's core values in an integrated way using traditional and social media. The campaign embraces Old Spice's iconic male identity while updating it for modern times through humorous videos. By engaging consumers across multiple platforms, the campaign has broadened Old Spice's appeal and reinforced what makes it unique in its category.
public relations 1 karsh
P&G and Coca-Cola are large multinational consumer goods companies. P&G uses PR strategies like the "Like a Girl" campaign to promote female empowerment and challenge gender stereotypes. The campaign became viral and helped change perceptions of the Always brand. Coca-Cola's "Share a Coke" campaign personalized Coke bottles and cans with popular names, which inspired sharing and emotional connections. It surprised Coke by becoming a popular gift and way for people to connect over geographic distances. Both companies use PR to build relationships with customers and promote social causes.
Apple Days - A 1980’s perspective of Apple UK
I felt like Billy Elliot, coming from a working class, industrial town in the Black Country,
I had very little knowledge of micro electronics and only an awareness of what an Apple Personal Computer could do.
The Apple UK story
Gary Potter reminisces about his time working in marketing for Apple UK in the 1980s. He discusses how Apple UK grew from being a small distributor (Microsense) to directly being owned by Apple Inc. Vertical marketing targeting specific industries like education was very successful. The launch of the Macintosh in the UK required designing a brochure that would appeal more to a British audience. Software development established the Mac's place in publishing and design industries. Through passion and creativity of employees, Apple UK became one of Apple's top performing markets outside of the US.
Top 10 marketing campaign by apple
This file includes the Top 10 Marketing Campaign by Apple wich includes "1984" Super Bowl, THINK DIFFERENT, GET A MAC, SWITCH, APPLE iPOD CAMPAIGN, DIGITAL HUB, DO NOT DISTURB, FACE TIME EVERYDAY, MUSIC EVERYDAY, PHOTO EVERY DAY,
Ap english 11 propaganda project
This poster for Kay Jewelry uses the rhetorical technique of glittering generalities by tying love to the purchase of jewelry. It aims to convince its target audience of people ages 20 to 50 that jewelry is necessary to truly experience love. The ad claims this technique has been effective for jewelry campaigns and does not need improvement.
Ap english 11 propaganda project
This poster for Kay Jewelry uses the rhetorical technique of glittering generalities by tying love to the purchase of jewelry. It aims to convince its target audience of people ages 20 to 50 that jewelry is necessary to truly experience love. The ad claims this technique has been effective for jewelry campaigns and does not need improvement.
Public relation campaign
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
Similar to Media Literacy (20)
5 Examples of Creative Marketing Campaigns by Brands.pdf
5 Examples of Creative Marketing Campaigns by Brands.pdf
The Old Spice Television & Social Media Campaign
The Old Spice Television & Social Media Campaign
Media Literacy
- 1. Media Literacy Marissa Lopez Savannah Thomas Mr. Adams English 11 AP 12 Nov 2010
- 3. Nook ColorNook Color Barnes and Noble created this advertisement to promote their new Nook Color, which may appeal to the avid reader or technology fiend. This ad claims the Nook Color to be the “ultimate reading experience” however, this ad fails to mention its limited battery life, lagging touch screen, and lousy software. This ad lacks these details to entrance a consumer with the idea that the nook is perfect for them. Barnes and Noble persuades their buyers that they have never really read a book until they have read one on a nook.
- 5. Celebrity EndorsementsCelebrity Endorsements These are two advertisements for Ann Taylor and Victoria’s Secret. These two clothing companies used Hiedi Klum’s star power to persuade women to buy their products. Victoria’s Secret features Heidi Klum looking seductive in a bra, marketing her sex appeal. It convinces women that they will look and feel like a supermodel if they buy this bra. The Ann Taylor ad shows Hedi smiling brightly while sporting their latest designs, implying that wearing Ann Taylor will make you happy and feel fulfilled and look as trendy as this former model. This ad fails to remind American women that statistically more than have of them are overweight or obese, far from supermodel standards. Omitting this important fact benefits these the clothing companies since some gullible women will succumb to this avenue of propaganda.
- 7. iPadiPad This advertisement was created by Apple, featuring their new iPad. This ad targets the Apple consumer as well as those who love to have the latest and greatest. Apple claims the iPad to be “magical” and “revolutionary”. This exaggeration leads the consumer to believe that the iPad will change their lives, bettering it for the “unbelievable” price of $499, making $500 sound like chump change. Apple fails to mention the iPad’s inability to multitask and support Flash to name a few issues. They allow to consumer to figure this out on their own after they have already purchased it.