2. This Week...
Anywake App, View the world differently, the train timetable, Grandma Hilda and Google Voice Search
Anywake App
Lufthansa
View the world differently
Coca Cola
The train timetable
Mc Donalds
Grandma Hilda
Renault
Google Voice Search
Google
3. Anywake App
Lufthansa
Getting up on time can be a challenge, but numerous
variations on the alarm clock theme are aiming to make
it easier. Users of Lufthansa’s free Anywake app are
awoken to the sounds of a random city — if they guess
which one it is, they’re rewarded with discounted tickets
to that destination.
A very appropriate time to speak to potential Lufthansa
consumers, when they wake up on a (wet) Monday
morning for work!
4. Coca Cola
View the world differently
Coca Cola encourages us to view the world differently
with security camera footage that has captured little acts
of love, kindness, silliness and happiness.
Coca Cola Latin America has come up with a new ad
campaign that displays acts of kindness through
surveillance cameras. Together with production company
the beverage brand shows that security cameras can
capture more than criminals. The commercial shows
security camera footage from around the world of anti-
crimes that tend to go under-reported, from ―honest
pickpocketing‖ to‖friendly gangs.‖
The campaign follows the Coca Cola slogan – ―Open
Happiness‖ and delivers a dose of secret heroics,
silliness, and love to make our days a bit happier.
5. The train timetable
Mc Donalds
At the Central Station of Warsaw, Poland, McDonalds
integrated their menu into the train timetable. The
timetable not only showed up-to-date schedule
information but also showed how many items from the
menu you had time for depending on how long you had
to wait for your train.
If you were delayed by 20 minutes it showed that you
would have time for a cheeseburger and some fries. This
is a clever way to capture users attention when they are
likely to be waiting around. The nearest Mc Donalds
was only 50m away, allowing customers to test out their
timing theory!
McDonalds saw an increase of 4,500 extra customers in
the first month after installing the new timetable.
6. Renault
Grandma Hilda
Grandma Hilda couldn’t drive her old Renault 4 anymore
because she was too scared. So she gave it away to a
Renault Facebook fan who could guess where she left
her keys. Every week she gave a tip to help the fans in
finding the key. All this was brewed into a nice story to
connect with the fans.
Nostalgia and storytelling combined to excite in a fun
way.
7. Google Voice Search
Manning Gottlieb OMD UK
A quirky billboard campaign for Google Voice Search,
featuring more than 150 site-specific ads with phonetic
spellings of nearby landmarks, has earned London
agency Manning Gottlieb OMD the Grand Prix in Media at
this year's Cannes Lions festival.
Creative agency BBH in London came up with the idea
for the phonetic ads—perfect for a product that allows
you to speak your search queries instead of typing them.
But it was Manning Gottlieb OMD that really turned the
campaign into a triumph. The agency researched the
neighborhoods where the billboards would appear and
created a "hyper-contextual database" of everything
interesting near each site. This database became the
creative brief for BBH, which then churned out more
than 150 site-specific creative executions across 10
formats.
