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iGIP Management
Session
Session Objectives
• Why iGIP?
• How iGIP works.
• Sub Products Strategy
• iGIP Profile
• Planning iGIP in my Committee
• Growth Model for iGIP
• How to make my committee reach the next level?
How iGIP works
Sales Activities - SDP
Performance
 Clusters
 Minimums

Education

 3 weeks to create a seller
 Static

R&R

 CEEDership
 Newsletters
 Showcasing
Sales Activities
• Intensity

Expectations Alignment!

• Frustration
• Focus
• Specialists

REQUIRED!

• Professionalism
• Follow Up: “People forget about 45% of what they
hear in 24 hours and 65 –75% in 36 hours.”
VISA Procedures
• EU vs non EU
• Timeline
• Ente promotore
• Different law interpretation
• Legality of interns in Italy
Delivery & Support
• CLO
• EP LEAD
“It is six times more expensive to get a new
customer than to keep a current customer
happy.”
Sub Products
Strategy
Sub Products Strategy
Sub Products
Engineering
Information Technology
International Business
Corporate
Language Schools
Attention Points:
•Having sub products doesn’t mean being focused
•Different realities = Different customization
•Sub Products ≠ Market Sector
iGIP Profile
iGIP Profile
iGIP Profile
iGIP Profile
iGIP Profile
Managing my VP iGIP:
-iGIP profiles have always to be challenged
-Breakdown the goals to facilitate planning and actions
-Track step by step
-Clarify Timeline
-Be clear on DDLs
-Recognize advances
Planning iGIP in
my Committee
iGIP
FAST

FOCUS

SIMPLE
Planning iGIP in my Committee
If I know how many RE I want
R
E
in my term, I’m done!
V

EV
N !
Backward Planning: G
!! wanna
N P
 If you know how many REs you
Iterm, then: S
LL T O
have in your
E 80%S
RA S MA:
to
MA to RE: 80%
Meetings to RA: 1/6
Calls to Meetings: 1/8
Planning iGIP in my Committee
It means that, if you wanna have 5 RE in your
term, you should ensure that:

–Your iGIP area has

7 MAs

–Your iGIP area has

9 RAs

–Your iGIP area has

54 Meetings

–Your iGIP area has

432 Calls
iGIP Timeline
If I wanna those 5 RE in iGIP, there are
topics to be considered:
– Sales activities: on going
– MA: 1 month
– VISA
• European: ...
• Non European: around 3 months
Growth Model in iGIP
Cluster

Local Committes

Goals

Coaching

TOP

/

15/25

/

GRO

NF, AN

5-15

Rafa

POT

TS, BA, VE, TN, CT, GE,
MI, R3, TO, RS, PV, BO,
NP, FE, PA, PD

5

Rafa and
NSTs
POTENTIAL LCs

(TS, BA, VE, TN, CT, GE, MI, R3, TO, RS, PV,
BO, NP, FE, PA, PD)
Goals

6 months, 5 exchanges

Capacity

1 VP + 1 team (3 – 5 sellers)
Efficiency: 1/1

L&D

Focus

Members:

Middle Managers:

Selling like never before.

VPs:
GROWTH LCs
(NF, AN)
Goals

9 months, 5- 15 exchanges

Capacity

1 Sales team (1 TL, 3 members),
1Acc Management Team (1 TL,3 members)
Efficiency: 1/2

L&D

Focus

Members

Middle Managers

Selling, Account Management

VPs
TOP LC

(waiting for...)
Goals

15/25 exchanges, 9 months

Capacity

2 Sub Product Teams
(1TL + 3 sellers + 3 account managers / 1 TL+ 2 sellers + 2 account managers)
Efficiency: 1/1

L&D

Focus

Members

Middle Managers:

Process Optimization, Efficiency, Customer Loyalty

VP:
Focus Discussion
• Which is the current situation of iGIP in your LC?
• What was the biggest challenge you faced this year
in iGIP in your LC?
• What is missing in order to make this area happen?
• If you had 50 iGIP RE/year in your LC, what would be
different?
• What is the current trend of your city’s market?
Focus Discussion
CASE: You are LCP of a committee that has currently 0 sales
activities.
You have an iGIP area with 5 members (3 old and 2 new
members) + TL.

How will you ensure that the iGIP area will attend to
50 sales meetings in the next month???
What will make your sellers go out and sell?
-Incentives
-Structure
Domande?
MAKE iGIP HAPPEN!

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IGIP Management

  • 2. Session Objectives • Why iGIP? • How iGIP works. • Sub Products Strategy • iGIP Profile • Planning iGIP in my Committee • Growth Model for iGIP • How to make my committee reach the next level?
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  • 17. Sales Activities - SDP Performance  Clusters  Minimums Education  3 weeks to create a seller  Static R&R  CEEDership  Newsletters  Showcasing
  • 18. Sales Activities • Intensity Expectations Alignment! • Frustration • Focus • Specialists REQUIRED! • Professionalism • Follow Up: “People forget about 45% of what they hear in 24 hours and 65 –75% in 36 hours.”
  • 19. VISA Procedures • EU vs non EU • Timeline • Ente promotore • Different law interpretation • Legality of interns in Italy
  • 20. Delivery & Support • CLO • EP LEAD “It is six times more expensive to get a new customer than to keep a current customer happy.”
  • 23. Sub Products Engineering Information Technology International Business Corporate Language Schools Attention Points: •Having sub products doesn’t mean being focused •Different realities = Different customization •Sub Products ≠ Market Sector
  • 28. iGIP Profile Managing my VP iGIP: -iGIP profiles have always to be challenged -Breakdown the goals to facilitate planning and actions -Track step by step -Clarify Timeline -Be clear on DDLs -Recognize advances
  • 29. Planning iGIP in my Committee
  • 31. Planning iGIP in my Committee If I know how many RE I want R E in my term, I’m done! V EV N ! Backward Planning: G !! wanna N P  If you know how many REs you Iterm, then: S LL T O have in your E 80%S RA S MA: to MA to RE: 80% Meetings to RA: 1/6 Calls to Meetings: 1/8
  • 32. Planning iGIP in my Committee It means that, if you wanna have 5 RE in your term, you should ensure that: –Your iGIP area has 7 MAs –Your iGIP area has 9 RAs –Your iGIP area has 54 Meetings –Your iGIP area has 432 Calls
  • 33. iGIP Timeline If I wanna those 5 RE in iGIP, there are topics to be considered: – Sales activities: on going – MA: 1 month – VISA • European: ... • Non European: around 3 months
  • 34. Growth Model in iGIP Cluster Local Committes Goals Coaching TOP / 15/25 / GRO NF, AN 5-15 Rafa POT TS, BA, VE, TN, CT, GE, MI, R3, TO, RS, PV, BO, NP, FE, PA, PD 5 Rafa and NSTs
  • 35. POTENTIAL LCs (TS, BA, VE, TN, CT, GE, MI, R3, TO, RS, PV, BO, NP, FE, PA, PD) Goals 6 months, 5 exchanges Capacity 1 VP + 1 team (3 – 5 sellers) Efficiency: 1/1 L&D Focus Members: Middle Managers: Selling like never before. VPs:
  • 36. GROWTH LCs (NF, AN) Goals 9 months, 5- 15 exchanges Capacity 1 Sales team (1 TL, 3 members), 1Acc Management Team (1 TL,3 members) Efficiency: 1/2 L&D Focus Members Middle Managers Selling, Account Management VPs
  • 37. TOP LC (waiting for...) Goals 15/25 exchanges, 9 months Capacity 2 Sub Product Teams (1TL + 3 sellers + 3 account managers / 1 TL+ 2 sellers + 2 account managers) Efficiency: 1/1 L&D Focus Members Middle Managers: Process Optimization, Efficiency, Customer Loyalty VP:
  • 38. Focus Discussion • Which is the current situation of iGIP in your LC? • What was the biggest challenge you faced this year in iGIP in your LC? • What is missing in order to make this area happen? • If you had 50 iGIP RE/year in your LC, what would be different? • What is the current trend of your city’s market?
  • 39. Focus Discussion CASE: You are LCP of a committee that has currently 0 sales activities. You have an iGIP area with 5 members (3 old and 2 new members) + TL. How will you ensure that the iGIP area will attend to 50 sales meetings in the next month??? What will make your sellers go out and sell? -Incentives -Structure