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The Basics of OKRs
Introduction to Objectives and Key
Results
Weekdone OKR Software:
weekdone.com
Jüri Kaljundi
CEO & Co-founder
OKRs are your daily poster on the wall:
What should I do next?
What should I focus on?
How far am I?
It’s said:
“If there is one leadership and team
management process anyone should try,
it’s OKRs”
Used by: Google, LinkedIn, Sears, Twitter,
Yahoo and thousands of others.
So should you.
What is OKR methodology?
• Set quarterly goals – Objectives
• Measure metrics progress – Key Results
• Share it with leaders & co-workers
• One direction everyone works towards
• Aligned & linked hierarchy
Company > Department > Team > Personal
• Transparency and open clearly
communicated teamwork
weekdone.com 4
Importance of shared goal-setting
via OKRs
• Vision of where you want to get
• Prioritization of how to get there
• Know what's expected of you
• Guide people towards right path
• Daily focus on most important goals
• Freedom inside your own sandbox
weekdone.com 5
Example Company or Sales OKR
• Increase Q2 recurring revenues
– Increase average subscription size to at
least $295 per month
– Increase the share of recurring
subscriptions vs one-time deals to 85%
– Up-sell to 100 existing customers
– Reduce churn to less than 1% monthly
weekdone.com 6
OKR key points
• 3-5 Objectives you strive for
– Where you want to get
• 3-5 Key Results to be achieved under
each Objective
– Metrics, to see if you’re getting there
weekdone.com 7
Why limit amount of goals and metrics?
• 3 O x 3 KR = 9
• 4 O x 4 KR = 16
• 5 O x 5 KR = 25
People can remember and focus on 9
things, but not 25 or more
weekdone.com 8
Differences compared to other methods
• Two-level grouping:
– One O has multiple KRs
• Everything is measurable
• Limited amount of goals to focus
• Linked from company to team to person
• All public across the company
• Goals are difficult, but not impossible
• Often not tied to salary & bonuses
weekdone.com 9
Objectives: your goals. The “What?”
• Aspirational
• Challenging
• Qualitative
• Time bound
• Unambiguous
weekdone.com 10
Key Results: evaluation of achievement.
The “How?”
• Measurable & Quantifiable
• Objectively gradable
• Achievable
• Usually numerical
• Actionable
• Tangible
• Outcome related
Did we meet the Objective?
weekdone.com 11
Key Result types
• 0-100% progress
• Any % value or x% to y% change
• Euros, dollars
• Items, units, articles, people
• 1-5 or 1-10 grade rating
• Milestones, stages, project phases
• Deliverables, tasks, outcomes
weekdone.com 12
Roof-shots
• Definitely achievable and easier
• Practical regular activities
• “Business as usual”
• Still pushing to be better
Need to hit 100%
weekdone.com 13
Moonshots
• Stretch goals
• Ambitious bold goal you might reach
• Failure and risk-taking is an option
• Challenging & uneasy
• Push people to achieve more
Even 60-80% progress or 2/3 is good
weekdone.com 14
Keys to make OKRs a success
• Less is more: max 3-5 Os and KRs
• Evaluate and mark progress weekly
– Comment on milestones
• Say no to non-OKR activities
• Think big, set goals that matter a lot
• Reflect each week and at the end of Q
how far you are
weekdone.com 15
Common mistakes
• Over 5 Os or KRs
• Listing too small unimportant tasks
• KRs not measurable, not numeric
• Not understandable to co-workers
• Continuous ongoing Q-to-Q goals have
no growth
• Not challenging enough
weekdone.com 16
Usual schedule
• Overlapping last Q review + new Q
definition
• 1-2 weeks before and after Q
ends/starts
• Mid-quarter review at 45 days
– Or monthly each 30 days
– Ideally on all company levels
weekdone.com 17
Hierarchy of OKRs and linking
• Top-down and bottom-up - both OK
• Usually start from Company level
• OK to do 1 or 2 levels only at first
• Lower level O becomes higher level KR
• Link weekly tasks to Objectives
weekdone.com 18
Examples of bad KRs
• Keep working on product roadmap
• Talk to customers about our products
• Make sure our employees are happy
• Keep working on new website
• Assure onboarding is done well
• Continue the CRM project
• Support our sales team
weekdone.com 19
Try out Weekdone OKR software
Sign up for free at
Weekdone.com
Browse the OKR Examples Database
http://okrexamples.co/
weekdone.com 20
Helpful OKR resources
Free OKR Guide E-book
https://weekdone.com/ebook/okr-goal-
setting-guide-template/
Employee Guide to Getting Started with
OKRs
https://blog.weekdone.com/employee-
guide-getting-started-okrs/
weekdone.com 21
Example Company or HR OKR
• Improve internal employee
engagement
– Reach weekly employee satisfaction score
of at least 4.7 points
– Conduct 3 monthly “Fun Friday” all-hands
meetings with an external motivational
speaker
– Start using OKR’s in all 10 teams and 5
departments
weekdone.com 22
Example Marketing OKR
• Successfully implement the weekly
newsletter
– Grow subscriber base at least 5% per week
– Increase the CTR% to above industry
average of 3.5%
– Finalize the content strategy, key messages
and topic structure for next 6 months
weekdone.com 23
Example Marketing OKR
• Activate user-testing
– Conduct at least 4 face to face testing
sessions per month
– Receive at least 15 video interviews from
Usertesting.com
– Make sure at least 80% of people
interviewed are from core target group
(Directors, VP’s, CEO’s, Division Managers)
not random friends
weekdone.com 24
Example CFO or Finance OKR
• Improve annual budgeting and
business planning
– Receive business line budget proposals
before Sept 1st
– Conduct a daily planning session with each
division manager before their proposals
– Have each business line manager start
using our online dashboards
– Close the final budget by November 30th
weekdone.com 25
Example Product Manager OKR
• Implement new 360-degree product
planning process
– Divide exact clear roles between sales,
marketing, design and development
– Integrate user testing into planning phase
– Integrate user testing into testing phase
– Decide on input methods from design and
development back into product
management
weekdone.com 26
Got questions?
Feel free to get in touch with me:
Jüri Kaljundi
CEO & Co-founder, Weekdone
E-mail: jk@weekdone.com
weekdone.com 27

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Introduction to Objectives and Key Results. The Basics & FAQ of OKRs.

  • 1. The Basics of OKRs Introduction to Objectives and Key Results Weekdone OKR Software: weekdone.com Jüri Kaljundi CEO & Co-founder
  • 2. OKRs are your daily poster on the wall: What should I do next? What should I focus on? How far am I?
  • 3. It’s said: “If there is one leadership and team management process anyone should try, it’s OKRs” Used by: Google, LinkedIn, Sears, Twitter, Yahoo and thousands of others. So should you.
  • 4. What is OKR methodology? • Set quarterly goals – Objectives • Measure metrics progress – Key Results • Share it with leaders & co-workers • One direction everyone works towards • Aligned & linked hierarchy Company > Department > Team > Personal • Transparency and open clearly communicated teamwork weekdone.com 4
  • 5. Importance of shared goal-setting via OKRs • Vision of where you want to get • Prioritization of how to get there • Know what's expected of you • Guide people towards right path • Daily focus on most important goals • Freedom inside your own sandbox weekdone.com 5
  • 6. Example Company or Sales OKR • Increase Q2 recurring revenues – Increase average subscription size to at least $295 per month – Increase the share of recurring subscriptions vs one-time deals to 85% – Up-sell to 100 existing customers – Reduce churn to less than 1% monthly weekdone.com 6
  • 7. OKR key points • 3-5 Objectives you strive for – Where you want to get • 3-5 Key Results to be achieved under each Objective – Metrics, to see if you’re getting there weekdone.com 7
  • 8. Why limit amount of goals and metrics? • 3 O x 3 KR = 9 • 4 O x 4 KR = 16 • 5 O x 5 KR = 25 People can remember and focus on 9 things, but not 25 or more weekdone.com 8
  • 9. Differences compared to other methods • Two-level grouping: – One O has multiple KRs • Everything is measurable • Limited amount of goals to focus • Linked from company to team to person • All public across the company • Goals are difficult, but not impossible • Often not tied to salary & bonuses weekdone.com 9
  • 10. Objectives: your goals. The “What?” • Aspirational • Challenging • Qualitative • Time bound • Unambiguous weekdone.com 10
  • 11. Key Results: evaluation of achievement. The “How?” • Measurable & Quantifiable • Objectively gradable • Achievable • Usually numerical • Actionable • Tangible • Outcome related Did we meet the Objective? weekdone.com 11
  • 12. Key Result types • 0-100% progress • Any % value or x% to y% change • Euros, dollars • Items, units, articles, people • 1-5 or 1-10 grade rating • Milestones, stages, project phases • Deliverables, tasks, outcomes weekdone.com 12
  • 13. Roof-shots • Definitely achievable and easier • Practical regular activities • “Business as usual” • Still pushing to be better Need to hit 100% weekdone.com 13
  • 14. Moonshots • Stretch goals • Ambitious bold goal you might reach • Failure and risk-taking is an option • Challenging & uneasy • Push people to achieve more Even 60-80% progress or 2/3 is good weekdone.com 14
  • 15. Keys to make OKRs a success • Less is more: max 3-5 Os and KRs • Evaluate and mark progress weekly – Comment on milestones • Say no to non-OKR activities • Think big, set goals that matter a lot • Reflect each week and at the end of Q how far you are weekdone.com 15
  • 16. Common mistakes • Over 5 Os or KRs • Listing too small unimportant tasks • KRs not measurable, not numeric • Not understandable to co-workers • Continuous ongoing Q-to-Q goals have no growth • Not challenging enough weekdone.com 16
  • 17. Usual schedule • Overlapping last Q review + new Q definition • 1-2 weeks before and after Q ends/starts • Mid-quarter review at 45 days – Or monthly each 30 days – Ideally on all company levels weekdone.com 17
  • 18. Hierarchy of OKRs and linking • Top-down and bottom-up - both OK • Usually start from Company level • OK to do 1 or 2 levels only at first • Lower level O becomes higher level KR • Link weekly tasks to Objectives weekdone.com 18
  • 19. Examples of bad KRs • Keep working on product roadmap • Talk to customers about our products • Make sure our employees are happy • Keep working on new website • Assure onboarding is done well • Continue the CRM project • Support our sales team weekdone.com 19
  • 20. Try out Weekdone OKR software Sign up for free at Weekdone.com Browse the OKR Examples Database http://okrexamples.co/ weekdone.com 20
  • 21. Helpful OKR resources Free OKR Guide E-book https://weekdone.com/ebook/okr-goal- setting-guide-template/ Employee Guide to Getting Started with OKRs https://blog.weekdone.com/employee- guide-getting-started-okrs/ weekdone.com 21
  • 22. Example Company or HR OKR • Improve internal employee engagement – Reach weekly employee satisfaction score of at least 4.7 points – Conduct 3 monthly “Fun Friday” all-hands meetings with an external motivational speaker – Start using OKR’s in all 10 teams and 5 departments weekdone.com 22
  • 23. Example Marketing OKR • Successfully implement the weekly newsletter – Grow subscriber base at least 5% per week – Increase the CTR% to above industry average of 3.5% – Finalize the content strategy, key messages and topic structure for next 6 months weekdone.com 23
  • 24. Example Marketing OKR • Activate user-testing – Conduct at least 4 face to face testing sessions per month – Receive at least 15 video interviews from Usertesting.com – Make sure at least 80% of people interviewed are from core target group (Directors, VP’s, CEO’s, Division Managers) not random friends weekdone.com 24
  • 25. Example CFO or Finance OKR • Improve annual budgeting and business planning – Receive business line budget proposals before Sept 1st – Conduct a daily planning session with each division manager before their proposals – Have each business line manager start using our online dashboards – Close the final budget by November 30th weekdone.com 25
  • 26. Example Product Manager OKR • Implement new 360-degree product planning process – Divide exact clear roles between sales, marketing, design and development – Integrate user testing into planning phase – Integrate user testing into testing phase – Decide on input methods from design and development back into product management weekdone.com 26
  • 27. Got questions? Feel free to get in touch with me: Jüri Kaljundi CEO & Co-founder, Weekdone E-mail: jk@weekdone.com weekdone.com 27