Consulting engagement for startUps - As an output, the leadership team would have a document that would clearly articulate the persona of the brand, the name and values by which the company would be identified with, clarity on the customer segments and the value proposition, the goals of the company and the broad organization structure that would make the company a success.
Sales enablement for startups and SME organisations M Baba Sam
Consulting engagement - As an output, the leadership team would have a document that would be a blue print for driving sales and marketing initiatives to build a healthy sales funnel and an operational framework for tracking milestones for achieving revenue targets, quarter on quarter, for the entire financial year.
Sales enablement for startups and SME organisations M Baba Sam
Consulting engagement - As an output, the leadership team would have a document that would be a blue print for driving sales and marketing initiatives to build a healthy sales funnel and an operational framework for tracking milestones for achieving revenue targets, quarter on quarter, for the entire financial year.
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
Key Strategies for Marketing & Developing Business for Your FirmKatie Harris
This presentation was developed for an audience of architects and engineers who are responsible for integration of marketing and business development within their firms.
30 60 90 day on boarding production planCalvin Naylor
Financial ABC Bank Center On-Boarding
30/60/90 days Production Plan 2016:
Attached is a sample of my 30 60 90 days On-Boarding Performance Plan, I created in 2009 and have successfully used to gain an understanding of a new business or location, I started managing. This plan has helped me improve employee morale, productivity and increase revenue in several sites I have taken over in the past 17 years. I hope it will assist you with understanding some of the basics of creating a 30 60 90 day on-boarding plan.
Calvin Naylor
Call Center Executive
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
Key Strategies for Marketing & Developing Business for Your FirmKatie Harris
This presentation was developed for an audience of architects and engineers who are responsible for integration of marketing and business development within their firms.
30 60 90 day on boarding production planCalvin Naylor
Financial ABC Bank Center On-Boarding
30/60/90 days Production Plan 2016:
Attached is a sample of my 30 60 90 days On-Boarding Performance Plan, I created in 2009 and have successfully used to gain an understanding of a new business or location, I started managing. This plan has helped me improve employee morale, productivity and increase revenue in several sites I have taken over in the past 17 years. I hope it will assist you with understanding some of the basics of creating a 30 60 90 day on-boarding plan.
Calvin Naylor
Call Center Executive
This is a workshop that I researched and developed for Municipal Employment Workers. The concept behind behind "Branding The Under Employed" is to help employment counsellors assist clients them to help discover and build a brand for employment. This is the the introduction of a three part workshop.
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
human and physical Branding resources.pptxssuserc63c04
branding
An organization that embraces values like integrity and teamwork is really no different from any other.
If you want to produce the kinds of specific outcomes that will allow your company to differentiate from others, you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.
Companies that do this well also identify a desired brand identity and align their company culture to that identity.
Building this unique culture goes beyond internal aspirations. Companies that do this well also identify a desired brand identity, ‘how you want your organization to be perceived and experienced by customers and other external stakeholders.’
If your company culture is aligned and integrated with that identity, your employees are more likely to make decisions and take actions that deliver on your brand promise.
Brand types differ from brand archetypes, which classify brands according to classic storytelling character types such as the Hero, the Joker, and the Sage.
While brand archetypes can be helpful in creating a narrative and tone of voice to use in advertising campaigns and other communications, the brand types referred to here are strategic ways that brands compete and are positioned relative to each other.
For example, Patagonia falls into the “conscious brand” type because it is characterized by its sustainability mission, while Apple is an “innovative brand” type given its pursuit of new products.
Some of these brand types overlap, and some characteristics are—or should be—embraced by all brands. All brands should offer good service, for example.
But a brand that falls into the service brand type prioritizes delivering high-quality customer care and service above anything else — and its strategies, operations, and ultimately customer value propositions are all centered around differentiating through great service.
Each of the nine brands types is distinguished by two main characteristics. The first one is its point of reference — that is, the standard that your brand is positioned relative to or how you want customers to understand your brand.
A disruptive brand like Richard Branson’s Virgin is all about challenging the leader in every category, so Virgin brand’s point of reference is the category leader. The second characteristic that distinguishes a brand type is its tone and manner, which is how the brand usually behaves or expresses itself. For example, Walmart and Subway fall into the value brand type and they tend to act in down-to-earth, practical, and straightforward ways.
Once you know the type of brand you have or want to build, the next step to aligning external brand and internal culture is to identify the kind of culture required to deliver on it.
Different types of brands are achieved through different types of cultures. If you want to position your brand as disruptive, for example, then you must cultivate a culture of risk-taking so that your people are inclined to
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
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An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
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Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
How to Build a Diversified Investment Portfolio.pdf
startup consulting - what are the basic steps to get started
1. Brand Identity & Goals
M Baba Sam
ACIES CUSP SERVICES
Laying the foundation and aligning goals for
the organization
2. 2
M Baba Sam – Brief introduction
• 25 years of diverse Sales, Marketing, Channels & Alliance experience in Indian IT industry.
• Exposure to working with diverse , cross-cultural teams across the world.
• Identified, recruited and developed talent for successful execution of revenue growth initiatives in both Indian and
MNC organizations.
• Awards and recognitions from various IT Industry partner organizations.
• Led teams in Business Development, Product Management, Alliance management, Marketing & Strategy
development functions, to achieve topline and P&L targets.
Business Development. Routes to market, Strategy & planning
in.linkedin.com/in/mbsam
Specialization:
§ Sales & Business development
§ Medium and long range Strategy &
business plans formulation
§ New Product development &
devise GTM plans
§ Organizing, aligning & leading
teams for revenue goals
§ Developing channels & new
routes to market for products and
services
§ Putting Partnerships & Alliances
to work in the enterprise segment
• Education: Bachelor of
Engineering & MBA (Specialization in
Sales & Marketing)
3. 3
“BINGO”
• WHAT?
• “BINGO” is a trademarked step wise guide developed to discuss, brainstorm and narrow down the choices to
formulate the essence of the company’s brand identity, the values the company and design the short &
medium term goals of the company. This would be delivered in the form of a 1 day workshop.
• As an output, the leadership team would have a document that would clearly articulate the persona of the
brand, the name and values by which the company would be identified with, clarity on the customer segments
and the value proposition, the goals of the company and the broad organization structure that would make the
company a success.
• WHO?
• Ideal candidates for “BINGO” would be start up organizations that are in the early stages of being
incorporated & have started designing and developing the identified product or services
• Core founding team members of the organization and identified mentors/ advisors for the start up
organization
• HOW?
• “BINGO” would be delivered in the form of a structured 1 day workshop.
• Prior to the workshop, Half a day of one on one interviews with the core founding team members of the start
up organization. It would be preferable to meet the advisor/ mentor who has been chosen to attend the
workshop
• WHERE?
• Ideally in an environment where the participants, leadership teams, are not interrupted by the day to day
operational aspects of the organization.
A STEP WISE GUIDE TO DISTILL THE ESSENCE OF A COMPANY’s IDENTITY, VALUES & GOALS
Situation:
§ Company being incorporated and
the founder’s team are trying to
establish the identity of the
company
§ While the product design is ready
and is being developed, the core
founder members are confused
about who the target customer
segments are and the persona of
the core customer
§ What are the main reasons the
company would exist ? Who would
the main competitors be ?
§ What are the main goals of the
organization ?
4. 4
“BINGO”
• Its based on coaching methodology – create an environment for brainstorming to surface the implicit thoughts and
ideas of the core founding team members and make them explicit for common understanding.
• Narrow down the choices and formulate the essence of the “brand” of the company – “What it WILL be?” ; and more
importantly ”What it WILL NOT be?”.
• Identifying the customer segments and crafting the value proposition
• The format is a combination of interviews, brainstorming and an interactive workshop .
• “BINGO” has the following modules
• Brand & the values
• Identity
• Need analysis – market segments and customer personas
• Goals – short term and medium term
• Organization – for success
• The focus is on the fundamentals of the organization – Why the company exists ? Who does it exist for? What are
the values that would form the boundaries of the organization, while it conducts it’s business ?
• Its not developing a briefing document for the advertising agency to create the logo of the organization
• Its not about drafting the various policies of the organization
STEP WISE GUIDE TO DEVELOPING THE “DESIGN” OF THE ORGANISATION
What it is ?
What it is not?
5. 5
WISH TO DISCUSS FURTHER ?
• mbsam2001@gmail.com
• +91. 9845222811
• Skype – baba.sam7
• in.linkedin.com/in/mbsam