The document discusses an upcoming Sales Development Program (SDP) webinar series for the Global Internship Program (GIP) with the following key points: 1. The SDP will consist of webinars, tasks, and group discussions to teach corporate culture, sales knowledge, and synergy between the internal and external aspects of GIP. 2. The goals of the SDP are to develop the corporate culture and sales skills of GIP Sales, drive growth of recruitment, placement and alumni processes, and foster understanding of GIP from all perspectives. 3. The SDP webinars will cover topics like corporate culture, responsible service, sales mindset, effective work, market value,

1. Webinar #1 WHY SDP. Intro

2. Sales Development
Program
Complex of
lectures, tasks and
group discussions
through Webinars
Competition
among LCs
Opportunity to
grow in GIP and
implement sales
culture in GIP

4. Sales Development
Program goals
• Corporate culture and Sales knowledge for GIP
Sales
• Growth in Ra-Ma-Re processes in GIP
Growth
• Synergy of iGIP and oGIP for all-side product
understanding
Synergy

5. SDP GIP
• Corporate Culture
• Responsible Service
• Sales Mindset
• Effective Work
• Market Value
• Core Product
• Ra-Ma-Re issues
• NPS

6. SDP GIP

7. Who should participate
in SDP?
• VPs OGX/ICX
• Coordinators
• Members
• LCPs
• Good people interested in sales in GIP

8. SDP Duration?
Start •27.03.14
Finish •27.04.14

9. Format SDP
WHY?
SDP intro
27.03
HOW?
Sales
03.04
WHAT?
Servicing
(@XP)
10.04.
Support
system
17.04
SprinCo
Awarding
24.04
Webinar Results
Lecture
Discussion

10. SDP abroad?
Brazil
Indonesia
Turkey
AI USA
Italy
New
Zealand

11. Ukraine realities
- 65% of youth what to go abroad for a
job
- 20-30% knows English
- Not sustainable political situation in Ukraine
- Economical problem in corporate sector
- Low level of education

12. Market
value

13. Is GIP relevant for
AIESEC in Ukraine?

18. What is market
research
Market research is any organized effort to
gather information about target markets or
customers. It is a very important component
of business strategy.
The term is commonly interchanged
with marketing research; however, expert
practitioners may wish to draw a distinction,
in that marketing research is concerned
specifically about marketing processes,
while market research is concerned
specifically with markets

19. Market research
What does
market
NEED now?
HOW can
we HELP
them?
WHAT will
COVER it?

20. Searching of sub-product
• What problems
Ukraine have?
• How GIP can help
to solve this
problem?
• What exactly GIP
we can give them
to help?
Market Product

21. Market 1
(Sending entity)
Market 2
(hosting entity)
Market Research
Market Research
S&D

22. Tools for Market
Research
• Google
• Social network
• Magazines and newspapers
• Specialists
• Alumni
• Friends
• My@net

23. Video

24. Task