Stereotypical target audience of grime genre
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The stereotypical target audience of grime music includes 16-24 year olds, especially teens, who relate to the values promoted in grime songs of family, money, success, religion, and education despite facing hard lives in urban areas of the UK. However, the target audience has diversified over time, with many people throughout the UK now listening to grime as it has entered the mainstream charts and new artists have adopted less aggressive styles that appeal to broader demographics.
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Assignment 44 Media
The target audience for the music video is 16-25 year olds, as research shows they are the most common consumers of EDM music and enjoy partying. Mainstream DJs like David Guetta have a wider audience of 12-35 year olds due to their popularity. The audience for EDM music includes a mixture of men and women, as it is a popular genre for both sexes. While the ethnicity is typically multicultural, it is most popular among white, westernized individuals. The common social classes that listen to EDM are BC1C2, which includes people who enjoy partying and attending concerts and raves. The target social group is outgoing individuals who like to socialize by frequently partying
Target audience indie
Indie people are a passionate music-focused group known for enjoying festivals and gigs. They have a distinct fashion style including skinny jeans, polos, Converse, and brands like Fred Perry. Key bands they like are The Strokes, Arctic Monkeys, Kasabian, and Franz Ferdinand, drawn to those similar in age they can relate to. The document recommends targeting this indie audience to promote the band Northern Noise, who are influenced by Arctic Monkeys' style.
Typical audience
This document profiles the typical audience for a documentary, aiming for ages 16-34, including males and females with varying interests. It provides details on 4 example audience members - George an 18-year old male who likes games, Maria a 20-year old female interested in socializing and current affairs, Tanisha a 16-year old female focused on the Burberry brand, and Tony a 33-year old male who enjoys bars and dislikes teenagers.
The vibe reader
Tom is a 17-year-old aspiring rapper from London who attends a music academy. As a fan of hip-hop and R&B, he frequently attends concerts and reads music magazines. In addition to rapping, Tom plays drums, trumpet, and violin, and runs a YouTube channel promoting new artists. While music is his passion, Tom also enjoys breakdancing, paintballing, working out, and playing soccer on weekends.
Representation of sexuality, regulations and censorship
This document discusses the representation of sexuality in music videos from the 1980s to present. It notes that sexuality in music videos has become more prevalent over time, with female artists more likely to be sexually objectified than males, especially in R&B, hip hop, and pop genres. Common stereotypes in music videos include the "slutty" stereotype where women are objectified for male pleasure, and the "innocent" stereotype which contradicts the first. The document also outlines various regulations and censorship of sexual or explicit content in music videos over the years by television networks.
Representation of sexuality, regulations and censorship
This document discusses the representation of sexuality in music videos from the 1980s to present. It notes that sexuality in music videos has become more prevalent over time, with female artists more likely to be sexually objectified than males, especially in R&B, hip hop, and pop genres. Common stereotypes in music videos include the "slutty" stereotype where women are objectified for male pleasure, and the "innocent" stereotype which contradicts the first. The document also discusses regulations and censorship of sexual content in music videos over time by networks like MTV and VH1.
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Plastic Pop refers to a genre of pop music that highlights girly elements and appeals to a youthful audience. It incorporates simple love songs connected to modern technology, differing from older love songs. Plastic pop draws influence from other genres like rock and classical music. It is characterized by the stereotypical portrayal of pop artists using bright colors and perfection to appeal to teenagers aged 10 to 16. Talent shows on television play a significant role in promoting plastic pop artists by exposing them to wide audiences who vote for their favorites. Influential figures in the music industry like Simon Cowell and Cheryl Cole also help manipulate the public and support the genre through their roles as judges on shows. Advanced media like the internet and magazines advertise
Reader Profiles
This document provides reader profiles for three different magazines:
The NME reader profile describes the typical reader as a 24% female and 6% male with a median age of 23. 34% are students who are influential when it comes to mobile phone choices and obsessed with music.
The Q reader profile has a median age of 34, with 70% employed.
The Billboard reader profile describes the typical reader as having a median age of early 15-25, with 68% being college graduates and an average income of over £212k. The gender is described as unisex.
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Assignment 44 Media
The target audience for the music video is 16-25 year olds, as research shows they are the most common consumers of EDM music and enjoy partying. Mainstream DJs like David Guetta have a wider audience of 12-35 year olds due to their popularity. The audience for EDM music includes a mixture of men and women, as it is a popular genre for both sexes. While the ethnicity is typically multicultural, it is most popular among white, westernized individuals. The common social classes that listen to EDM are BC1C2, which includes people who enjoy partying and attending concerts and raves. The target social group is outgoing individuals who like to socialize by frequently partying
Target audience indie
Indie people are a passionate music-focused group known for enjoying festivals and gigs. They have a distinct fashion style including skinny jeans, polos, Converse, and brands like Fred Perry. Key bands they like are The Strokes, Arctic Monkeys, Kasabian, and Franz Ferdinand, drawn to those similar in age they can relate to. The document recommends targeting this indie audience to promote the band Northern Noise, who are influenced by Arctic Monkeys' style.
Typical audience
This document profiles the typical audience for a documentary, aiming for ages 16-34, including males and females with varying interests. It provides details on 4 example audience members - George an 18-year old male who likes games, Maria a 20-year old female interested in socializing and current affairs, Tanisha a 16-year old female focused on the Burberry brand, and Tony a 33-year old male who enjoys bars and dislikes teenagers.
The vibe reader
Tom is a 17-year-old aspiring rapper from London who attends a music academy. As a fan of hip-hop and R&B, he frequently attends concerts and reads music magazines. In addition to rapping, Tom plays drums, trumpet, and violin, and runs a YouTube channel promoting new artists. While music is his passion, Tom also enjoys breakdancing, paintballing, working out, and playing soccer on weekends.
Representation of sexuality, regulations and censorship
This document discusses the representation of sexuality in music videos from the 1980s to present. It notes that sexuality in music videos has become more prevalent over time, with female artists more likely to be sexually objectified than males, especially in R&B, hip hop, and pop genres. Common stereotypes in music videos include the "slutty" stereotype where women are objectified for male pleasure, and the "innocent" stereotype which contradicts the first. The document also outlines various regulations and censorship of sexual or explicit content in music videos over the years by television networks.
Representation of sexuality, regulations and censorship
This document discusses the representation of sexuality in music videos from the 1980s to present. It notes that sexuality in music videos has become more prevalent over time, with female artists more likely to be sexually objectified than males, especially in R&B, hip hop, and pop genres. Common stereotypes in music videos include the "slutty" stereotype where women are objectified for male pleasure, and the "innocent" stereotype which contradicts the first. The document also discusses regulations and censorship of sexual content in music videos over time by networks like MTV and VH1.
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Plastic Pop refers to a genre of pop music that highlights girly elements and appeals to a youthful audience. It incorporates simple love songs connected to modern technology, differing from older love songs. Plastic pop draws influence from other genres like rock and classical music. It is characterized by the stereotypical portrayal of pop artists using bright colors and perfection to appeal to teenagers aged 10 to 16. Talent shows on television play a significant role in promoting plastic pop artists by exposing them to wide audiences who vote for their favorites. Influential figures in the music industry like Simon Cowell and Cheryl Cole also help manipulate the public and support the genre through their roles as judges on shows. Advanced media like the internet and magazines advertise
Reader Profiles
This document provides reader profiles for three different magazines:
The NME reader profile describes the typical reader as a 24% female and 6% male with a median age of 23. 34% are students who are influential when it comes to mobile phone choices and obsessed with music.
The Q reader profile has a median age of 34, with 70% employed.
The Billboard reader profile describes the typical reader as having a median age of early 15-25, with 68% being college graduates and an average income of over £212k. The gender is described as unisex.
Question 4
The target audience of the magazine is 16-25 year olds because mainstream music, which is featured in the magazine, primarily appeals to younger people. Mainstream music can be heard in places like schools and radio stations that younger people frequent. Additionally, mainstream music is often what is advertised and available to purchase through mobile apps and online stores popular among younger generations. The magazine features both male and female artists to appeal to both genders within the target demographic through images and headlines.
Question 2
The document discusses how the target social group is represented in media. It notes that media often depicts them through negative stereotypes like gangs, drugs, and criminality. However, the magazine aims to provide a deeper and more accurate representation that focuses on the true roots and history of R&B music, which is usually about love and romance, rather than the materialistic and negative portrayal given by mainstream media.
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Character profile
The ideal audience for the film would be teenagers aged 15-19 from lower to middle class families living in suburban areas. They would shop at clothing stores like Topman and River Island that sell casual, fashionable clothing. Their interests would include music, concerts, movies, partying, drinking, and smoking cannabis. Their hobbies would be sports, hanging out with friends in parks, and socializing.
Target audience research
The document summarizes research into the target audience for an electronic dance music (EDM) video. It finds that 18-24 year olds, especially white males, are the primary target audience based on data from Nielsen.com. A secondary target audience is 35-49 year olds, as interest in EDM from this group has risen 80% with the genre going more mainstream. The research concludes the video should appeal to both the 18-24 primary audience that attends clubs as well as the 35-49 secondary audience familiar with EDM from their youth.
Plastic pop
Plastic pop refers to a genre of pop music that emphasizes appealing to youth audiences. It uses bright colors and simple love songs along with incorporating influences from other genres like rock and classical. Plastic pop artists are generally portrayed in stereotypical fashions to appeal to their target audiences and are promoted through talent shows on television. Influential figures in plastic pop like Simon Cowell and pop stars who serve as judges further promote new artists and the genre. Examples of successful plastic pop artists are Britney Spears and the Sugababes, who have adapted their image over time to broaden their appeal while maintaining associations with pop music. Plastic pop artists heavily utilize various forms of media to promote themselves and their music to
Identifying the audience
The target audience for this media text are males and females aged 14-19 from lower social grades living in urban areas like council estates and housing projects in South London. They will use the text to be entertained by and learn about their favorite grime artists. This demographic relates to the struggles of growing up in such environments and finds appeal in grime music as it allows them to feel connected to a "cool" community.
Introduction into Artist
Candy Floss is an up-and-coming girl group consisting of Rachael and Kathryn, who have known each other since age four. Their debut album reached number one in over 30 countries including the UK. While adhering to a typically feminine style, Candy Floss highlights their more boyish side through choices like wearing trainers instead of heels. They were discovered after posting covers on YouTube, which led to increasing views and comments until they were signed to a record label.
Research into music magazines
NME magazine focuses on rock, alternative, and indie music as evidenced by photos of the indie rock band Arctic Monkeys on the cover. It is aimed mainly at males aged 16-30 and covers new musical artists and genres. Kerrang! magazine focuses on rock music as seen from photos of bands like Green Day and Metallica on the cover and in articles. Its target audience is males aged 16-35. Top of the Pops magazine has a clear focus on pop music, using bright pink and yellow colors and photos of pop stars like Miley Cyrus and Rihanna on the cover. It targets females aged 11-16.
Goulet: The Musical - The Film - Hollywood - Storyboard - Michael Herlache MBA
The storyboard outlines the plot of a musical biopic about the rise and fall of a singer named Goulet. It follows Goulet from leaving home for college, joining the choir and excelling, meeting a girl and getting engaged. Goulet then decides to pursue a career in music by performing at bars, weddings and parties. He gets signed and finds success with his initial record but loses his voice while performing on Broadway. Goulet loses his musical role and girlfriend but takes time off to heal his voice and makes a comeback, winning back the musical and his girlfriend.
Key theory summary
Subcultures, according to Dick Hebdige, are a way for young people to express opposition to society through clothing, music, makeup, and drugs. Stan Cohen argues that the media can blow situations out of proportion, condemn certain behaviors, and create moral panics to maintain social control. Jimmy in Quadrophenia is fully dedicated to the mod gang as it gives him identity, but he risks losing himself to the gang. In contrast, Steph takes being a mod less seriously and feels no loyalty.
Target audience
Teenagers' ages range from 13 to 19. A survey found that most teenagers, both boys and girls, prefer pop music to other genres. Teenagers can enjoy different types of music because of their adaptability. Modern life for teenagers is busy, with girls more likely to work in the service industry and live independently from family, while boys spend time with friends and are interested in technology, sports, and video games.
Doc1
This magazine cover summarizes the key elements of the Kerrang magazine. It displays the cover stars Green Day along with their pull quote about their new album. Additionally, it promotes several inside articles on bands like 30 Seconds to Mars and Marilyn Manson. The cover aims to attract readers with promises of free posters and represents the genre of heavy rock music typically featured in Kerrang through the imagery of male rock artists.
Audience Questionnaire
The document presents the results of a questionnaire given to 20 people ages 16-17 about their music preferences. The questionnaire asked about how they get music, what magazines they buy, how much they spend on magazines, what concerts they attend, and what bands they like. The results showed a preference for indie and dubstep genres, illegal music downloading, free items in magazines, and information on upcoming bands and tour dates. The document concludes that these findings can help determine how to create a music magazine targeted at this audience.
Assignment 33
This document analyzes the target audiences of three DJs: Avicii, Deadmau5, and Tiesto. For Avicii, the target is female aged 18-24 from Scotland who enjoy music and shows like Glee. Deadmau5's audience is male aged 18-24 from London and Brighton who have engineering jobs and a quirky lifestyle. Tiesto's target is also male but aged 25-39 from central Scotland who work in IT and enjoy laid back shows like Top Gear. All three artists' audiences primarily consume ancillary content through social media.
Question 2
This document discusses how a media product represents social groups. It notes stereotypes associated with rap fans like wearing gold jewelry, being morally ambiguous, affiliated with gangs, aggressive, rude, young, and using drugs/alcohol. However, the rapper on the magazine cover is presented as scruffy, nerdy, and from a normal UK family to challenge stereotypes. The magazine represents teens and young adults interested in artists like Kendrick Lamar (rapper) and Jamie XX (electronic/rock) to draw in a broad audience that listens to new music and attends concerts and clubs. The target audience is described as socially conscious and always seeking new music.
Music magazine market place research 2
NME is a weekly British music magazine that has been published since 1952. It focuses on genres like punk rock and indie music. It offers both print and digital subscriptions that are delivered worldwide on a weekly basis. Regular content includes interviews, album reviews, and articles on the history of various music genres and subgenres. Feature articles in recent issues have profiled bands like Foo Fighters, The Stone Roses, and artists like LaRoux.
Target Audience Profile
The target audience for Highway to Country magazine is a 16-35 year old female who enjoys country music, nature, and social media. She recently went through a breakup and finds country music helps her cope. She aspires to be a singer herself and keeps up with her favorite country artists' tour dates and new music. Highway to Country will provide an escape for her and help her feel happy by relating to the messages in country music.
Audience Research 2
The survey of 80 people found that 41 were male and 39 were female, which aligned with the desired target audience of young females for pop music. The majority surveyed were between ages 16-18, the preferred age group for pop genre. Most watch pop music videos and attend music festivals/concerts but few purchase music magazines or visit specific music websites. The most commonly cited favorite pop artists were Michael Jackson, Justin Bieber, Rihanna, and Olly Murs. Justin Bieber's "Baby" was named the favorite pop video of all time. Most prefer watching male artists and consuming music through iTunes, YouTube, or illegal downloads. Elements people want to see in pop videos include bright colors, relatability, and costumes.
Slide3targetaudience
The target audience for this media product is 16-24 year old females who like festivals, going out with friends, popular music and TV shows, fashionable clothing from stores like Topshop, and playing instruments. They dislike homework, staying home, and classical music. Their music tastes include artists like Pixie Lott, The Killers, and Ellie Goulding. They are currently in education, employed in retail or food service, or unemployed.
Target audience
The document provides background research on various music genres and demographics of their target audiences to help define the target for a new music video. It analyzes the audiences of drum and bass, pop, and London Grammar/High Contrast. Drum and bass targets younger males into drugs and raves, while pop targets a broader youth audience. A survey found alternative, dance, R&B and dubstep are other genres enjoyed by drum and bass fans. The research determines drum and bass fans are likely to be male, aged 13-21, into exploring new experiences like drugs, and fans of alternative dance music genres.
Target audience
This document provides research on target audiences for different music genres including drum and bass, pop, and high contrast/London grammar artists.
It summarizes the demographics of drum and bass listeners as predominantly male aged 13-21 from lower socioeconomic classes. Pop music audiences are described as mostly female aged 0-21 from higher classes. Psychographic profiles indicate drum and bass listeners are more likely to be "explorers" or "strugglers".
A survey of drum and bass listeners found alternative, dance, R&B and dubstep were other popular genres. This suggests focusing on music videos from these genres to understand what target audience enjoys.
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Question 4
The target audience of the magazine is 16-25 year olds because mainstream music, which is featured in the magazine, primarily appeals to younger people. Mainstream music can be heard in places like schools and radio stations that younger people frequent. Additionally, mainstream music is often what is advertised and available to purchase through mobile apps and online stores popular among younger generations. The magazine features both male and female artists to appeal to both genders within the target demographic through images and headlines.
Question 2
The document discusses how the target social group is represented in media. It notes that media often depicts them through negative stereotypes like gangs, drugs, and criminality. However, the magazine aims to provide a deeper and more accurate representation that focuses on the true roots and history of R&B music, which is usually about love and romance, rather than the materialistic and negative portrayal given by mainstream media.
COMM 2F00-Module 6- One Direction
One Direction is a popular British boy band formed on the X Factor in 2010. They were put together by Simon Cowell and finished third on the show. Despite not winning, they went on to huge commercial success with multiple albums and tours. The band engages with fans through social media and fan communities remain active.
Character profile
The ideal audience for the film would be teenagers aged 15-19 from lower to middle class families living in suburban areas. They would shop at clothing stores like Topman and River Island that sell casual, fashionable clothing. Their interests would include music, concerts, movies, partying, drinking, and smoking cannabis. Their hobbies would be sports, hanging out with friends in parks, and socializing.
Target audience research
The document summarizes research into the target audience for an electronic dance music (EDM) video. It finds that 18-24 year olds, especially white males, are the primary target audience based on data from Nielsen.com. A secondary target audience is 35-49 year olds, as interest in EDM from this group has risen 80% with the genre going more mainstream. The research concludes the video should appeal to both the 18-24 primary audience that attends clubs as well as the 35-49 secondary audience familiar with EDM from their youth.
Plastic pop
Plastic pop refers to a genre of pop music that emphasizes appealing to youth audiences. It uses bright colors and simple love songs along with incorporating influences from other genres like rock and classical. Plastic pop artists are generally portrayed in stereotypical fashions to appeal to their target audiences and are promoted through talent shows on television. Influential figures in plastic pop like Simon Cowell and pop stars who serve as judges further promote new artists and the genre. Examples of successful plastic pop artists are Britney Spears and the Sugababes, who have adapted their image over time to broaden their appeal while maintaining associations with pop music. Plastic pop artists heavily utilize various forms of media to promote themselves and their music to
Identifying the audience
The target audience for this media text are males and females aged 14-19 from lower social grades living in urban areas like council estates and housing projects in South London. They will use the text to be entertained by and learn about their favorite grime artists. This demographic relates to the struggles of growing up in such environments and finds appeal in grime music as it allows them to feel connected to a "cool" community.
Introduction into Artist
Candy Floss is an up-and-coming girl group consisting of Rachael and Kathryn, who have known each other since age four. Their debut album reached number one in over 30 countries including the UK. While adhering to a typically feminine style, Candy Floss highlights their more boyish side through choices like wearing trainers instead of heels. They were discovered after posting covers on YouTube, which led to increasing views and comments until they were signed to a record label.
Research into music magazines
NME magazine focuses on rock, alternative, and indie music as evidenced by photos of the indie rock band Arctic Monkeys on the cover. It is aimed mainly at males aged 16-30 and covers new musical artists and genres. Kerrang! magazine focuses on rock music as seen from photos of bands like Green Day and Metallica on the cover and in articles. Its target audience is males aged 16-35. Top of the Pops magazine has a clear focus on pop music, using bright pink and yellow colors and photos of pop stars like Miley Cyrus and Rihanna on the cover. It targets females aged 11-16.
Goulet: The Musical - The Film - Hollywood - Storyboard - Michael Herlache MBA
The storyboard outlines the plot of a musical biopic about the rise and fall of a singer named Goulet. It follows Goulet from leaving home for college, joining the choir and excelling, meeting a girl and getting engaged. Goulet then decides to pursue a career in music by performing at bars, weddings and parties. He gets signed and finds success with his initial record but loses his voice while performing on Broadway. Goulet loses his musical role and girlfriend but takes time off to heal his voice and makes a comeback, winning back the musical and his girlfriend.
Key theory summary
Subcultures, according to Dick Hebdige, are a way for young people to express opposition to society through clothing, music, makeup, and drugs. Stan Cohen argues that the media can blow situations out of proportion, condemn certain behaviors, and create moral panics to maintain social control. Jimmy in Quadrophenia is fully dedicated to the mod gang as it gives him identity, but he risks losing himself to the gang. In contrast, Steph takes being a mod less seriously and feels no loyalty.
Target audience
Teenagers' ages range from 13 to 19. A survey found that most teenagers, both boys and girls, prefer pop music to other genres. Teenagers can enjoy different types of music because of their adaptability. Modern life for teenagers is busy, with girls more likely to work in the service industry and live independently from family, while boys spend time with friends and are interested in technology, sports, and video games.
Doc1
This magazine cover summarizes the key elements of the Kerrang magazine. It displays the cover stars Green Day along with their pull quote about their new album. Additionally, it promotes several inside articles on bands like 30 Seconds to Mars and Marilyn Manson. The cover aims to attract readers with promises of free posters and represents the genre of heavy rock music typically featured in Kerrang through the imagery of male rock artists.
Audience Questionnaire
The document presents the results of a questionnaire given to 20 people ages 16-17 about their music preferences. The questionnaire asked about how they get music, what magazines they buy, how much they spend on magazines, what concerts they attend, and what bands they like. The results showed a preference for indie and dubstep genres, illegal music downloading, free items in magazines, and information on upcoming bands and tour dates. The document concludes that these findings can help determine how to create a music magazine targeted at this audience.
Assignment 33
This document analyzes the target audiences of three DJs: Avicii, Deadmau5, and Tiesto. For Avicii, the target is female aged 18-24 from Scotland who enjoy music and shows like Glee. Deadmau5's audience is male aged 18-24 from London and Brighton who have engineering jobs and a quirky lifestyle. Tiesto's target is also male but aged 25-39 from central Scotland who work in IT and enjoy laid back shows like Top Gear. All three artists' audiences primarily consume ancillary content through social media.
Question 2
This document discusses how a media product represents social groups. It notes stereotypes associated with rap fans like wearing gold jewelry, being morally ambiguous, affiliated with gangs, aggressive, rude, young, and using drugs/alcohol. However, the rapper on the magazine cover is presented as scruffy, nerdy, and from a normal UK family to challenge stereotypes. The magazine represents teens and young adults interested in artists like Kendrick Lamar (rapper) and Jamie XX (electronic/rock) to draw in a broad audience that listens to new music and attends concerts and clubs. The target audience is described as socially conscious and always seeking new music.
Music magazine market place research 2
NME is a weekly British music magazine that has been published since 1952. It focuses on genres like punk rock and indie music. It offers both print and digital subscriptions that are delivered worldwide on a weekly basis. Regular content includes interviews, album reviews, and articles on the history of various music genres and subgenres. Feature articles in recent issues have profiled bands like Foo Fighters, The Stone Roses, and artists like LaRoux.
Target Audience Profile
The target audience for Highway to Country magazine is a 16-35 year old female who enjoys country music, nature, and social media. She recently went through a breakup and finds country music helps her cope. She aspires to be a singer herself and keeps up with her favorite country artists' tour dates and new music. Highway to Country will provide an escape for her and help her feel happy by relating to the messages in country music.
Audience Research 2
The survey of 80 people found that 41 were male and 39 were female, which aligned with the desired target audience of young females for pop music. The majority surveyed were between ages 16-18, the preferred age group for pop genre. Most watch pop music videos and attend music festivals/concerts but few purchase music magazines or visit specific music websites. The most commonly cited favorite pop artists were Michael Jackson, Justin Bieber, Rihanna, and Olly Murs. Justin Bieber's "Baby" was named the favorite pop video of all time. Most prefer watching male artists and consuming music through iTunes, YouTube, or illegal downloads. Elements people want to see in pop videos include bright colors, relatability, and costumes.
Slide3targetaudience
The target audience for this media product is 16-24 year old females who like festivals, going out with friends, popular music and TV shows, fashionable clothing from stores like Topshop, and playing instruments. They dislike homework, staying home, and classical music. Their music tastes include artists like Pixie Lott, The Killers, and Ellie Goulding. They are currently in education, employed in retail or food service, or unemployed.
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Goulet: The Musical - The Film - Hollywood - Storyboard - Michael Herlache MBA
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Target audience
The document provides background research on various music genres and demographics of their target audiences to help define the target for a new music video. It analyzes the audiences of drum and bass, pop, and London Grammar/High Contrast. Drum and bass targets younger males into drugs and raves, while pop targets a broader youth audience. A survey found alternative, dance, R&B and dubstep are other genres enjoyed by drum and bass fans. The research determines drum and bass fans are likely to be male, aged 13-21, into exploring new experiences like drugs, and fans of alternative dance music genres.
Target audience
This document provides research on target audiences for different music genres including drum and bass, pop, and high contrast/London grammar artists.
It summarizes the demographics of drum and bass listeners as predominantly male aged 13-21 from lower socioeconomic classes. Pop music audiences are described as mostly female aged 0-21 from higher classes. Psychographic profiles indicate drum and bass listeners are more likely to be "explorers" or "strugglers".
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Project phoenix
The document describes 4 categories of music listeners:
1) Background listeners (39%) who enjoy music casually but it is not a main focus; they listen to various songs across genres.
2) Headliners (20%) who like popular current songs by big artists and are likely young males who support artists through purchases.
3) Track hunters (24%) who like discovering new bands and feel albums are as important as songs; they prefer seeing bands live after positive reviews.
4) Pace setters (17%) who have a true passion for music, like discussing it with friends, and see themselves as more interested in different music than the mainstream.
Audience Research
The document discusses the target audiences for several music genres:
- Pop targets mainly young people aged 16-24, especially young females. They listen to top 40 artists and wear mainstream clothing brands.
- Drum and bass targets those aged 18-25 due to party connotations. Fans are called "ravers" and the audience is mixed gender wearing vibrant colors.
- Indie pop targets ages 16-22 through social media. The audience gender varies and includes university students seeking independence.
- Alternative rock audiences are aged 16-25, mainly male, interested in narrative and image-based music videos.
- R&B targets ages 13-25 females through love songs. Male artists portray sexuality to
Audience demographic Final
The target audience demographic for the band Tilted Smile is largely male, between the ages of 16-24, who dress in a stereotypical "rocker" style of leather jackets and band t-shirts with long or slicked back hair. They come from middle to upper-middle social classes who can afford to enjoy music and are drawn to rock, alternative, and punk genres that helped define rock and roll culture.
Alternative
The document discusses different alternative music and fashion tribes/subcultures among youth. It describes the Alternative segment as making up a significant portion of the youth market and no longer denoting outsider status. Some of the tribes mentioned include Young Alts, Metalheads, Skaters, Emos, Scene Kids, and Gamers. These tribes are passionate about music and define themselves through online communities and peer influence. They are most likely to consume media through niche magazines, social media, and the internet.
Target Audience Research
- Q magazine targets readers between ages 16-35, especially females. It focuses on in-depth music reporting, photography, and humor to appeal to this demographic. 72% of readers have high incomes. Q draws together major stars and new artists with some irreverence. It has a large social media following, and readers are influential in purchasing decisions.
- Rolling Stone targets adults ages 18-30, with most readers being male, aged 18-24, and employed but single. It has a diverse racial audience and aims to appeal to multiple groups. Its name reflects targeting single young adults who are still developing themselves.
Audience profiling
The document discusses the target audience for a proposed pop music magazine. The primary target audience would be 18-24 year old heterosexual males and females. Secondary audiences could include LGBT individuals. The magazine aims to reflect the dominance of white artists in the pop genre. Several audience segmentation models (VAL, Young and Rubicam) are examined that classify audiences as Experiencers, Strivers, Mainstreamers or Explorers. Key attributes of Millennials (born early 1980s to 2000s) are outlined. Competitor publications like NME and Billboard are reviewed for inspiration regarding style and attracting a young audience to a pop music magazine.
Question 4
The magazine represents young people aspiring to careers in art and fashion. It primarily targets black youth interested in R&B and urban fashion trends. The majority of readers will be 18-24 years old students who enjoy keeping up with celebrity gossip and spend £4 on a 50-page magazine publication. The magazine aims to inspire and relate to this demographic through stories of black artists and a style featuring mostly black models.
4) Who would be the audience for your media product?
The target audience for the media product "Bootleg" magazine are 18-20 year old students who enjoy popular culture and social media. They have a strong interest in dance music genres like house, garage and grime. The audience wants to discover new artists, learn about music trends, fashion, and events related to electronic dance music culture. While most readers will be from the UK where these genres are popular, there is potential to market the magazine to a growing dance music audience in the US as well. The target readers typically fall into C1, C2, D, and E social classes as students or working class individuals.
Uk tribes
The document summarizes two UK tribes - Casuals and Getting Paid Crew. Casuals tend to be boozy, smartly dressed football fans who value family and have diverse music and TV interests. Getting Paid Crew are self-motivated, potentially from disadvantaged backgrounds, who admire business and entrepreneurs like Alan Sugar and Jay-Z. The document analyzes these tribes to represent the target audience of 15-24 year olds for understanding their media consumption habits.
Target audience
The document discusses potential target audiences for a music magazine. It analyzes readership data showing the average age of readers is 32. Various UK youth tribes are described, including townies, emos, and scene kids. The ideal target audience member for the magazine is identified as being between 16-32 years old, liking a wide variety of popular new and old music, and open to trying new music.
Similar to Stereotypical target audience of grime genre (20)
4) Who would be the audience for your media product?
4) Who would be the audience for your media product?
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Mosley benjamin pre production tasks feedback sheet
1. The teacher provided feedback on a student's pre-production tasks for a music video project. Most tasks were incomplete or missing and needed improvements.
2. The initial mark was 3/20 due to too much missing work and tasks not being at the expected A2 level. The teacher requested all work be completed and labeled properly.
3. When resubmitted, most work was still incomplete, minimal, and not properly labeled. The final mark was 5/20 as the student did not make improvements during the allotted time.
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Benjamin Mosley received marks for his A2 coursework, including 5/20 for planning, 30/40 for his main music video task, 7/10 for his ancillary digipak task, and 7/10 for his ancillary poster task. His evaluation received 10/20 marks. Some key feedback included that his evaluation answers could have benefited from more examples and focus on his own work rather than the artist, and including more details about his focus group questions and technologies used. His total marks were 59/100.
Question 1 - evaluation
In this document, the author summarizes how their music video conforms to and challenges conventions of the grime genre. They filmed in Bournemouth, which has personal significance, and used dark lighting, tracking shots, and urban clothing brands to match grime music video styles. While unable to fully showcase wealth through expensive clothes like mainstream grime artists, the author included lyrics on screen to help the meaning and pace of the fast rhymes be understood. Overall, the video draws from typical grime elements but also aims to make the lyrics clearer.
Production schedule
This document contains a production schedule for a music video including pre-production, production, and post-production activities from October 2017 to February 2018. Pre-production involved research, developing ideas, choosing locations and cast, creating storyboards and shot lists. Production took place in Bournemouth and another unknown location in January 2018 using a Canon 700D camera. Post-production included editing scenes together and completing an evaluation with 7 questions from mid-February to late February 2018.
Shot list
The document provides a shot list for a music video containing 33 shots of various durations and types. The shots include long shots, medium shots, and close-ups of the artist, a group, shoes, a car, and a graffiti wall. Many shots involve panning or tracking movement. Lighting is consistently low-level to match the urban setting. Audio includes verses and choruses of a song. Editing effects like filters, drawings, and glitches are used throughout.
Ideas and visualisation
The document discusses ideas for a music video. It will feature the artist performing the song in various outdoor locations. Interspersed will be abstract visuals and effects that relate to the themes in the lyrics. The goal is to create a video that captures the emotion of the song through both the performance shots and creative visual sequences.
Recce
This document discusses potential shooting locations and shots for a grime music video that will convey the urban culture and conventions of the genre. Low angle shots in a car park will make the actor seem powerful. Shots down city-like streets will show the urban environment, while shots of graffiti and barbed wire fences can represent crime and restricted areas associated with urban culture. These locations and shots will demonstrate the filmmaker's understanding of grime music video conventions.
AJ Tracey music video analysis
This document provides an analysis of the music video for "Leave Me Alone" by AJ Tracey. It discusses various elements of the video that adhere to conventions of the grime music genre. These include the use of dark lighting, urban settings, low camera angles, frequent cuts between shots, and visual references to elements of grime culture like expensive clothing brands. The analysis suggests applying these same genre conventions to create an effective music video that appropriately represents the grime style.
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Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics/visuals and music/visuals, include close-ups of artists to promote their image, reference looking/the male gaze, and include intertextual references. The 5 analysis methods are examining the music, voice, and address; narratives and performances; star images; relationships of visuals to songs; and technical aspects like camerawork, editing, and lighting.
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Stereotypical target audience of grime genre
- 1. Stereotypical target audience of grime genre The common traits and valuesof the grime genreare often: family comes first, money is the motive, to be successful, religion matters, education matters, relationships are hassle and life is hard. With this in mind, people who listen to the grime genre will follow these valuesbut will often turn to drugs or drugdealing dueto a hard life, being born into the worstareas of urban cities, or being in influencinggroups. Therefore, the typical groupsof peoplewho listen to grime are 16-24 year olds(mainly teens), peoplewho can relate to the artist or have similar interests and males who are trapped in the “wrongsot of crowd” and going down abad path (often from urban areas of the UK). This said, the typical target audience for grime seems to have diversified and lots of peoplethroughout the UK have begun to listen to grime as it is has entered the UK charts. Moreand morepeoplehave started to listen to the grime genre and new artists have influenced moreand morepeopleto enjoy grime dueto the slower, less aggressive style of rap that younger teen and older adultscan listen to.