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A S M E D IA
      S T U D IE S
 FOUNDATION PORTFOLIO

  RESEARCH & PLANNING

    CENTRE NO: 11049

ST FRANCIS XAVIER COLLEGE
My name is: Janet Lunkuse



  Candidate No:2360
P r e lim in a r y P r o je c t – R e s e a r c h
                  & P la n n in g
Bearing in mind that my magazine is for SFX, I took into account
   that my target audience must be students from the age of
   16-19.
My awareness of the audience had an impact upon my visual
   design and choice of language. This is because I was able to use
   colloquial language, in which they are familiar with and use
   brighter fonts to attract them.
In Adobe Photoshop I learnt how to airbrush images. I done this
   my using the “blur” tool in which it softened hard edges and
   reduced the detail in my images. Using grids and frames in
   InDesign was very useful in helping construct my artefact. This
   is because it helped me place the text and images correctly
   when making my contents page.
Preliminary Project
College cover              College contents
Reflections & Feedback
If I could change one thing about the way I made my magazine, I
    would have studied my target audience in more depth. I
    would have also made the quality of the magazine better.
    This is because I believe that if I focused more on my
    construction, I would of had a much more successful
    outcome. Furthermore, whilst making my magazine I didn’t
    take advantage of using the grids. This showed a lot in the
    outcome of my magazine. Next time I would focus more using
    grids to make my magazine cover more presentable.
I need to improve on many aspects of Adobe Photoshop &
    InDesign for me to have a successful magazine. Even though
    I've used Adobe Photoshop, I'm not 100% confident in using
    all the tools. InDesign on the other hand is a completely new
    software for me and I need a lot of practice with using it.
The music genre of my music magazine is:

• Grime. It is a genre of music that emerged from
  East London which has been developing in
  London's underground since 2002. This type of
  music is usually targeted for young people.

• The chosen title for my magazine is
  KABOOM.This because it sound young, urban
  and hip. It also seems like a colloquial term
  therefore the target audience can relate to it.
So I researched this genre of music publication
                   and studied:
• Model 1-RWD magazine    • Model 2-XXL magazine
What I learned from this was…..
• Cover Design                                   • Cover Lines
From the cover design, I learned about the       I learned that the size of cover lines are
   placements of each element for the front           important and significant. The main
   page. For example, I understood the                cover line should generally be of a
   importance of placing the cover lines              larger font size than the other cover
   around the main image and the                      lines. Moreover, the cover lines
   importance of making the masthead                  should act as a teaser to the target
   visible. From the cover design, I learnt that      readership. It should entice them into
   it is more attractive and professional to          buying the product and making them
   keep to one colour scheme than to use a            want to read more. Furthermore, I
   variety of different colours. Furthermore, I       learnt that it isn't attractive to use
   learned that having the angle of gaze is           more than one font for each cover
   important on the main image. For                   line. It is best to keep to one or two
   example, if the angle of gaze is directed at       fonts on the cover page to avoid
   the lens of the camera it will attract a           making the product looking tacky.

   customer.
For my music magazine….
Target Audience: My target audience is young teenagers from the
ages 15 +. They should preferably be from an urban area and in a
working class family or they should understand the urban lifestyle.
Frequency: The frequency of my magazine should be weekly, this is
because it is common to have new artists in the grime genre which
should be recognised in the magazine.
Cover price: I want the price of magazine to be £1.50. This is because
it is an affordable price for the audience.
•Publisher: I want Bauer media to publish my magazine. This is
because it is a successful distributing company and their company has
huge international success.
•Unique Selling Point: The unique selling point of my magazine will be
its realism. The magazine won’t look commercialised, it would focus
mainly on he music and not the artists.
This is the face of the magazine
• Front cover     • This is how it works
                  I ensured that the colour scheme replicated
                       the colours of the London streets. These
                       colours included black ,yellow and red. I
                       placed all the cover lines around the
                       main image in order for it too be visible.
                  I included a competition on the front page to
                       entice the target readership and I used
                       large fonts to make it easier for them to
                       read.
Here are the 4 original photographs I
       shot for the project……
I modified each photograph; here is the original next to
the final version:
                                                                       This image looks
                                                                       more sharpened.




Here is how I changed the photograph and why:
I used the sharpen effect from the filter column in Adobe Photoshop. This
made the image look more high quality and defined. I modified it because I
wanted the image to look realistic and magazine worthy.
And the second one:
                                                                       • Final 2




Here is how I changed the photograph and why:
On Adobe InDesign, I didn’t airbrush the image or anything, I just right clicked
the image and changed its display performance to high quality display. I
decided not to use airbrush because I didn’t want the image to give a false
portrayal of the people in the image. The high quality display performance
made the image look professional and better.
And the third one:
    • Raw 3                                                                   • Final 3




•    Here is how I changed the photograph and why
•    I changed the colour of the image into black and white. I used this by
     using the stylize tool on AdobePhotoShop
And the last one:
                                                    • Final 4
      • Raw 4




•   I took out the background of the photograph so I could combine it
    with a different image. I used the lasso, polygonal lasso and
    magnetic lasso tool to help me remove the background neatly
    without affecting the image.
Here are a couple of research models for
          my contents page…
This is my contents page
          • These are key features…
          I have included two columns in my contents
              page. One was used for images and the
              other is for text. The column featuring the
              images where unique because the shape
              of the images was a original design by me.
              Furthermore, I’ve featured numbers on
              each image to signify what page number
              the rest of the story could be found on.
              The column including the text was
              separated into miniature subheadings.
              This made it easier for the reader to find
              the article they want to read first.
              Moreover, I added a little description
              along with the article title. This was to
              give a bit more information about the
              article about to be read.
          Another key feature I included on my contents
              page was my subscription box. This allows
              the reader to subscribe to my magazine
              and find out more about the magazine .
How does the contents page link back to
           the cover page?




                   The contents page links back to the
                   front cover successfully because of
                   the colour scheme .I decided to use
                   the same colour scheme from the
                   front cover in order for the reader to
                   recognise that it’s a contents page.
                   Furthermore, I’ve included the logo
                   of the magazine on the top left of
                   the contents page to emphasise
                   again that it is a content page. .
Key points of contents page
•   To make my reader want to read on, I’ve added a little bit of subscription
    along with the contents list. This is because it adds a bit more detail to
    what the article is going to include. Furthermore I’ve included items such
    as the Twitter and Facebook icon which implies that the magazine is in
    with the current popular social network sites.
•   There is no distinctive link between the images and words on the
    contents page. However the images on the page are accompanied with
    numbers which indicate what page number the article is on.
•   The images on the contents page determine the dominant stories of the
    magazine. This is because the images are the main focus point on the
    page because of its distinctive design.
•   I’ve gone about ordering the information on the page in a basic design.
    The text is on the right column of the page and the images are on the left.
How does the contents page flag up your
          double page spread?
The contents page has featured an
image of the star which links to the
double page spread in the column of
important articles. It’s one of the first
images and it is placed at the top of the
page which implies that it is a major
article .My contents page flags up my
double page spread because it has
giving it a number indicating what page
it is on.
                      This is an
                      example of
                      how my
                      contents
                      page has
                      flagged up
                      my double
                      page spread
Here’s an example of an inspiring double
             page spread…
This is why I think that double spread
                        works
•   That double page spread works because it is unique and different. The majority of
    double page spreads consists of more than one image and they have smaller
    headlines. This on the other hand, only has one enlarged image of the celebrity
    and a large pull out quote which acts as the title. The image and the title take up
    the majority of the page. This makes it successful because this double page spread
    could be used as a poster. The actual article isn't the main feature point of the
    double page spread. Yet again this makes it successful because it makes the page
    more fun to look at. The article is separated into small short paragraphs which
    make it easier for the reader.
This is my double-page spread
This is how my double page spread works
                                 I featured the headline on the top left of
                                 the double page. This is because there
                                 was plenty of extra space here. Putting the
                                 headline here made it easier for me to
                                 adjust the size of it without affecting the
                                 article. I made it this big so it can look like
                                 graffiti on a wall. This was successful
                                 because I was able to find graffiti style font
                                 and coincidently, the background of my
                                 main image is of a brick wall.
My article is separated into
four columns. Because it is
an interview, I’ve used the
colours red and black to
indicate to readers what is
the questions and what is
the answers. I’ve also used
the colour red for my pull out
quotes to make them stand
out. Putting my article into
four columns has made it
easier for the main image to
be visible.
This is how all three components are
          linked together….
Evaluation
• You can find my blog here:

(URL) http://janette-marvelousmedia.blogspot.co.uk/
And
 You can find my evaluation with responses to the 7 questions
   here:
(URL) http://janette-marvelousmedia.blogspot.co.uk/

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presentation slides

  • 1. A S M E D IA S T U D IE S FOUNDATION PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049 ST FRANCIS XAVIER COLLEGE
  • 2. My name is: Janet Lunkuse Candidate No:2360
  • 3. P r e lim in a r y P r o je c t – R e s e a r c h & P la n n in g Bearing in mind that my magazine is for SFX, I took into account that my target audience must be students from the age of 16-19. My awareness of the audience had an impact upon my visual design and choice of language. This is because I was able to use colloquial language, in which they are familiar with and use brighter fonts to attract them. In Adobe Photoshop I learnt how to airbrush images. I done this my using the “blur” tool in which it softened hard edges and reduced the detail in my images. Using grids and frames in InDesign was very useful in helping construct my artefact. This is because it helped me place the text and images correctly when making my contents page.
  • 5. Reflections & Feedback If I could change one thing about the way I made my magazine, I would have studied my target audience in more depth. I would have also made the quality of the magazine better. This is because I believe that if I focused more on my construction, I would of had a much more successful outcome. Furthermore, whilst making my magazine I didn’t take advantage of using the grids. This showed a lot in the outcome of my magazine. Next time I would focus more using grids to make my magazine cover more presentable. I need to improve on many aspects of Adobe Photoshop & InDesign for me to have a successful magazine. Even though I've used Adobe Photoshop, I'm not 100% confident in using all the tools. InDesign on the other hand is a completely new software for me and I need a lot of practice with using it.
  • 6. The music genre of my music magazine is: • Grime. It is a genre of music that emerged from East London which has been developing in London's underground since 2002. This type of music is usually targeted for young people. • The chosen title for my magazine is KABOOM.This because it sound young, urban and hip. It also seems like a colloquial term therefore the target audience can relate to it.
  • 7. So I researched this genre of music publication and studied: • Model 1-RWD magazine • Model 2-XXL magazine
  • 8. What I learned from this was….. • Cover Design • Cover Lines From the cover design, I learned about the I learned that the size of cover lines are placements of each element for the front important and significant. The main page. For example, I understood the cover line should generally be of a importance of placing the cover lines larger font size than the other cover around the main image and the lines. Moreover, the cover lines importance of making the masthead should act as a teaser to the target visible. From the cover design, I learnt that readership. It should entice them into it is more attractive and professional to buying the product and making them keep to one colour scheme than to use a want to read more. Furthermore, I variety of different colours. Furthermore, I learnt that it isn't attractive to use learned that having the angle of gaze is more than one font for each cover important on the main image. For line. It is best to keep to one or two example, if the angle of gaze is directed at fonts on the cover page to avoid the lens of the camera it will attract a making the product looking tacky. customer.
  • 9. For my music magazine…. Target Audience: My target audience is young teenagers from the ages 15 +. They should preferably be from an urban area and in a working class family or they should understand the urban lifestyle. Frequency: The frequency of my magazine should be weekly, this is because it is common to have new artists in the grime genre which should be recognised in the magazine. Cover price: I want the price of magazine to be £1.50. This is because it is an affordable price for the audience. •Publisher: I want Bauer media to publish my magazine. This is because it is a successful distributing company and their company has huge international success. •Unique Selling Point: The unique selling point of my magazine will be its realism. The magazine won’t look commercialised, it would focus mainly on he music and not the artists.
  • 10. This is the face of the magazine • Front cover • This is how it works I ensured that the colour scheme replicated the colours of the London streets. These colours included black ,yellow and red. I placed all the cover lines around the main image in order for it too be visible. I included a competition on the front page to entice the target readership and I used large fonts to make it easier for them to read.
  • 11. Here are the 4 original photographs I shot for the project……
  • 12. I modified each photograph; here is the original next to the final version: This image looks more sharpened. Here is how I changed the photograph and why: I used the sharpen effect from the filter column in Adobe Photoshop. This made the image look more high quality and defined. I modified it because I wanted the image to look realistic and magazine worthy.
  • 13. And the second one: • Final 2 Here is how I changed the photograph and why: On Adobe InDesign, I didn’t airbrush the image or anything, I just right clicked the image and changed its display performance to high quality display. I decided not to use airbrush because I didn’t want the image to give a false portrayal of the people in the image. The high quality display performance made the image look professional and better.
  • 14. And the third one: • Raw 3 • Final 3 • Here is how I changed the photograph and why • I changed the colour of the image into black and white. I used this by using the stylize tool on AdobePhotoShop
  • 15. And the last one: • Final 4 • Raw 4 • I took out the background of the photograph so I could combine it with a different image. I used the lasso, polygonal lasso and magnetic lasso tool to help me remove the background neatly without affecting the image.
  • 16. Here are a couple of research models for my contents page…
  • 17. This is my contents page • These are key features… I have included two columns in my contents page. One was used for images and the other is for text. The column featuring the images where unique because the shape of the images was a original design by me. Furthermore, I’ve featured numbers on each image to signify what page number the rest of the story could be found on. The column including the text was separated into miniature subheadings. This made it easier for the reader to find the article they want to read first. Moreover, I added a little description along with the article title. This was to give a bit more information about the article about to be read. Another key feature I included on my contents page was my subscription box. This allows the reader to subscribe to my magazine and find out more about the magazine .
  • 18. How does the contents page link back to the cover page? The contents page links back to the front cover successfully because of the colour scheme .I decided to use the same colour scheme from the front cover in order for the reader to recognise that it’s a contents page. Furthermore, I’ve included the logo of the magazine on the top left of the contents page to emphasise again that it is a content page. .
  • 19. Key points of contents page • To make my reader want to read on, I’ve added a little bit of subscription along with the contents list. This is because it adds a bit more detail to what the article is going to include. Furthermore I’ve included items such as the Twitter and Facebook icon which implies that the magazine is in with the current popular social network sites. • There is no distinctive link between the images and words on the contents page. However the images on the page are accompanied with numbers which indicate what page number the article is on. • The images on the contents page determine the dominant stories of the magazine. This is because the images are the main focus point on the page because of its distinctive design. • I’ve gone about ordering the information on the page in a basic design. The text is on the right column of the page and the images are on the left.
  • 20. How does the contents page flag up your double page spread? The contents page has featured an image of the star which links to the double page spread in the column of important articles. It’s one of the first images and it is placed at the top of the page which implies that it is a major article .My contents page flags up my double page spread because it has giving it a number indicating what page it is on. This is an example of how my contents page has flagged up my double page spread
  • 21. Here’s an example of an inspiring double page spread…
  • 22. This is why I think that double spread works • That double page spread works because it is unique and different. The majority of double page spreads consists of more than one image and they have smaller headlines. This on the other hand, only has one enlarged image of the celebrity and a large pull out quote which acts as the title. The image and the title take up the majority of the page. This makes it successful because this double page spread could be used as a poster. The actual article isn't the main feature point of the double page spread. Yet again this makes it successful because it makes the page more fun to look at. The article is separated into small short paragraphs which make it easier for the reader.
  • 23. This is my double-page spread
  • 24. This is how my double page spread works I featured the headline on the top left of the double page. This is because there was plenty of extra space here. Putting the headline here made it easier for me to adjust the size of it without affecting the article. I made it this big so it can look like graffiti on a wall. This was successful because I was able to find graffiti style font and coincidently, the background of my main image is of a brick wall. My article is separated into four columns. Because it is an interview, I’ve used the colours red and black to indicate to readers what is the questions and what is the answers. I’ve also used the colour red for my pull out quotes to make them stand out. Putting my article into four columns has made it easier for the main image to be visible.
  • 25. This is how all three components are linked together….
  • 26. Evaluation • You can find my blog here: (URL) http://janette-marvelousmedia.blogspot.co.uk/ And You can find my evaluation with responses to the 7 questions here: (URL) http://janette-marvelousmedia.blogspot.co.uk/