Ideation and triggers
This document provides guidance on ideation techniques for generating new ideas. It begins by recommending defining a focus area based on customer needs. It then lists over 20 different brainstorming and ideation methods such as word association, brainwriting, role playing, etc. A few example techniques are described in more detail: word association to keep the ideas flowing, brainstorming to encourage diversity, and negative brainstorming to change perspectives. The document encourages behaviors like building on others' ideas, documenting all thoughts, and basing ideas on user needs. It warns against criticizing, waiting for turns, or overanalyzing too early. The process involves mapping ideas to insights, calibrating and defining, selecting ideas based on evaluation criteria
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Ideation and triggers
- 1. Ideation
- 2. BEFORE YOU START Define your focus area based on customer needs, behaviours, driving forces or expectations.
- 3. Which methods are you familiar with?
- 4. REMEMBER THE FUTURE VISUAL CONFETTI NEGATIVE BRAINSTORMING BUGLISTING 6 THINKING HATS WORD ASSOCIATION 8 IDEAS, 8 PERSPECTIVES TOP OF MIND THE RELAY IDEATION TECHNIQUE BODYSTORMING EVERYTHING IS POSSIBLE WHAT WOULD JESUS DO? GREEN FILTER 6-3-5 BRAINSTORMING BRAINWRITING ROLE PLAYING LIMIT YOURSELF
- 5. REMEMBER THE FUTURE VISUAL CONFETTI NEGATIVE BRAINSTORMING BUGLISTING 6 THINKING HATS WORD ASSOCIATION 8 IDEAS, 8 PERSPECTIVES TOP OF MIND THE RELAY IDEATION TECHNIQUE BODYSTORMING EVERYTHING IS POSSIBLE WHAT WOULD JESUS DO? GREEN FILTER 6-3-5 BRAINSTORMING BRAINWRITING ROLE PLAYING LIMIT YOURSELF
- 6. EXAMPLES 1. WORD ASSOCIATION (KEEP UP THE PACE) 2. BRAINSTORMING (DIVERSITY) 3. NEGATIVE BRAINSTORMING (FLIP MINDSET) 4. TOP OF MIND (RELEVANCE) 5. GREEN FILTER (SUSTAINABILITY) 6. THE RELAY IDEATION TECHNIQUE (MOVE FORWARD)
- 7. DO’S & DON’TS DURING IDEATION Allow: • DEVELOPING OTHERS IDEAS – No idea is personal. Share ideas. • PRODUCE A LOT OF IDEAS! – During ideation quantity equals quality. • DOCUMENT/VISUALIZE ALL YOUR IDEAS – Make sure that you always have access to paper, post-its and pencils in order to ”capture” all your ideas. • • BASE IDEAS ON REAL USER NEEDS! SHOOT! – Be spontaneous, impulsive and speak before you think!
- 8. DO’S & DON’TS DURING IDEATION Avoid: • CRITIZING AND EVALUATING – Do not say ”No…” or ”But…”, instead say ”Yes and…” • • AN ONE-PERSON SHOW WAITING FOR YOUR TURN – Do not raise your arm and wait for your turn, make sure your ideas get out there! • ANALYZING AND INTELLECTUALIZING – In this early stage of the process any ideas are possible.
- 9. –––––––––––––––––––––––––––––––––––––––– 1. WORD ASSOCIATION 2. BRAINSTORMING 3. TOP OF MIND –––––––––––––––––––––––––– 4. MAP THE IDEAS TO YOUR INSIGHTS 5. CALIBRATE, DEFINE ––––––––––––
- 10. SELECTION AGREE ON EVALUATION CRITERIAS BASED ON YOUR INITIAL FOCUS AREA Examples: • Possibility to realize • Innovative • Resource efficiency • Profitable • Customer relevance • Customer experience
- 12. Triggers
- 13. WHY TRIGGERS Use visual materials both to trigger a conversation and to test your ideas.
- 15. What if ...?
- 23. DURING CONVERSATION • IDENTIFY NEW CUSTOMER INSIGHTS Behaviours Needs Driving forces Knowledge Expectations Dreams • EVALUATE YOUR IDEA
- 25. Why?
- 26. Why? Why? Why? Why? Why? & Why?
- 27. Try, try, try! Do, do, do! Involve!