Slides for running a two hour group ideation workshop to help generate new ideas, build creativity in teams, plug into the startup culture and accelerate innovation using design thinking techniques.

1. 2 HOUR
INNOVATION
WORKSHOP
FOR STARTUPS@worldofknight

2. 1. A LIST OF PROBLEMS
2. A LIST OPPORTUNITIES
3. GROUP(S) OF 5 PEOPLE
4. A GOOD SIZED ROOM
5. LOTS OF STATIONERY
6. LOTS OF ENERGY
7. …60 MINUTES
YOU NEED….

3. 1. BUILD ON…
2. STAY LOOSE…
3. LOOK BEYOND
4. DON’T COMMIT EARLY…
5. DIVERGE FROM…
6. KEEP THE PACE UP…
7. AND NAME YOUR CONCEPTS…
EVERYONE SHOULD…

4. IDEATION METHOD | LATERAL | Using stimuli
STAGE 1
Spend 8 minutes listing the essential features of the following things (you can change these):
Space Station e.g. connects with other spaceships…etc.
Well-known pop star
Volcano
Celebrity chef
Mineral water
STAGE 2
Spend 8 minutes applying the essential features to your problem/opportunity as a root to
potential solution
E.g. Airport. connects with…other users, join other features such as calendar etc.
STAGE 3
Spend 8 minutes on long to short list and documenting the strongest concepts as sketches
248
STAGE 1
8
STAGE 2
+ =
COMPLETE
8
STAGE 3
+

5. IDEATION METHOD | NARATIVE | Using stories
STAGE 1
Split into pairs of a) Listener and b) Storyteller groups
Storytellers assume the identity of a customer/user
Storytellers Tell A Story of their imagined current/future experience
Listeners ask questions and look for opportunities to change/improve the experience
STAGE 2
Teams come back together and brainstorm ideas from their pairs
Create long lists and then reduce and synthesize them into the best ideas
STAGE 3
Concepts are documented as sketches
248
STAGE 1
8
STAGE 2
+ =
COMPLETE
8
STAGE 3
+

6. IDEATION METHOD | ANTI PROBLEM| Using future vision
STAGE 1
Spend 8 defining the antithesis of the problem/opportunity at hand and create themes of
anti-concepts
E.g. We have too many customers on Social Media…
STAGE 2
Spend 8 minutes applying each of the anti concepts as a starting point for concepting
solutions to your problem/opportunity
E.g. DIGITAL SATURATION – we need to build self support systems…
STAGE 3
Concepts are documented as sketches
248
STAGE 1
8
STAGE 2
+ =
COMPLETE
8
STAGE 3
+

7. IDEATION METHOD | ROTATION | Using multiple inputs
STAGE 1
Spend 8 minutes in pairs, starting with a single idea described by one person that the
other person then builds on
STAGE 2
Come back together as a group and spend 8 minutes agreeing on the best, worst and
middling concept and repeat the process as a complete group with these 3 concepts as
starting points
STAGE 3
Concepts are documented as sketches
PRINTOUT3
248
STAGE 1
8
STAGE 2
+ =
COMPLETE
8
STAGE 3
+

8. 1. CONCEPT NAME
2. KEY USE CASE(S)
3. CUSTOMER VALUE PROPOSITION
4. SKETCH THE EXPERIENCE
PITCH YOUR CONCEPTS…