Ibat Week 3 - Digital Insights Social Media Case Studies
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This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage customers, build communities, and gain insights. However, organizations lose some control over conversations and may face criticism. The document also lists popular social media platforms and tools for listening to conversations. It provides examples of Irish companies using social media and concludes with international case studies of engagement.
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Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social Media: B2C to B2B
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
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Ibat Week 3 - Digital Insights Social Media Case Studies
- 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist
- 16. Prosperity
- 17. Your Country Your Call
- 18. Hairybaby
- 19. Murphys Icecream
- 20. Puddleducks
- 21. Komplett
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- 40. Love of Wispa
- 42. Danish Single Mother Hoax
- 43. Saatchi and Toyota Yaris Fiasco
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- 51. GM CEO Sacked
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- 57. Edelman
- 59. Ikea – Malmo
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- 61. Volkswagen
- 64. Zappos
- 66. Coca Cola “206 Expedition”
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- 69. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274