The document provides an overview of Facebook and LinkedIn paid advertising options. It discusses setting up Facebook ad campaigns, targeting options, and ad types. It also covers setting up LinkedIn ad campaigns, targeting options, budgeting, prohibited content, and measurement metrics. The document is intended to educate on utilizing paid social media advertising on Facebook and LinkedIn.

1. Facebook and LinkedIn PPC Ads Keith Feighery

4. Contact Details www.linkedin.com/in/keithfeighery [email_address] 086 6070274 www.DigitalInsights.ie

5. Facebook Ads

6. Ads & Sponsored Stories

7. Facebook Ads

10. Different Ad Types

13. Facebook Ad Interface

14. Facebook Ad – External Link Promotion

15. Facebook Ad – Promote Facebook Page

16. Facebook Ad – Page Post Ad

17. Facebook Ads – Page Ad

18. Sponsored Stories How They Look

19. Page Like Story

20. Page Post Story

21. Page Post Like Story

22. Targetting

23. Targeting

24. Campaign Settings and Pricing

25. LinkedIn Ads

29. How Ads Will Look

30. Where are LinkedInAds Shown?

31. LinkedIn Inbox

33. Example Ads

34. Example Ads

37. Access LinkedIn Ads – Click Home Tab

38. Creating The Ad

39. Targetting Platform

40. Targeting Countries

41. Target By Industry or Company

42. Target By Role

43. Setting Budget

44. Campaign Options

45. LinkedIn Campaign Overview

46. Campaign Settings Page

47. LinkedIn Business Account

48. Company Vs Personal Accounts

49. Roles and Functions – Business Accounts

50. Thank You