SlideShare a Scribd company logo
Email Marketing
Case Studies
CityDeal.ie
 
Asos
 
Schuh
 
Prudence Magazine
 
Wiltshire Farm Foods
 
Pixmania
 
Why does email marketing work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Service Providers
Email Service Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use an ESP? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting an ESP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growing Your Database ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Design and Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First Impression Count ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Its All About Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices
Permission Based Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opt-In Form ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Welcome Email  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Test Your Subject Line
The Subject Line ,[object Object],[object Object],[object Object],[object Object]
Subject Line ,[object Object],[object Object],[object Object],[object Object],[object Object]
The From Line
The From: Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing Your Email
Creative Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Components to Test
A/B Tests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverability ,[object Object],[object Object],[object Object],[object Object]
Leveraging and Integrating Social Media for Email Marketing
Social Media ,[object Object],[object Object],[object Object],[object Object]
Links ,[object Object]

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