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Introduction to Digital and Social Media Technologies Keith Feighery: Digital Media Strategist
Overview of social technologies <ul><li>Combination of software, social interaction and digital media to:  </li></ul><ul><...
Behavioural changes  <ul><li>Changes in concept of privacy </li></ul><ul><ul><li>More willing to share information publica...
Social Media Landscape
Key Platforms <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook, LinkedIn, Bebo, MySpace </li></ul></ul>...
Social Networking Sites
Professional Networking
Blogs
Twitter
Photosharing Sites
Video Sites
Bookmarking, Sharing & RSS
Aggregators
Mobile Apps
<ul><li>The Power of Social Media </li></ul>
Iranian Elections
Queen Rania
Tube Worker abuses Traveller
Best Job In the World
Stuff White People Like
The Four Hour Working Week
Impromptu Facebook Pages
<ul><li>Digital crisis and reputation management </li></ul>
Vodafone Obscene Tweet
TSA Agent Took My Son (US)
Domino’s
United Airlines
Marks and Spencers
<ul><li>Well Known Business Cases </li></ul>
Pat The Baker
BlendTec
Diet Coke and Mentos
Dell Case Study
Evian
American Red Cross
Charmin “Go” Campaign
Zappos
American Red Cross
<ul><li>Successful Viral & UGC Campaigns </li></ul>
Rage Against The Machine
Love of Wispa
Upside Down Tango
<ul><li>The Dark Side? </li></ul>
Tweet about Sons Death - RealTime
“ Miscarriage Tweet”
<ul><li>Unsuccessful Viral & UGC Campaigns </li></ul>
Danish Single Mother Hoax
<ul><li>Interesting Online Social Business Models </li></ul>
Social Games
Alternative Payments
Mobile Services
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UCD-Intro To Social Technologies & Digital Media

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Gives an overview of social media and related web applications, along with case studies of how social technologies has impacted on the way that both business and individuals communicate and share information.

Published in: Technology
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UCD-Intro To Social Technologies & Digital Media

  1. 1. Introduction to Digital and Social Media Technologies Keith Feighery: Digital Media Strategist
  2. 2. Overview of social technologies <ul><li>Combination of software, social interaction and digital media to: </li></ul><ul><ul><ul><li>Communicate, engage, develop and be part of communities </li></ul></ul></ul><ul><ul><ul><ul><li>Internally and externally for organisations </li></ul></ul></ul></ul><ul><ul><ul><li>Create and share content and information across networks </li></ul></ul></ul><ul><ul><ul><li>Build and extend social networks through interaction </li></ul></ul></ul><ul><ul><ul><li>Create, listen and participate in discussions, threads and develop ideas and relationships </li></ul></ul></ul><ul><ul><ul><li>Learn from you community (crowdsourcing) & community learns from you </li></ul></ul></ul>
  3. 3. Behavioural changes <ul><li>Changes in concept of privacy </li></ul><ul><ul><li>More willing to share information publically </li></ul></ul><ul><li>Proliferation of sources of information </li></ul><ul><ul><li>Fewer gatekeepers </li></ul></ul><ul><li>Real-time web </li></ul><ul><ul><li>New model of accessing information (comes to you) </li></ul></ul><ul><li>Access to more information than ever before </li></ul><ul><ul><li>Need to create filters – a lot of noise </li></ul></ul><ul><li>Democracy of information flows </li></ul><ul><ul><li>Two way communications – easier to have a voice </li></ul></ul>
  4. 4. Social Media Landscape
  5. 5. Key Platforms <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook, LinkedIn, Bebo, MySpace </li></ul></ul><ul><li>Blogging/Micro-Blogging/Lifestreming </li></ul><ul><ul><li>WP, TypePad,Twitter, Posterous, Tumblr, </li></ul></ul><ul><li>Video, Audio & Photo sharing </li></ul><ul><ul><li>YouTube, Vimeo, Blip etc.. </li></ul></ul><ul><ul><li>Flickr, Photobucket, TwitPic, YFrog </li></ul></ul><ul><li>Aggregators/RSS Feeds & Readers </li></ul><ul><ul><li>FriendFeed, Feedburner, GoogleProfile, Ping.fm, Buzz </li></ul></ul><ul><li>Bookmarks/Sharing </li></ul><ul><ul><li>Delicious, AddThis, StumbleUpon, Digg </li></ul></ul><ul><li>Collaboration Networks </li></ul><ul><ul><li>Wikis, Shared Workspaces, Forums, Commenting Networks (Disqus) </li></ul></ul>
  6. 6. Social Networking Sites
  7. 7. Professional Networking
  8. 8. Blogs
  9. 9. Twitter
  10. 10. Photosharing Sites
  11. 11. Video Sites
  12. 12. Bookmarking, Sharing & RSS
  13. 13. Aggregators
  14. 14. Mobile Apps
  15. 15. <ul><li>The Power of Social Media </li></ul>
  16. 16. Iranian Elections
  17. 17. Queen Rania
  18. 18. Tube Worker abuses Traveller
  19. 19. Best Job In the World
  20. 20. Stuff White People Like
  21. 21. The Four Hour Working Week
  22. 22. Impromptu Facebook Pages
  23. 23. <ul><li>Digital crisis and reputation management </li></ul>
  24. 24. Vodafone Obscene Tweet
  25. 25. TSA Agent Took My Son (US)
  26. 26. Domino’s
  27. 27. United Airlines
  28. 28. Marks and Spencers
  29. 29. <ul><li>Well Known Business Cases </li></ul>
  30. 30. Pat The Baker
  31. 31. BlendTec
  32. 32. Diet Coke and Mentos
  33. 33. Dell Case Study
  34. 34. Evian
  35. 35. American Red Cross
  36. 36. Charmin “Go” Campaign
  37. 37. Zappos
  38. 38. American Red Cross
  39. 39. <ul><li>Successful Viral & UGC Campaigns </li></ul>
  40. 40. Rage Against The Machine
  41. 41. Love of Wispa
  42. 42. Upside Down Tango
  43. 43. <ul><li>The Dark Side? </li></ul>
  44. 44. Tweet about Sons Death - RealTime
  45. 45. “ Miscarriage Tweet”
  46. 46. <ul><li>Unsuccessful Viral & UGC Campaigns </li></ul>
  47. 47. Danish Single Mother Hoax
  48. 48. <ul><li>Interesting Online Social Business Models </li></ul>
  49. 49. Social Games
  50. 50. Alternative Payments
  51. 51. Mobile Services

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