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Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object]
Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media
Using Social Media for Research ,[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object]
 
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Users ,[object Object],[object Object]
Micro Blogging/Texting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking ,[object Object],[object Object],[object Object],[object Object]
The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.
B2B Social Networks
Video Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photo sites ,[object Object],[object Object]
Feedblitz/Feedburner ,[object Object]
Tools and Platforms ,[object Object],[object Object],[object Object]
[object Object]
Adding social media to your existing marketing plan ,[object Object],[object Object],[object Object],[object Object]
MADE for communications success ,[object Object],[object Object],[object Object],[object Object],Attributed to DowJonesinsights.com
St. Jude Children’s Research Hospital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Ford’s social media story
First steps in social media ,[object Object],[object Object],[object Object],[object Object]
The impact of social media is…
Out There Advertising Presentation Contact us:  218-720-6002 [email_address] www.outthereadvertising.com Visit us on Twitter: @outtheread   @melissadaloia   @dkazel

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