The document outlines content marketing programs and provides examples of content types and case studies. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Content should support awareness, engagement, acquisition, retention, and advocacy. B2C content provides value and conversation for customers. B2B content uses inbound marketing to attract prospects and move buyers through the sales process by solving problems. Case studies demonstrate effective use of social media, websites, blogs, and multi-channel strategies.

1. Content Marketing Programmes Keith Feighery

3. Types of Content

4. Website

5. Blogs

6. Social

7. Professional Networks

8. Ads & SERPs

9. Display Ads

10. Email

11. Video

12. Photos

13. Docs & PPTs

14. Summary of Content Types

16. Who Creates this content?

18. Purpose of Content Marketing

21. B2C Content Marketing Programmes Keith Feighery

23. Business to Consumer Case Studies

24. Content Marketing using Facebook

25. Bars - Facebook

26. D4Hotels.ie

27. Wright Venue – Like Us

28. Wright Venue Wall

29. Dublin Simon Community

30. Non-Profits Leveraging Facebook (Some before and afters)

31. Irish Wildlife Trust - Before

32. Irish Wildlife Trust - Now

33. Breast Cancer Ireland - Before

34. Breas Cancer Ireland - Now

35. Barnardos - Before

36. Barnardos - Now

37. Trocaire – Before

38. Trocaire - Now

39. Irish Cancer Society

40. Multi-Channel Case Studies

41. Kogi BBQ

42. BlendTec

43. HostelWorld

44. Hairybaby

45. Dazzledust

46. The Good Mood Food Blog

47. C-Mon & Kypksi

48. Greater Manchester Police

49. Mayo Clinic

50. B2B Online Marketing

51. B2B Inbound Marketing

53. Problem : In B2B Sales The Internet has disintermediated the sales process

54. The solution

57. The Sales Funnel

61. Buyer Cycle Intelligence

63. Relevant B2B Content

64. B2B Case Studies

65. Hubspot

66. American Express