This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
This presentation was prepared for Centerville High School in Dayton, Ohio. It consists of what parents should know about their teens and social media.
Creating and Enhancing Your Digital Brand FIU Alumni
What's your brand? How do you create one? How well are you managing it on and offline? Gain practical knowledge and action steps through this interactive workshop.
Social Media and Personal Branding - presented at IASA NY/NJ/MidAtlantic Regi...Darin Reffitt
50 minute presentation to IASA Regional Meeting on Personal Branding and Social Media.
Original slide brand removed & replaced with standard PPT option at owners request.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
This presentation was prepared for Centerville High School in Dayton, Ohio. It consists of what parents should know about their teens and social media.
Creating and Enhancing Your Digital Brand FIU Alumni
What's your brand? How do you create one? How well are you managing it on and offline? Gain practical knowledge and action steps through this interactive workshop.
Social Media and Personal Branding - presented at IASA NY/NJ/MidAtlantic Regi...Darin Reffitt
50 minute presentation to IASA Regional Meeting on Personal Branding and Social Media.
Original slide brand removed & replaced with standard PPT option at owners request.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
Case study
Thesis: The mastery of social media is vital to career success.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
Content Marketing: Your Digital SalespersonKatie Fellenz
The San Diego American Marketing Association's 2016 Signature Series trip through the funnel continued with NextLeft’s Katie Fellenz sharing cutting-edge insights with 40+ local marketers.
Katie Fellenz led the discussion around content strategy. Key takeaways included:
As a brand, how do you capitalize on “micromoments” all those little parts of the buyer’s journey that are driven by mobile technology? The key is to:
• Be there – People use mobile more for search than PCs
• Be useful – 80% of Google searches are “how to”; more than 50% of buyers will change from an initial brand selection based on content usefulness. Example: Realtor.com has a nurturing path built around the process of moving to a new home.
•Be relevant – 78% of consumers expect personalized content. Example: Through its “Hosted Walks”, Airbnb’s hosts illuminate points of interests along a walking journey.
Google is responding to micromoments in four ways:
• Localized search results (the 3-pack)
• Rich Snippets/Article Cards
• Knowledge Cards/Answer Boxes
• Video results
A presence on YouTube is vital, not just because videos are showing up in Google search results, but because people are now using YouTube as a search engine in itself.
Here is Katie Fellenz's slides from the 2016 SDAMA 'Middle of the Funnel' conversion discussion on Content Marketing.
Google Partner Agency Digital Breakfast with Geary LSFKatie Fellenz
Geary LSF and Google partnered up to present the latest innovation at Google and in digital marketing at an exclusive Google Partner Agency event in San Francisco.
Geary LSF Vice President of Paid Media, Liz Serafin, presented at the 2014 MEDevice medical device conference in San Diego on the topic of digital marketing in the healthcare industry. See her tips for successful digital advertising.
Geary LSF University Presents: Paid Media DisciplineKatie Fellenz
The Geary LSF University is pleased to present an advanced course on how to implement Paid Media skills such as Paid Search, Display Marketing, and Retargeting into your marketing campaign. With real-world examples and case studies, you're sure to learn everything you need to know about digital advertising.
Geary LSF University Presents: Advanced AnalyticsKatie Fellenz
Geary LSF University, a Geary LSF Initiative, is proud to present this How-to presentation about Analytics. Learn everything you need to know about analytics and attribution for digital advertising.
The Local-Mobile Opportunity: Presented by 15milesKatie Fellenz
The 3rd webinar in a series presented by Local Search experts, 15miles. Learn how-to take your business mobile and optimize your business for local search.
Geary LSF University Presents: Advanced Paid Media LessonsKatie Fellenz
Geary LSF's VP of Paid Media, Liz Serafin, recently presented a class on Advanced Paid Media techniques and trends for the internal Geary LSF University initiative. These slides focus on Display Advertising, Paid Search (PPC), and various updates and tricks of the trade.
Geary LSF University Presents: Social Media BasicsKatie Fellenz
Geary LSF presents an overview of basic Social Media practices. Learn how to use social media in your marketing and the benefits social media can have on your business. For more information, or for help with your social media, contact Geary LSF at sales@gearylsf.com.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Brand Identity For A Sportscaster Project and Portfolio I
Social Media For Employment
1. Social Media for EmploymentPresented by: Melonie GallegosSeptember 18, 2009 Follow us
2. My Stats Social Media Specialist, Geary Interactive in San Diego Clients: WD40, Bumble Bee Tuna, Science Diet/Hills Pet 10+ years in digital marketing 4 yrs with digital agencies 6 yrs marketing mgmt/biz dev NorCal girl Degree in Marketing and Communications CSUS Business Blog: www.InteractiveMarketingCafe.com Twitter: @InteractiveM Hashtag for this event: #gearyi
3. Social media: a couple definitions Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings. ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions. groundswell: winning in a world transformed by social technologies
4. 200 million active users as of April 09 Age 30s, 40s, 50s fastest growing segments 130 million members (May 09) 30 million members (May 09) 40 million members (May 09) 40 million members (09) 84.8 million viewers watched 4.3 billion videos (50.4 videos per viewer) (Mar 08) Top social networks & penetration 44% of U.S. internet users are on social networks, that’s over 88M people Adults quadrupled in past 4 yrs, 18-24yrs 75%, Tweens almost 100%
5. Facebook vs. MySpace *Major segments index high and/or are high majority in Quantcast. College/no college indexes high. Age data according to Hitwise. Page views and growth rate according to compete.com Apr 2009. Sources: -Facebook Growing Amongst Older, Wealthier Americans, 2/11/09, insidefacebook.com, -Quantcast April 2009, -Social Networking: Will Facebook Overtake MySpace In The U.S. In 2009?, 1/13/09 TechCrunch, -Murdoch Jabs At Facebook's Fast-Growing Audience 05/08/09, MediaPost Publications
6. What’s your social media personality? Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead
8. Social media at work “We’ve found that it’s a great way to form more personal connections with both employees and customers.” -Zappos CEO Tony Hsieh Most activity occurs during the weekday during working hours 22% of people Tweet for work related reasons and 9% for research More companies monitor employee social media regardless of location (work, home) Forward companies discovering the benefit of employees as a social media audience
9. Why companies use social media Marketing PR Customer support Building brand buzz Employee collaboration and team building 56% of people feel a stronger connection with brands who interact with them in social media Source: eMarketer 9/08
10. Social media corporate policy Why? Transparency on employee privacy rights Awareness on company policies and ethics in the Social Web Expectations on company confidentiality Establish response process Who it affects Employees Partners and vendors C-Level Marketing & PR Customer service Photo credits: Flickr artist DanBrady
11. High risk areas Why? Public vs. private Opinions may be seen publicly Pictures and video
12. The dirty pizzaemployee faux paus In February Domino’s Pizza employees caught posting an online video of a coworker: Putting cheese up his nose Sneezing on food Passing gas on salami …grossing out millions of people and causing a public relations headache for the international franchise. They were arrested and charged with food tampering. Viewed over 1MM times!
13. Facebook Fired 8% of US Companies Have Sacked Social Media Miscreants A Facebook post criticizing his employer, the Philadelphia Eagles, cost a stadium operations worker his job A teenager was fired from her job after calling it boring on Facebook. Employee fired on Facebook for calling her boss a “Wanker”
14. Best practices to keep out of trouble Be authentic, be yourself Cocktail party consciousness, the martini or wine drinker Be thoughtful about what you put in writing Put party pictures in private groups Never assume anything is private even behind the wall of privacy settings Be aware of who you allow into your networks (friending your boss on Facebook) Be diplomatic in engaging with others (comments, discussions etc) Beer person?…that’s ok, just be ready to accept the consequences.
15. Perception is realityPC World It Takes a Village Idiot: The Jerks of Online Forums Self promoter: This bore meanders across the Web, leaving thinly disguised comments designed topimp his own project. Mr. Credentials: "As someone who has managed Windows-based systems for 15 years,“ Then launches into a 500-word essay designed to show just how well-versed he is on the subject at hand overwhelming all resistance with the sheer force and volume of his hot air.
16. Using Social for the job hunt High impact platforms for marketing your professional brand: LinkedIn Plaxo Twitter Objectives: Your brand name via profiles Your network Thought leadership and expertise References and referrals
17. Tips Credibility through size and integrity of network Thought leadership using Status, Groups and Answers, SlideShare Building references through recommendations and using it on your resume
18. Tips Social Networking address book similar to LinkedIn Pulse - New feature to syndicate and share content streams
19. Tips Networking tool in your industry based on subject matter Networking conferences and events “TweetUps” “live blogging” Thought leadership through topical content Shared intelligence (Links) Collaborative thinking Professional advice Blog syndication
20. Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward Photo credit: _pixelmaniac_
22. The answer = vanity search SEO What do people see when they Google “Your Name”? Pictures other people posted of your bachelorette party? Public information is now online. Bought a home? DUI, lawsuit, divorce?
23. Strategies for owning it Determine your keyword your name, nick name, short name, married name, which do you need to own? Buy your domain and a build simple website or blog Create social media profiles using your keyword name Blog positioning your credibility, personality or expertise/thought leadership Twitter Comments, ratings, review (using your keyword name, no alias)
25. Integrating socialto your resume Include in your contact info: You.com website url Blog url LinkedIn url Attach a copy LinkedIn of your recommendations Any other social profiles used for business (Twitter) And be prepared to be Googled…
26. QnA Tweet questions @interactivem Get the presentation on SlideShare http://www.slideshare.net/gearyinteractive