Social Technology Overview with Case Studies
•Download as PPT, PDF•
1 like•833 views
Presentation gives a quick overview of social media technologies and strategies - particularly focuses on Social Media Case studies
Report
Share
Report
Share
![Overview of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
DBS-Digital Insights-SocialMediaCase Studies
Presentation on social media for Diploma in online marketing and digital strategy with Dublin Business School
Digital Insights - Social Media Case Studies Dec09 V1.0
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Social Media Case Studies Fitzwilliam Dec10th09
This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage communities, share content, and build networks. While it allows listening to customers and engaging with them, it also carries risks like loss of control and negative publicity. The document then lists various social media platforms and provides examples of how some Irish and international brands have used social media successfully or faced crises. It emphasizes social media's power to spark discussions and shape reputations.
Social Media Case Studies
The document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage communities, share content, and build networks. However, it also notes risks like loss of control of conversations and negative publicity. The document also lists popular social media platforms and provides examples of both Irish and international brands that have successfully and unsuccessfully used social media.
FitzwilliamPresentationSocialMediaCaseStudies-Thurs10thDec09
FitzwilliamPresentationSocialMediaCaseStudies-Thurs10thDec09Digital Insights - Digital Marketing Agency
Overview of Social Media with Case Studies from both Ireland and International. Also cover digital crises and non-commercial case studies of how social media channels can promote and destroy reputations.Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th NovDigital Insights - Digital Marketing Agency
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.Social Media&Business Case Terenure Nov13th1.1
This document provides an overview of social media and its benefits and risks for small businesses. It discusses how social media allows businesses to directly engage with customers, reduce marketing costs, and create an online presence. However, it notes social media also carries risks like loss of message control and potential criticism. The document then outlines the various social media platforms and provides examples of both Irish and international brands that have successfully and unsuccessfully engaged on social media.
Social Media Fitzwilliam22nd June09
Social media allows brands to listen to customers, engage with them, and build communities. While it provides opportunities to strengthen relationships and gain insights, it also risks loss of control over messaging and negative publicity. Platforms like Twitter, blogs, and social networks are important to monitor. Case studies show the importance of responding quickly to issues and embracing user advocacy, as seen with Burger King, but also the risks of heavy-handed actions, as with Snickers. International brands like Zappos, Dell, and Ford demonstrate how to effectively engage customers through social media.
Recommended
DBS-Digital Insights-SocialMediaCase Studies
Presentation on social media for Diploma in online marketing and digital strategy with Dublin Business School
Digital Insights - Social Media Case Studies Dec09 V1.0
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Social Media Case Studies Fitzwilliam Dec10th09
This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage communities, share content, and build networks. While it allows listening to customers and engaging with them, it also carries risks like loss of control and negative publicity. The document then lists various social media platforms and provides examples of how some Irish and international brands have used social media successfully or faced crises. It emphasizes social media's power to spark discussions and shape reputations.
Social Media Case Studies
The document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage communities, share content, and build networks. However, it also notes risks like loss of control of conversations and negative publicity. The document also lists popular social media platforms and provides examples of both Irish and international brands that have successfully and unsuccessfully used social media.
FitzwilliamPresentationSocialMediaCaseStudies-Thurs10thDec09
FitzwilliamPresentationSocialMediaCaseStudies-Thurs10thDec09Digital Insights - Digital Marketing Agency
Overview of Social Media with Case Studies from both Ireland and International. Also cover digital crises and non-commercial case studies of how social media channels can promote and destroy reputations.Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th NovDigital Insights - Digital Marketing Agency
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.Social Media&Business Case Terenure Nov13th1.1
This document provides an overview of social media and its benefits and risks for small businesses. It discusses how social media allows businesses to directly engage with customers, reduce marketing costs, and create an online presence. However, it notes social media also carries risks like loss of message control and potential criticism. The document then outlines the various social media platforms and provides examples of both Irish and international brands that have successfully and unsuccessfully engaged on social media.
Social Media Fitzwilliam22nd June09
Social media allows brands to listen to customers, engage with them, and build communities. While it provides opportunities to strengthen relationships and gain insights, it also risks loss of control over messaging and negative publicity. Platforms like Twitter, blogs, and social networks are important to monitor. Case studies show the importance of responding quickly to issues and embracing user advocacy, as seen with Burger King, but also the risks of heavy-handed actions, as with Snickers. International brands like Zappos, Dell, and Ford demonstrate how to effectively engage customers through social media.
Social Media Marketing - Ellen Cowan
Social media marketing and business development by Ellen Cowan, business development consultant to LinkedIn.
Social Media Workshop Presentation for Parks and Rec
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
Exploring Social Media
The document discusses social media and its growing popularity. It defines social media as how people engage, participate and share online through various applications like wikis, blogs, photos and virtual worlds. Some key points made are that social media is about social connections, not just marketing, and that barriers to engagement include learning new tools and having online conversations. It provides tips for using social media, including listening to conversations, identifying your community, empowering participation, engaging with people, and nurturing relationships.
Social Media Best Practices in Higher Education by Barbara Rozgonyi
Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.
Social Media Education Workshop for AAMGA University West
1. The document presents an overview of social media delivered by Sandy Masters for an insurance conference. It discusses the history and rise of social media and how it has empowered individuals as content creators.
2. Key social media platforms are examined including Facebook, LinkedIn, and Twitter. Statistics and considerations for using each network professionally are provided.
3. Attendees then participate in an exercise to develop a social media strategy for their organization. Resources for further social media learning are also shared.
Social Media for SAS User Groups April 2010
This document discusses the rise of social media and provides guidance on how SAS user groups can leverage various social media platforms. It outlines popular social media tools like blogs, social networks, Twitter, video sharing and social search. It emphasizes that social media is not a fad and has changed communication. The document advises user groups to establish an active online presence across multiple channels to engage their current and future audiences. It stresses the importance of keeping content relevant, frequent and tied to goals.
Untangling Web 2.0
Best practices and resources for using social media for professional development (communications professionals) with some overlap for nonprofits.
Social Media for B2B
B2B social media usage tends to focus on generating awareness, leads, and building relationships rather than direct sales due to longer sales cycles and decision making processes involving multiple people. Grasshopper.com sent chocolate covered grasshoppers with a promotional video link to thousands of influencers to increase awareness. Cree Lighting maintained social media profiles and participated in discussions to generate leads. Research shows B2B companies are more active than B2C companies on social networks, blogs, monitoring brand mentions, and engaging in discussions. Listening to conversations, creating helpful content, and establishing authority as an industry expert are effective social media strategies for B2B.
Social Media for Branding - Toastmasters
This document discusses how to build a personal brand using social media. It defines personal branding as establishing an image or impression about an individual through social media. It provides tips for personal branding such as thinking of yourself as a brand, auditing your online presence, creating a website, producing valuable content, associating with other brands, and reinventing your brand. The document also discusses leveraging different social media platforms like LinkedIn, Facebook, and Twitter to support your brand image and provide shareable content. It provides examples of how to measure social media influence or "clout".
Getting comfortable with social media
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
Social Media 101
An overview of social media - the history of the Web, social media tools of the day, tips and tools for publishing online.
Online Communities: How brands are edging their way into the heart of the con...
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
Using Social Media In The Workplace Rev 8.22.09
Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!
My Online Image
The document discusses how social networking sites like MySpace and Facebook have become important platforms for managing one's online image and reputation. It warns that employers regularly check these sites when hiring and that anything posted online can affect one's career opportunities. The document provides tips on managing privacy settings, avoiding posting inappropriate content, and being aware that others can still access one's private profiles and tag photos. Overall, it emphasizes the importance of curating one's online profile and digital footprint carefully.
SLSAE: Social Media: Less Hype, More Help
Blogs, microblogs, podcasts, wikis, virtual worlds, social networks … and what they mean for your business. (Presented to the St. Louis Society of Association Executives on Nov. 17, 2009.)
Colorado Bar Association 2010 Social Media for Lawyers
This document summarizes a presentation about using social media for lawyers. It discusses how social media has surpassed porn as the top internet activity. It also notes key demographics on social media platforms. The presentation outlines goals for using social media as a lawyer, such as networking, finding clients, and showcasing expertise. It discusses different social media sites and how to create profiles. The presentation covers ethics considerations and best practices for social media use by lawyers. It emphasizes setting goals and maintaining appropriate conduct online.
Social Media For Employment
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
Beyond LinkedIn: Advanced Social Media for Lawyers
Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.
Ruben samlingen på Statsbiblioteket i Århus
Introduktion til session på symposiet:
Musik, lyd og digitalisering
Lørdag d. 23. marts 2010 København
Perspectives on digitization of music
This document discusses the challenges and considerations for digitizing music academy library collections. It outlines reasons to digitize such as preservation and access. Key challenges include determining appropriate file formats, metadata standards, and addressing copyright. Long-term preservation of digital files requires both bit preservation through secure storage and backups, as well as logical preservation to ensure future readability as formats change. The document proposes cooperation among Nordic music academy libraries and explores options for institutional repositories and digital preservation strategies.
Terenure Online Marketing Workshop
The online marketing workshop covers topics like pay per click advertising, web traffic analytics, search engine optimization, email marketing, and social media campaigns. It discusses setting up and optimizing pay per click campaigns on Google AdWords and other platforms. The workshop also reviews analyzing website traffic and key performance indicators using tools like Google Analytics. Additionally, it addresses best practices for search engine optimization, developing successful social media campaigns, and implementing targeted email marketing strategies.
More Related Content
What's hot
Social Media Marketing - Ellen Cowan
Social media marketing and business development by Ellen Cowan, business development consultant to LinkedIn.
Social Media Workshop Presentation for Parks and Rec
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
Exploring Social Media
The document discusses social media and its growing popularity. It defines social media as how people engage, participate and share online through various applications like wikis, blogs, photos and virtual worlds. Some key points made are that social media is about social connections, not just marketing, and that barriers to engagement include learning new tools and having online conversations. It provides tips for using social media, including listening to conversations, identifying your community, empowering participation, engaging with people, and nurturing relationships.
Social Media Best Practices in Higher Education by Barbara Rozgonyi
Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.
Social Media Education Workshop for AAMGA University West
1. The document presents an overview of social media delivered by Sandy Masters for an insurance conference. It discusses the history and rise of social media and how it has empowered individuals as content creators.
2. Key social media platforms are examined including Facebook, LinkedIn, and Twitter. Statistics and considerations for using each network professionally are provided.
3. Attendees then participate in an exercise to develop a social media strategy for their organization. Resources for further social media learning are also shared.
Social Media for SAS User Groups April 2010
This document discusses the rise of social media and provides guidance on how SAS user groups can leverage various social media platforms. It outlines popular social media tools like blogs, social networks, Twitter, video sharing and social search. It emphasizes that social media is not a fad and has changed communication. The document advises user groups to establish an active online presence across multiple channels to engage their current and future audiences. It stresses the importance of keeping content relevant, frequent and tied to goals.
Untangling Web 2.0
Best practices and resources for using social media for professional development (communications professionals) with some overlap for nonprofits.
Social Media for B2B
B2B social media usage tends to focus on generating awareness, leads, and building relationships rather than direct sales due to longer sales cycles and decision making processes involving multiple people. Grasshopper.com sent chocolate covered grasshoppers with a promotional video link to thousands of influencers to increase awareness. Cree Lighting maintained social media profiles and participated in discussions to generate leads. Research shows B2B companies are more active than B2C companies on social networks, blogs, monitoring brand mentions, and engaging in discussions. Listening to conversations, creating helpful content, and establishing authority as an industry expert are effective social media strategies for B2B.
Social Media for Branding - Toastmasters
This document discusses how to build a personal brand using social media. It defines personal branding as establishing an image or impression about an individual through social media. It provides tips for personal branding such as thinking of yourself as a brand, auditing your online presence, creating a website, producing valuable content, associating with other brands, and reinventing your brand. The document also discusses leveraging different social media platforms like LinkedIn, Facebook, and Twitter to support your brand image and provide shareable content. It provides examples of how to measure social media influence or "clout".
Getting comfortable with social media
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
Social Media 101
An overview of social media - the history of the Web, social media tools of the day, tips and tools for publishing online.
Online Communities: How brands are edging their way into the heart of the con...
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
Using Social Media In The Workplace Rev 8.22.09
Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!
My Online Image
The document discusses how social networking sites like MySpace and Facebook have become important platforms for managing one's online image and reputation. It warns that employers regularly check these sites when hiring and that anything posted online can affect one's career opportunities. The document provides tips on managing privacy settings, avoiding posting inappropriate content, and being aware that others can still access one's private profiles and tag photos. Overall, it emphasizes the importance of curating one's online profile and digital footprint carefully.
SLSAE: Social Media: Less Hype, More Help
Blogs, microblogs, podcasts, wikis, virtual worlds, social networks … and what they mean for your business. (Presented to the St. Louis Society of Association Executives on Nov. 17, 2009.)
Colorado Bar Association 2010 Social Media for Lawyers
This document summarizes a presentation about using social media for lawyers. It discusses how social media has surpassed porn as the top internet activity. It also notes key demographics on social media platforms. The presentation outlines goals for using social media as a lawyer, such as networking, finding clients, and showcasing expertise. It discusses different social media sites and how to create profiles. The presentation covers ethics considerations and best practices for social media use by lawyers. It emphasizes setting goals and maintaining appropriate conduct online.
Social Media For Employment
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
Beyond LinkedIn: Advanced Social Media for Lawyers
Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.
What's hot (18)
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
Social Media Best Practices in Higher Education by Barbara Rozgonyi
Social Media Best Practices in Higher Education by Barbara Rozgonyi
Social Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University West
Online Communities: How brands are edging their way into the heart of the con...
Online Communities: How brands are edging their way into the heart of the con...
Colorado Bar Association 2010 Social Media for Lawyers
Colorado Bar Association 2010 Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Viewers also liked
Ruben samlingen på Statsbiblioteket i Århus
Introduktion til session på symposiet:
Musik, lyd og digitalisering
Lørdag d. 23. marts 2010 København
Perspectives on digitization of music
This document discusses the challenges and considerations for digitizing music academy library collections. It outlines reasons to digitize such as preservation and access. Key challenges include determining appropriate file formats, metadata standards, and addressing copyright. Long-term preservation of digital files requires both bit preservation through secure storage and backups, as well as logical preservation to ensure future readability as formats change. The document proposes cooperation among Nordic music academy libraries and explores options for institutional repositories and digital preservation strategies.
Terenure Online Marketing Workshop
The online marketing workshop covers topics like pay per click advertising, web traffic analytics, search engine optimization, email marketing, and social media campaigns. It discusses setting up and optimizing pay per click campaigns on Google AdWords and other platforms. The workshop also reviews analyzing website traffic and key performance indicators using tools like Google Analytics. Additionally, it addresses best practices for search engine optimization, developing successful social media campaigns, and implementing targeted email marketing strategies.
Inei
El documento presenta el Compendio Estadístico del Perú 2013, publicado por el Instituto Nacional de Estadística e Informática. El compendio contiene información actualizada sobre indicadores sociales y económicos del país en serie histórica y con alto nivel de desagregación. Incluye dos tomos con información sociodemográfica y económica, así como un anexo con resultados de censos y encuestas. El compendio busca proveer información estadística oficial y actualizada para evaluar el desarrollo del país.
DBS-B2B-Content-Marketing-Programmesv2
Week4 Presentation to DBS Diploma in Online Marketing, Sales and Digital Strategy covering Content Marketing for the B2B market, Buyer Cycles, Lead Management, Lead Nurturing, Creating Content Marketing Schedules, mapping out content marketing along buyer cycles
Dbs-Week4-B2B-Content Marketing Programmesv2 0
Week4 Lecture in DBS Online Marketing, sales and digital strategy - covers B2B content and inbound marketing strategies, lead management process and case studies
Viewers also liked (8)
Similar to Social Technology Overview with Case Studies
DBS-Digital Insights-SocialMediaCase Studies
Presentation on social media for Diploma in online marketing and digital strategy with Dublin Business School
Ibat Week 3 - Digital Insights Social Media Case Studies
This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage customers, build communities, and gain insights. However, organizations lose some control over conversations and may face criticism. The document also lists popular social media platforms and tools for listening to conversations. It provides examples of Irish companies using social media and concludes with international case studies of engagement.
Social Media Case Studies Tallaght M50
An overview of social media, irish and international case studies, successful viral and ugc campaigns, digital crisis management, and general pervasive effects of social media
Social Media Case Studies Ireland International
This document provides an overview of social media and its benefits for organizations, along with associated risks. It discusses key social media platforms and provides recent case studies of both Irish and international brands engaging successfully and unsuccessfully with social media. The overview outlines how social media can be used to communicate, engage communities, share content, build social networks, listen to discussions, and learn from crowdsourcing. It also notes social media's benefits like listening to conversations, engaging with customers, building communities and relationships, and reducing costs. However, risks include losing control of conversations, negative comments, and criticism for using social media just for marketing.
Social Media Case Studies Ireland International
This document provides an overview of social media and its benefits for organizations, along with associated risks. It discusses key social media platforms and provides recent case studies of both Irish and international brands engaging successfully and unsuccessfully with social media. The overview outlines how social media can be used to communicate, engage communities, share content, build social networks, listen to discussions, and learn from crowdsourcing. It also notes social media's benefits like listening to conversations, engaging with customers, building communities and relationships, and reducing costs. However, risks include losing control of conversations, negative comments, and criticism for using social media just for marketing.
UCD-Intro To Social Technologies & Digital Media
Gives an overview of social media and related web applications, along with case studies of how social technologies has impacted on the way that both business and individuals communicate and share information.
Social Media Intelligence - Listening, Engaging & Adapting
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Social Media in Bizz
A 101 approach to social media's use for business purposes.
İş için sosyal medya kullanımına giriş niteliği taşıyan bir sunum.
MIMA Summit Social Marketing 101 presentation
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
20090420 Social Media For E-tail
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
IBAT-SocialMediaCaseStudies
Social media is an important part of marketing strategy. Key social media platforms include Facebook, LinkedIn, Twitter, YouTube, and review sites like Yelp. Marketers must understand customer behavior on these platforms and engage in two-way communication. Brands can benefit from social media through customer insights, engagement, building relationships and advocacy. However, they also risk losing control of messaging and must provide value to customers. Successful case studies include Dell, American Red Cross, and Intuit engaging customers through multiple social media channels.
Griffith-SocialMedia-CaseStudies
Social media is an important part of marketing strategy. Key social media platforms include Facebook, LinkedIn, Twitter, YouTube, and review sites like Yelp. Marketers must understand customer behavior on these platforms and engage in two-way communication to build trust and loyalty over time. Case studies demonstrate how brands like Dell, American Red Cross, and Intuit have improved customer service and engagement by actively listening to customers on social media.
DBS-Social-Media-Case-Studies
The document discusses social media and provides examples of how various companies have used social media platforms successfully. It outlines the social media landscape, benefits of social media including listening, research, engagement and building relationships. It then details case studies of companies that have embraced social media including Dell, American Red Cross, Skittles, Intuit and Johnson & Johnson. The document emphasizes that social media is about engagement with customers rather than one-way broadcasting.
DBS-Social-Media-Case-Studies
The document discusses social media and provides examples of how various companies have used social media platforms successfully. It outlines the social media landscape, benefits of social media including listening, engagement, and building relationships. It then details case studies of companies like Dell, American Red Cross, Skittles, Intuit, Johnson & Johnson, Walmart, and others and how they have embraced social media to improve customer service and engagement.
Duende Social Media 101
Social media allows for two-way conversations and engagement between brands and customers. It is important for brands to have an authentic personality and use storytelling to build relationships through social platforms. While social media opens opportunities for collaboration and knowledge sharing, it should be part of an integrated marketing strategy rather than relied on exclusively. Brands must listen to customers, treat them as partners, and engage authentically online.
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Social Media Arizona Final09
The document discusses the return on investment (ROI) of social media. It notes that social media is about conversation, not ROI, and conversations are about creating value rather than direct sales or leads. It provides examples of how one company, Lumension, has used social media including through blogging, YouTube, and online communities to increase awareness, thought leadership, customer insight, and press without focus on direct ROI metrics. It emphasizes that social media is a commitment to ongoing conversation rather than something that directly "scales", and provides lessons on deciding to have a conversation, understanding audiences, prioritizing content, thinking like a publisher, and integrating social media with a company website.
Social Media Presentation
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social Media: B2C to B2B
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
Introduction to effective social media marketing
Presentation to the Chartered Institute of Marketing first delivered on 23 September 2009.
An Introduction to Social Media
Similar to Social Technology Overview with Case Studies (20)
Ibat Week 3 - Digital Insights Social Media Case Studies
Ibat Week 3 - Digital Insights Social Media Case Studies
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
More from Digital Insights - Digital Marketing Agency
Diploma-GCD-ContentMarketing-Personas-Week2
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
DI-Facebook-DCEB-Session
Digital Insights - Facebook Marketing Session - on behalf od Dublin City Enterprise Board
DBS-Week2-DigitalStrategySession
The document discusses the key components of developing an effective digital marketing strategy including defining clear business objectives and audience personas, choosing appropriate digital marketing channels, developing tactics and content for each channel, measuring performance, and continually evaluating and improving the strategy. It provides frameworks for digital strategy planning including SOSTAC and RACE and includes case studies of digital marketing campaigns.
GCD-Measurement&Analytics-Week11
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
DBS-Week1-Introduction&OverviewDigitalMarketing
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
DCEB-DigitalStrategySession-Jan24th
The document summarizes Keith Feighery's presentation on developing a digital marketing strategy. It covers components of a digital strategy like understanding online usage, objectives, key tactics, frameworks for planning, and case studies. It also provides tips on social media, search engine optimization, and measuring digital marketing programs.
GCD-eCommcereCaseStudies
The document discusses managing eCommerce sales funnels. It covers methods for acquiring customers through various marketing channels. It emphasizes qualifying leads by demonstrating value and allowing self-selection. It also discusses monetizing customers at different stages of the funnel. Additional sections cover understanding the customer lifecycle, identifying high repeat behaviors, tracking customer lifetime value and recency, and optimizing websites through testing. An example case study of Wiltshire Farm Foods is also included to highlight key takeaways around focus, feedback, usability, and answering questions.
GCD-Week8-EmailMarketing
This document provides an overview of best practices for email marketing. It discusses how email marketing works, how to prepare an email marketing plan, choosing an email service provider, growing an email list, designing effective emails, testing different elements of emails, and leveraging social media. The key recommendations are to send permission-based emails that provide value to subscribers, clearly communicate what subscribers will receive, and continually test email content and design.
GCD-Week7-SEO-Session
To rank well in search engine results, sites must optimize their content and links according to SEO best practices such as using targeted keywords, developing relevant and high-quality content, and building links from diverse sources. Key on-page factors include keyword usage in titles, headings, text and links. Off-page factors like backlink volume, anchor text and domain authority also strongly influence rankings. The document provides details on specific ranking factors and recommendations for effective on-page optimization and link building.
Week12-DBS-ReviewAndPlanningSession
The document outlines a digital marketing review and planning session. It discusses defining business objectives, target audiences, key performance indicators, and digital marketing tactics like search engine optimization, pay-per-click advertising, email marketing and social media. It also covers digital strategy frameworks, analytics, and evaluating campaign performance through metrics.
GCD-Week5-Facebook-LinkedIn-Ads
The document provides an overview of Facebook and LinkedIn paid advertising options. It discusses setting up Facebook ad campaigns, targeting options, and ad types. It also covers setting up LinkedIn ad campaigns, targeting options, budgeting, prohibited content, and measurement metrics. The document is intended to educate on utilizing paid social media advertising on Facebook and LinkedIn.
DBS-Week11-Measurement&Analyics
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
GCD-Week6-PPC-Ads-Session
The document discusses pay per click (PPC) advertising, including:
1) An overview of setting up PPC accounts, campaigns, ad groups, and keywords.
2) The importance of keyword research and different match types for keywords.
3) Tips for optimizing ad copy, headlines, calls to action and landing pages.
4) How to link PPC accounts with Google Analytics for reporting.
RPC-Wordpress-Session
The document provides an overview and agenda for a WordPress workshop. It discusses the differences between WordPress.com and WordPress.org, provides examples of WordPress sites, and outlines the key features and functionality that will be covered, including administration, themes, plugins, posts and pages. The workshop leader has 14 years of experience developing and marketing digital applications.
DBS-Week10-EcommSites&SalesFunnells
The document discusses managing the sales funnel for eCommerce businesses. It covers topics like acquiring customers through various marketing channels, qualifying leads by proving value and allowing self-selection, monetizing customers at different stages of the funnel, understanding the customer lifecycle through repeat behavior and recency, calculating customer lifetime value, and optimizing the website through testing. Key aspects of the sales funnel discussed are acquisition, monetization at different stages, understanding customer behavior over time, and continuously optimizing the user experience.
GCD-Week5-SocialMediaPlatforms
This document provides an overview and case studies of various social media platforms including Twitter, LinkedIn, YouTube, Flickr, blogging platforms and Yelp. It discusses how each platform can be used for business purposes and provides examples of companies using each platform successfully including Realex, CrackBird, Donal Skehan, Murphys Ice Cream, James Whelan Butchers and McGarr Solicitors. Tools for managing accounts on each platform are also briefly mentioned.
DBS-Week3-B2C&B2B-ContentMarketing-Session
The document outlines content marketing programs and provides examples of content types and case studies. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Content should support awareness, engagement, acquisition, retention, and advocacy. B2C content provides value and conversation for customers. B2B content uses inbound marketing to attract prospects and move buyers through the sales process by solving problems. Case studies demonstrate effective use of social media, websites, blogs, and multi-channel strategies.
ECM-PPC-Session
The document discusses setting up pay per click (PPC) advertising campaigns on Google Adwords. It covers keyword research, creating ad groups and ads, different match types, capitalization options in ads, and linking Google Adwords accounts to Google Analytics for tracking and reporting.
DBS-Week9-Wordpress-Session
This document provides an agenda for a WordPress workshop. It includes an introduction to WordPress and the differences between WordPress.com and WordPress.org. It then covers setting up a WordPress site, features like administration, themes, plugins, and embedding content. The document also lists examples of Irish WordPress sites and provides overviews of using WordPress.com and popular plugins.
More from Digital Insights - Digital Marketing Agency (20)
Recently uploaded
Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Building RAG with self-deployed Milvus vector database and Snowpark Container...
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsIntroducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
20 Comprehensive Checklist of Designing and Developing a Website
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Recently uploaded (20)
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Social Technology Overview with Case Studies
- 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist
- 12. The Big Switch
- 13. Pix.ie
- 14. Pat The Baker
- 15. Blacknight
- 16. SandTex – Ireland Deserves Sun
- 17. Toyota Ireland
- 18. Mr Tayto
- 19. HairyBaby
- 20. Paddy Power
- 22. Rage Against The Machine
- 23. Walkers “Do us a Flavour”
- 24. Love of Wispa
- 27. Danish Single Mother Hoax
- 28. Saatchi and Toyota Yaris Fiasco
- 29. Westpac
- 31. Witchery Man
- 35. Tweet about Sons Death - RealTime
- 39. MayTag and @ dooce
- 40. GM CEO Sacked
- 41. TSA Agent Took My Son (US)
- 42. Domino’s
- 43. United Airlines
- 47. Edelman
- 50. Queen Rania
- 51. Stuff White People Like
- 52. The Four Hour Working Week
- 53. Tube Worker abuses Traveller
- 54. Best Job In the World
- 56. Ikea – Malmo
- 57. Evian
- 58. Volkswagen
- 61. Zappos
- 63. Coca Cola “206 Expedition”
- 64. Skittles
- 65. Best Buy
- 66. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274