The document discusses the trends in Infrastructure as a Service (IaaS) and cloud computing in Thailand, highlighting the growth in data center services and the shift from traditional server deployment to cloud-based solutions. True Internet Data Center (IDC) is presented as a key player in this market, providing various cloud services and support for software startups. It details the advantages of cloud computing, including cost efficiency, faster service delivery, and the ability to scale resources according to demand.

1. IaaS Trends:
Migrate Servers to Cloud
Pradit Pinyopasakul
November 20, 2013

2. Topics
• Introducing True Internet Data Center
• Cloud Computing in Thailand
• How to transform IT service
• True Cloud Services
• Case Study

3. Convergence Lifestyle Enabler
Wireless Business Group
• Best 3G+ / First 4G Network in Thailand
• Over 100,000 WiFi hotspots throughout the country
Wire line Business Group
• 2.6 million fixed lines in Bangkok and perimeter
• High speed Internet: xDSL / DOCSIS / FTTH
Pay TV Business Group
• Largest subscription TV operator in Thailand
• Over 100 quality channels from all around the world
Content Business Group
• Lifestyle content and applications
• Largest online shopping with over 150,000 shops
Electronic cash and payment service

4. True IDC Background
Internet Data Center 2 sites
@ True Tower
@ Muang Thong Thani
1st Internet Data Center certified
ISO 20000 : IT Service Management
ISO 27001 : Information Security
Management
BS25999 : Business Continuity Management
Frost & Sullivan
Thailand Excellence Awards :
Infrastructure as a Server Vendor of the
year 2013

5. True Internet Data Center

6. Data Center world map
USA
1,000+
EU Zone
500+
Asia
200+
(Data Center Map, 2013)

7. Internet Data Center Asia Map
India
75+
Hong Kong
25+
Japan
35+
Thailand
10+
Malaysia
25+
Data Center Map,
2013
Singapore
15+

8. Development of Services
Y2003
Y2008
Y2010
Y2012
Y2013
IT as a Service
True
IDC
1st DC
400 sqm.
2nd DC
800 sqm.
+ DR Office
First IaaS
in Thailand
Develop
VMWare
Cloud
Existing DC
10,000
sqm.

9. Internet Data Center Market analysis
 Malaysia, Thailand, Indonesia is double digit growth of hosting and
network management services.
 Vietnam Co-location is second priority below Hosted Application
Management
 Singapore still major player in ASEAN with highest number of
geographical links and channels, most trunks are landed direct to
Singapore before go through other nodes. But Singapore Data Center
is difficult to expand due to limitation of land.
 Budget on Data Center in Asia Pacific is 12% compare to rest of the
world
Source: IDC, 2012

10. Cloud Computing
in Thailand

11. , Risk
Cloud Computing’ Benefits

12. Cost Reduction

13. Cloud vs. Traditional server deployment timeframe
On Service
Installation
5x – 10x
FASTER
Delivery process
Purchasing process
Capacity planning
On Service
Installation
Purchasing process
Gather requirement
Traditional deployment
Gather requirement
Cloud deployment

14. Capacity versus Demand Curve
CAPEX
Rising
Demand
Scenario
Capacity
Falling
Demand
Scenario
Time

15. Data Center Workloads
200
CAGR 39%
180
160
140
112.10 (62%)
120
88.40 (57%)
100
67.90 52%)
49.70 (46%)
80
60
21.30 (30%)
33.50 (39%)
40
20
CAGR 7%
49.8
53.1
58.3
63.7
66.7
68.5
2011
2012
2013
2014
2015
2016
0
Traditional data center workloads
Cloud data center workloads
Source: Intel

16. Market Size: Thailand Cloud
Million USD
$78 million

17. Thailand Cloud Ecosystem
SaaS Providers
International PaaS Providers
IaaS Providers
Cloud
Community
Infrastructure Providers
Gov.
Agency

18. Thailand Cloud Status
IaaS
• Most data centers are
Virtualized and Server
Consolidated
• Some deploy on-demand
public cloud service and
explore hybrid cloud
• Many large enterprises
focus on building a
private cloud
PaaS
•
•
No provider in
Thailand
Many ISVs
(Independent
Software Vendors)
now migrate to
Azure, Amazon.
SaaS
• Most solutions are Web
application, but change
business model.
• Few deploy full cloud
platforms.
• More international
solutions.
• Users: large free clouds
consumption.
• SMEs start to explore
Cloud.

19. How we support Software Startups
True Winner Project (2011)
• True with Software Park
• Support Thai software developers to develop SaaS
• Sponsored Cloud infrastructure as a service and helps to promote.
True Incube (2013)
• Incubate entrepreneurs in creating successful business
• True supports initial $5.8 Million seeding fund, training, co-working
space at Launchpad.

20. Asia Cloud Computing Readiness Index
(Asia Cloud Computing Association, Oct 2012)

21. Issues of Cloud Service in Thailand
Source : NSTDA, 2013

22. Cloud Computing

23. Transform Your IT Infrastructure

24. Software-Defined Data Center
Intelligence Will Be Abstracted Creating Pools Of Data Center Services

25. Journey to Provide IT Services
Processing
Processing
Processing
Processing
Applications
Applications
Applications
Applications
OS
OS
OS
OS
Storage
Server
Network
Storage
Server
Network
Storage
Server
Network
Storage
Server
Network
Facility
Facility
Facility
Facility
Co-location
IaaS
SaaS
Business process
outsourcing
MPLS / VPN
Service Provider
Customer
• Cloud computing: next stage of Network evolution
• Key to improve the IT services: IT integration capability

26. Evolve to ITaaS

27. Two Different IaaS Markets
Enterprise
• Enterprise-focus
• Managed Service/ITOcompatible
• End to end SLA guarantee.
• Hybrid compatible
• Network convergence
• Security / Regulation
compliance.
• High Performance
Enterprise
Standard
• Low Cost
• Highlystandardized
• Developer-focus
• Startupcompatible
• Full automation
Customization
Telco’s Differentiation
Advantage
(in red)
SLAs
Performance
Service / Support
Hybrid Cloud / IT
Integration
User Self-service
3rd Party APPs
SMB
Cloud Management
System
SME
Hardware
Network
Data Center

28. Public Cloud Booming, while tend to localized
SME Oriented
Public Cloud
（ commodity ）
Enterprise Oriented
Hybrid Cloud
（Localization）
Enterprise
Private
Cloud
SMB
VPN
CSP
VPC
Hosted
Private
Cloud
CSP
• Business Drivers for Telco : ICT transformation, defend traditional IDC services,
improve operational margin.

29. 2013 IT Spending Survey
Which IaaS services do you currently use? Do you expect to use in 3-5 years?
Source: Goldman Sachs

30. How to transform IT service ??

31. Transform Your IT Infrastructure

32. Transform Your IT Infrastructure
Two Types of Workloads
•
•
•
•
Traditional Applications
Expect reliability
Back-up everything
HA, Fault tolerance
Admin control recovery
e.g. SAP, Oracle, AutoCAD, Exchange
Cloud Computing
– Scale up
•
•
•
•
Cloud Native
Design for failure
Ephemeral resource
Multi-site redundancy
Self-service recovery
e.g. Big Data, High performance
computing, Social, Gaming
Cloud Computing
– Scale out

33. Design a zone for
Traditional Application workload

34. Design a zone for
Cloud native workload

35. Transform Your IT Infrastructure

36. Cloud Management
VM Operation
•
•
•
•
Start
Stop
Restart
Terminate
•
•
Remote Desktop
SSH, Putty
Change
Specification
Monitoring
Console Access
•
•
•
CPU Utilized
RAM Utilized
Network
Configuration
•
•
•
•
•
•
Cloud type
Change Package
Add/ Remove Server
Add/ Remove CPU
Add/ Remove RAM
Add/ Remove Storage

37. True Cloud Services

38. True IDC Multi-Platform Public Cloud
Open-source Cloud
Enterprise Cloud
Cost Effective
(KVM-based Hypervisor)
Flexibility with Guaranteed SLA
(VMWare Hypervisor)
Customized for Specific Usage
•
•
•
DR on Cloud
Virtual Private Cloud
Hybrid Cloud
Software as a Service
HR, ERP, CRM, Account Management,
E-mail, Intranet, Website
Lesson Learned!
Market Place is needed.

39. Cloud Technology by VMWare
VM w are's I nnovation, Ex cellence and Strategic
I m portance Have Been Recognized By M ore Than
280 I ndustry Accolades and Aw ards
Source : http://www.vmware.com/company/news/awards.html
Vmotion (migrate server without downtime)

40. How’s it work?
Planned
Downtime
High Load
* LUN = Logical Unit Number, Logical Disk

41. Site Recovery Manager – Data Disaster Recovery
The one ISP who Guarantee SLA 99.99%
Production SiteMuangthong Thani
* Optional service
DR SiteTrue Tower

42. Variety of Requirements
Customization required:
• Web Hosting (pre-configured server)
• Game Server (different usage behavior)
• Render Farm (computing-communication intensive)
• Email Exchange (flexibility with application)

43. Key Benefit of True Cloud Services
•
•
•
•
•
•
•
•
•
Highly Performance and Security of Server Infrastructure
Highly Bandwidth with no extra charge
Flexible and enable to upgrade (Pay as You GO)
High Availability Mode (HA) for Enterprise Cloud
SLA 99.95% for Enterprise Cloud
No Investment and MA Cost
Server include Public IP address, Monitoring Tools
Optional for SPLA of Microsoft
Supported multi-purpose e.g. Web server, Mail server, Database server

44. Virtual Private Cloud
Enterprise Private Cloud
• Security isolation with other tenants' renting
resource (VPC)
• Provides flexible VPC templates for different
SLA requirement
DB VM
• application deployment
VPN
vLB
vFW
Router
VPC
vLAN
/Subnet
VPC
True Public Cloud
vLAN
/Subnet
App VM
Web VM
Web VM

45. Hybrid Cloud
Enterprise • Co-location
• Managed Hosting
• Enterprises with Co-location IT, require rapid
expansion for additional resources due to
business needs
WebServer DB Server
• Unified resources presentation and
management of Co-location IT resource and
VPC
• Secure connection between managed IT
systems and VPC
Storage
VPN
EIP
vLB
vFW
Router
VPC
vLAN
/Subnet
VPC
vLAN
/Subnet
app
Telco Public Cloud
web
web

46. Managed Virtual Private Cloud for
Large Enterprise
Virtual Private
Cloud with DR
30+ DC and
Branch offices
Branch Office
Datacenter
VPC
1
Datacenter
2
Branch Office
1
2
Datacenter
Challenges
3
Branch Office
Low resource utilization <20%
 50+% TCO used for maintenance
 Low reliability of service systems
 Long service rollout period (months)

VPC
Branch Office
Solutions & Benefits

Physical servers : 200 reduce to 64

Migrate 48 IT applications to cloud
Resource utilization increased to 70%
 service rollout from months to weeks


47. Case Study 1
Pulp and Paper Manufacturer : E-Commerce website
Solution
-Using cloud servers to replace physical servers
for E-Commerce website
Benefit
- Cost effective, high speed
- Address normal requirements
- Simple to use
Best Suitable with
-Open-source cloud

48. Case Study 2
International Healthcare Solutions : Production servers
Solution
-Using Cloud server for Critical Business
Benefit
-Availability Guaranteed
-Backup solution
-Load balancer
-Monitoring service
-Personal firewall
Best Suitable with
-Enterprise cloud

49. Case Study 3
Fast Food Restaurant Chain: Disaster Recovery on Cloud
Solution
-Disaster Recovery on cloud
Benefit
-Flexibility
-Support different BCP Plan (different RTO, RPO)
Best Suitable with
-Customized Cloud
Internet
MPLS
Private Link
Headquarter
Server 01
Server 02
VPN Firewall
Disaster Site
Backup/ Replicate
Software
Server 03
Server 04
Server 01
Server 02
Resource
SAN Storage
Server 03
Server 04

50. Conclusion
True IDC’s Multi-Platform Public Cloud aims at addressing
variety of requirements across Broad base of
customers by Leveraging True Group Strengths.