This document discusses cloud computing and its opportunities for telecommunications companies. It provides an overview of cloud computing concepts and categories. It then discusses True IDC, a major cloud computing provider in Thailand, and how it offers infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). The document also outlines opportunities and challenges for telecommunications companies to leverage their network expertise and enterprise relationships to provide cloud services.

1. Cloud Computing
Management Information System

2. Group Member
Veerayuth Sasikanok 52905050052-7
Karnpisscha Plienpeng 52905050032-9
Jiraporn Hokceng 52905050047-7
Chaiwat Chaweewan 52905050022-0

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4. Outlines
Introduction
Categories of Cloud Computing
History and Present trends
Market Players
Cloud Computing in Thailand
Cloud Computing in Telecommunication Industry
Benefits and Drawbacks
Case Example
Conclusion

5. Introduction
Cloud computing is a model for enabling
ubiquitous, convenient, on-demand network access
to a shared pool of configurable computing resources
(e.g., networks, servers, storage, applications, and
services) that can be rapidly provisioned and released
with minimal management effort or service provider
interaction.

6. Three layers of Cloud services

7. Cloud Computing Era

8. Cloud Market Players

9. Cloud Services

10. Cloud Computing Market

11. Only a handful of major players
can build
this massive infrastructure

12. Gartner Top 10 Strategic
Technologies

13. Global Services Location Index 2011
Source : AT Kearney Feb 2011

14. Cloud Computing in Thailand
IaaS
– True IDC, NetBay
PaaS
– Microsoft, Google
SaaS
– International Vendors
– Local Vendors

15. Cloud Computing in
Telecommunication Industry

16. Cloud Computing Impact
Telecommunication Industry
Bypass the expense and bother of
buying, installing, operating, maintaining and upgrading
the networks and computers found in data centers.
Cloud services can be turned on and off as they are
needed, providing scalability for peak periods and cost
savings when usage is low.
Clouds are designed so that processing power can be
added simply by attaching more servers; everything is
virtualized so that software can be run on any available
server with excess capacity.

17. Opportunities
Business customers may be hesitant to shift major portions
of their IT infrastructure to international providers for
other reasons as well.
As a result, enterprises may feel more comfortable
purchasing cloud services through their traditional
technology providers.
Telecommunications companies can leverage their
expertise in building and managing complex networks to
offer value-added cloud services that address these unmet
needs.

18. Business Customers look in Future
Customers are looking for more efficient
collaboration, better integration, and easier access to
products and services. Employees including a growing
millennial workforce are expecting anytime, anywhere
access to information and business applications.
Business customers seek technology solutions that are
easy to use, easy to deploy, and easy to access, they are
equally concerned about ensuring that this technology—
wherever it resides—is secure and provides maximum
protection to sensitive business and customer data. Many
consider this the number one challenge that technology
providers must address.

19. Telecommunications providers
leverage for cloud computing
Telecommunications companies have several business
and technology assets they can bring to bear as they
enter the cloud computing space, potentially gaining
a fast-follower advantage over cloud pioneers such as
Amazon and Google. These assets include:
Local point of presence.
Control of the base communications pipeline.
Pre-existing relationships with enterprise companies.
A deep bench of engineering talent.

20. Challenges and Risks
First and foremost providers operate their own
massive, legacy business processes and technology
infrastructures, in which provisioning services can
take days or weeks.
Scale is another issue.
A third challenge is the transparency of the cloud
market.
Lastly, competitive threats are prevalent.

21. Next Steps
Your next steps will depend on your current readiness
for cloud computing and the initiatives you may
already have underway.
Clearly map out a strategy based on
strengths, weaknesses, opportunities and threats.
Understand the competitive environment.
Develop a plan to create offerings short, medium and
long term.

22. Benefits
Simplicity
Cost Effectiveness
Moves as quickly as your business
Doesn’t have what you don’t need

23. Drawbacks
Performance
Security
Redundancy

24. Case-True IDC
True IDC introduced True Cloud Services for the first time
in Thailand.
This innovation offers the cloud “as a service”, that is
accessible worldwide via the Internet under a Pay Per Use
model.
True Cloud Services offer a whole range of services
including Private Cloud, Public Cloud and Hybrid Cloud.
Service packages including Cloud Server and Cloud Storage
True IDC also entered an unique business collaboration
with Trend Micro

25. Case (continue.)
True Cloud Services provide Private Cloud, Public
Cloud which is shared by others, and Hybrid Cloud,
True Cloud Services are two service packages for
1) Cloud Server 2) Cloud All True Cloud services
True Cloud offers value added services that gives
operating systems including Microsoft License and
Cloud security solutions.

26. Conclusion
Cloud computing offers enormous opportunities for
forward-thinking telecommunications companies.
Helping business customers to manage new cloud
capabilities with all their existing legacy systems in a
way that is seamless will be critical to their achieving
the benefits and managing the risks and will be key to
your own success.

27. Thank You
Reference:
http://eng.ntc.or.th/
http://www2.truecorp.co.th/th/home_flash.aspx
http://en.wikipedia.org/wiki/Cloud_computing
http://computer.howstuffworks.com/cloud-
computing/cloud-computing.htm
http://www.infoworld.com/d/cloud-computing/what-
cloud-computing-really-means-031