The document presents various success stories of companies utilizing Microsoft Azure for diverse applications, such as Heineken's marketing campaigns and Pearson's educational systems. It highlights Azure's capabilities in enhancing customer engagement, real-time data processing, and efficient cloud solutions for businesses like EasyJet and Coca Cola Amatil. Overall, it underscores the significance of cloud technology in improving operational efficiency and customer interaction across multiple industries.

1. Going to the Cloud?
9 Microsoft Azure Success Stories

2. Heineken
• Uses the cloud to reach 10.5 million consumers in global
marketing campaign which are technically demanding
• HEINEKEN has used Azure in several global campaigns,
supporting millions of users, some examples:
• “Nobody does it better” than secret agent James Bond campaign
• UEFA Champions League
– the campaign launched simultaneously in more than 70 markets and 30
languages.
– Need for technology to support 1 million simultaneous users
• HEINEKEN expanded its use of Azure from one datacenter to
four—one each in Europe and Asia, and two in the US—
gaining geo-redundancy and low latency
• Uses Microsoft cloud services beyond marketing

3. Pearson
• They launched a new Pearson System of
Courses (PSOC), a tablet-based curriculum for
teaching and used a range of Microsoft
technologies, including Microsoft Visual
Studio and Azure Platform
• Azure Cloud Services are used to process
interactions with users that came to tens of
millions of events in PSOC’s first four-month
period
• Azure HDInsight and Azure SQL Database:
provide educators with analyses of student
performance and use (eg downloads, create,
or share content) so teachers can track and
understand how students are working with
the content, which concepts they’ve grasped,
and which ones they need help with.
Bringing digital textbooks to life and to analyze how kids learn

4. NBC News Digital – Fast Push
Notifications, Millions of Them
“We want breaking news alerts to reach our
millions of users as fast as possible”
• Notification Hubs in Windows Azure
• a fast push notifications hub that delivers breaking news
ahead of the competition based on a cross-platform
solution that eliminated the need to write time-consuming
code, and to repeat that task for each mobile platform,
scalable to millions of users; It now pushes millions of
breaking-news notifications within minutes
• Users apparently agree that the NBC News app is a
success. It’s rated 4.5 stars out of 5

5. Easyjet
• Used a Hybrid Cloud Solution from
Microsoft to enhance its reservation
system, including a seating allocation
application, running on the Windows
Azure platform
• Customers experience a seamless
reservation process with the hybrid
cloud booking solution, including
finding flights, choosing seats, and
purchasing tickets

6. 3M Speeds Mobile-App Development and
Gains Real-Time Insight with Cloud Solution
• 3M produces more than 55,000 products for various industries,
has customers in more than 200 countries and collects data from
1,300+ different 3M devices and business systems
• 3M uses Azure Mobile Services in an integrated development
environment with Xamarin and Visual Studio -> in two days, 3M
created a tracking solution that connects multiple types of
mobile devices, potentially thousands of machines and data
sources, and a cloud platform
• They created apps that would run natively on mobile devices
instead of a website, allowing access to their salespeople and
also to resellers in online and offline mode
• 40+ salespeople use now the asset-tracking tool to display real-
time information about 3M installations around the United
States. Whenever a salesperson enters new data, the information
is immediately available to others in the field through
Notification Hubs, a push notification engine in Azure Mobile
Services. The solution also takes advantage of the mapping and
GPS technology built into each mobile device to automatically
provide highly visual, location-specific information

7. Xerox Uses Virtually Everything in
Windows Azure
“Using Azure essentially means that’s three people I don’t have to hire. I don’t
have to worry about managing data centers and virtual machines or upgrading
servers.” […]“Self-publication of user-generated content keeps information
flowing on a global scale for workforce knowledge sharing.”
• 1,000+ formal learning courses added yearly to Xerox learning solutions ->
challenges in training their global workforce
• Implemented a Microsoft Azure cloud-based video content management
solution that delivers learning content to mobile devices anywhere and
anytime
• The XstreamVideo platform-as-a-service (PaaS) solution uses Microsoft Azure
Cloud Services, Virtual Machines, and Geo-Redundant Storage, as well as
Microsoft Azure Active Directory for its video workloads and integration with
corporate networks
• Xerox employees and partners can now access e-learning videos from
anywhere in the world on their mobile device

8. BookedOut Startup
• Aims to deliver the “uberification” of freelancer engagement for advertising,
marketing, and experiential agencies
• With Azure, it saves US$250,000 and accelerates development by 30%
• They are now eyeing Azure to mine data insights, which will make its platform
even more valuable to its enterprise clients
• BookedOut developed its platform in the Microsoft cloud using Visual Studio
Online and the .NET Framework
• As a startup, BookedOut participated in the
Microsoft BizSpark program, which gave them free
and low-cost access to Microsoft software and
services including Azure, Visual Studio Online, and
Microsoft Office -> BizSpark saved the company
about $100,000 in out-of-pocket cloud hosting costs
(according to their CTO) + lower operational costs
for cloud infrastructure management

9. Coca Cola Amatil – Capitalize IoT
• CCA wanted to design an innovative new way to market beverages to consumers. They
teamed up with a global creative agency and Microsoft to create a solution that
capitalizes on the Internet of Things (IoT). The solution utilizes interactive digital signage
installed on beverage coolers that collect data on sales and customer interaction, and
share content with customers at the point of sale — such as discount offers and
weather reports. They also draw consumers into an interactive multimedia and social-
media experience, via the coolers and the consumers’ own devices, offering games,
contests, Facebook posts and more
• Windows Embedded, Kinect for Windows, and Microsoft Azure are included
• In a limited trial It boosted beverage sales —> from 12% up to 20%
• Retailers don’t have to rip and replace existing devices to take advantage of the
solution; it is built on existing beverage coolers
• “Interacting with the coolers using touch, gestures, augmented reality and their own
mobile phones, customers are provided with content and experiences that have already
been shown to boost sales and brand loyalty”. Through the geo-location software on
mobile phones, for example, they can track the route customers take through a store or
shopping center to reach the cooler, and use the information to create “heat maps”
that optimize cooler placement and the display of other store products

10. • Chronodrive pioneered the concept of
online-to-drive-through grocery shopping in
France
• They have recently optimized their
inventory processing time supported by
Azure Premium Storage, ensuring that its
stores are stocked with the right products.
After two months, they cut the nightly
batch-order processing time of the
inventory control application in half
• They now overcame the challenges of
counting on educated guesses about what
to order, often resulting in expensive
unused inventory or lost sales due to
limited stocks
Chronodrive can now install a new
application in Azure in less than one
day, cut the processing time of their
inventory control application in half,
avoiding excess inventory costs

11. Euro IT Group Cloud Expertise
• Cloud & Virtualized ecosystem configuration & administration
• Amazon EC2 cloud based solution deployments, virtual
environments provisioning & administration
• Most important Windows Azure partner in an Eastern European
country with more than 5.000 end-users accessing cloud based web
and mobile solutions
• Azure Enterprise Agreement (EA) signed with Microsoft in order to
offer customers the benefits of cloud outsourced data centers
• Multiple migration o the cloud projects for start-ups, SMEs and large
multinational corporations
– The complexity of the migration projects covered a large array
of server clusters:
• from several small machines to more than a hundred machines per
application
• Migrations covered both open-source and proprietary technologies,
single cloud and multi-cloud setups, single-region and multi-region
setups

12. Microsoft Cloud Service Delivery
Models

13. Euro IT Group Expertise
• Business analysis
• Consultancy
• System integration
• Software development
• Software testing
• Information security
• Web and mobile apps
• Enterprise mobility
• Cloud strategy
• BI
• Big data
• CRM and loyalty
• Ecommerce development
• Conventional (.NET, Java,
PHP/LAMP, C/C++)
• Cloud/big data (Amazon,
Windows Azure, Salesforce)
• Mobile (IoS, Android,
Windows Phone, Blackberry,
HTML5)
• Other (Ruby on Rails,
Python, embedded
software, Databases)
• SAP, Microsoft, Oracle, other
technologies
• Telecom
• Financial
• Healthcare
• Media
• Retail & distribution
• Insurance
Services and
Solutions
Technologies Industries

14. Technologies We Master
JAVA: Apache Tomcat, JBoss AS, Jetty,
IBM WebShere, Oracle, Application
Server, WebLogic, Windows Server
IIS, Nginx, NetWeaver)
PHP: CodeIgniter, CakePHP, Zend,
Yii, Kohana, Wordpress, Joomla,
Drupal, MODX, Magento,
Prestashop, IPBoard, Smarty
ASP.NET, Visual Basic, ASP.NET AJAX,
ASP.NET MVC, Remoting, Reflection,
ADO.NET, Entity Framework
MICROSOFT: C++,
C#, ASP.NET,
ASP.NET MVC,
Silverlight
MOBILE: Android, IOS,
Windows 8, iPhone SDK,
Android SDK, JQuery
Mobile, Flash Lite, J2ME,
Symbian, XMPP, SMS,
WAP
BIG DATA: Hadoop, Hadoop Map
reduce, Spark, Storm, Mahout,
Apache Pig, Apache Hive, Elastic
Search, Cassandra, Apache HBase
CLOUD: Amazon web
services, Amazon EC2,
Windows Azure

15. Technologies We Master
OTHERS:
• Web Services: Apache CXF, Axis, SOAP, WSDL, JAXB, JAX-WS
• Web technologies: XHTML, HTML5, XML, XSL, XSL-FO,XSLT, CSS, XPath, XQuery, SAX,
DOM, StAX, Xerces, Flash, Flex
• Content Management Systems: Stellent
• Messaging Middleware: ActiveMQ, IBM MQ Series, Fiorano, MQSonic, TIBCO
rendezvous
WEB: HTML5, XML, XHTML, XSLT,
DHTML, CSS, XSLT, Javascript, jQuery,
PHP
BUSINESS INTELLIGENCE:
Pentaho BI, crystal
Reports, Microsoft BI
Microsoft Visual Studio, Windows
API, ActiveX, XCode, wxWidgets,
STL, WinDDK, Qt Framework,
Microsoft CRM
AJAX & JAVASCRIPT: JQuery, YUI,
ExtJS, JSON,MooTools,
Prototype JS, Dojo, YUI,
Scriptacoulous, ASP.NET Ajax
control Toolkit, etc.

16. Why us?
• Proven track record in delivering complex projects
• We offer a well balanced blend of technology skills, domain knowledge, hands
on experience, effective methodologies, complex language skills and a great
passion for converting business ideas into technical products
• Western business culture, excellent English language skills, French, German,
Italian, Hungarian speaking resources
• Convenient locations and favorable time zones
• Proof of capability based on low cost pilot projects
• Capability for fast project initiation and delivery
• Well defined and documented software development process
• High focus on staff trainings, employee satisfaction and an effective
recruitment process – stable qualified teams

17. Want to talk to one of our cloud experts?
www.euroitgroup.com
Contact us: office@euroitgroup.com
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