The document discusses cloud computing in Thailand. It summarizes that Thailand is considered a top location for offshore services. It then discusses various cloud service models including Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). The document also outlines Thailand's software industry and major players in the local cloud computing market.

1. Cloud Computing :
Situation in Thailand
Dr. Thanachart Numnonda
Director
Software Park Thailand
17 July 2011
1

2. Gartner: Thailand is one of the top 30 locations
for offshore services in 2010
The 10 criteria were: language, government support,
labor pool, infrastructure, educational system,
cost, political and economic environment,
cultural compatibility, global and legal maturity,
and data and intellectual property security and privacy.
Source : Gartner Dec 2010
2

3. Global Services Location Index 2011
3
Source : AT Kearney Feb 2011

4. Outsource Industry Activities
4
Source : AT Kearney Feb 2011

5. Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
1,000+ Software Companies; most are
SMEs
ATCI (Association of Thai ICT Industry)
ATSI (Association of Thai Software
Industry)
TSEP (Thai Software Export Promotion
Association)
5

6. 6

7. Software Park Thailand
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.
7

8. Next Major Computing Cycle
8
Source: Morgan Stanley 2009

9. Gartner Top 10 Strategic Technologies
9

10. Mobile Dev Community
Mobile Dev. Tech. Talk : February 2011
Android Workshop : Feed Data From Web : June 2011 10

11. 11

12. Cloud Computing is Internet-based computing,
whereby shared resources, software,
and information are provided to computers
and other devices on demand, like the electricity grid.
Definition (Wikipedia)
12

13. You need a massive infrastructure
13

14. Is this just Hosting 2.0?
No, they have different architectures
and business model
Cloud Players Hosting Players
Hundreds of them around
the world
Only few can afford billions dollar
investment on data centers
14
Source : I’m Cloud Confused

15. Cloud : Reliability, High Availability,
Capacity Elasticity
Cloud Players Hosting Players
Pay only what you use Pay contact often yearly
Virtually unlimited Bring your own or rent
storage, computing power servers to increase capacity
Built-in Redundancy You have to manage
reliability, fail over yourself
15
Source : I’m Cloud Confused

16. Three layers of Cloud services
16

17. Cloud Services
17

18. Only a handful of major players
can build
this massive infrastructure
18
Source : I’m Cloud Confused

19. Cloud Computing Era
19
Source: ITRI ASOCIO Summit 2010

20. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010 20

21. Market Analysis
The Color Gradient indicates Increasing Desire to Enter the Space
Window Phone
Network Device Layer Kindle Android Win Mo
Desktop IPAQ
Increasing Virtualization
SaaS Alexa Google Apps Live 365
Office
Software as a Service Partner
Salesforce
(Platform , Scaling Strategy
and Hardware transparent)
PaaS Web sphere
Simple DB App Engine Azure
Windows Azure Partner
Platform as a Service Potential Force.com
Strategy
(Hardware Provisioning Hidden
Automatic Scaling)
HaaS
IaaS EC2
Hardware as a Service App Engine Azure On Demand
S3
Programmatic Interface for
Hardware Provisioning
Build there
Bare Metal own
Core Business Core Business
People Process based
hardware provisioning
Amazon Google Microsoft IBM HP Salesforce
com
21
Source : A Walk in the Clouds : Niraj Juneja

22. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
22

23. Software Park Strategy
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
23

24. Cloud Computing Market
24

25. Cloud Computing in Thailand
Research & Development
Government Policy
Commercial Site
25

26. Research & Development
Hardware
– HPC
– Grid Computing
Cloud OS
Service Research Innovation
26

27. sri.in.th
27

28. Government Policy
Security
Intellectual Property
Privacy
Regulation to use outsourcing services
etc.
28

29. E-Government Agency
29

30. Commercial
IaaS
– True IDC, NetBay
PaaS
– Microsoft, Google
SaaS
– International Vendors
– Local Vendors
30

31. 31

32. 32

33. 33

34. SaaS
International Software Vendors
Local Software Vendors
Platforms
– Microsoft Azure
– Google App Engine
– True IDC
34

35. 35

36. Announcing Microsoft Office 365
BRINGING TOGETHER CLOUD VERSIONS OF OUR MOST TRUSTED
COMMUNICATIONS AND COLLABORATION PRODUCTS WITH THE LATEST
VERSION OF OUR DESKTOP SUITE FOR BUSINESSES OF ALL SIZES.
36

37. CRM-C Service Deliverables
Proprietary and Confidential © CRMC. | 37

38. CRM-C Cloud Solution Offering
CRM Cloud IOffice Cloud
 Online Email, Calendar, Intranet,
 Sales Cloud Document Management,
 Marketing Cloud  Video and Voice Communication
 Service Cloud  Collaborated Office Application –
Docs, Spreadsheet, Presentation
 Partner/Dealer/Customer Cloud
 Collaboration Cloud – Chatter
Map/ GIS Cloud
Custom Cloud
 Custom Configure to order  Geographic Information System
 Executive Dashboard KPI  Location/direction/overlay
 Project management, mapping
 Procurement, Sales Order, HR,  Direction & Routing System
 Partner/Dealer Management,
mobile system
Computer, Mobile, Tablet Mobility - Anywhere/Anytime
Proprietary and Confidential © CRMC. | 38

39. Absolute Solution
39

40. Info-Vtiger CRM
40

41. Anywhere to Go
41

42. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 42