This document discusses trends in cloud computing in Thailand. It outlines how cloud computing is changing IT infrastructure by moving it to centralized, large-scale facilities (cloud data centers) and delivering it as a service. It notes that cloud computing is becoming more integrated across services like computing, storage, databases, networking, software, analytics and more. The document also addresses opportunities and challenges for cloud adoption in Thailand, like the need for skills development, issues around data security and privacy regulations, and a lack of cloud service providers and awareness.

1. Cloud Computing
Direction in
Thailand
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
15 February 2013

2. Trends
2

3. Cloud Computing Mobile Computing
Social Technologies Information 3

4. Gartner Top 10 Strategic Technology Trends
2012 2013
Media tablets and beyond Mobile Device Battles
Mobile-centric applications and Mobile Applications and HTML5
interfaces Personal Cloud
Social &contextual user experience Enterprise App Stores
Application stores and marketplace The Internet of Things
The Internet of everything Hybrid IT and Cloud Computing
Next-generation analytics Strategic Big Data
Big data Actionable Analytics
In-memory computing In Memory Computing
Extreme low-energy servers Integrated Ecosystems
Cloud computing
4

5. Cloud Computing change
IT as electricity industry
5

6. Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing Cloud Marketing
Solution (on Premise) (as a Service)
6

7. Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 7

8. Deployment Models
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 8

9. The Cloud
9

10. “The cloud has flattened IT
the way networks flattened the world.”
Cisco’s Vice President of Engineering Vivek Mansingh, 2012
10

11. “Gartner forecasts public cloud services to be
worth $109 billion this year, while the
EU expects the cloud to add as much as $206 billion
to annual GDP between
now and 2020.”
11

12. “At year-end 2016,
more than 50 percent of Global 1000 companies
will have stored customer-sensitive data
in the public cloud.”.
Gartner Prediction 2012
12

13. “Public and private IT cloud services will generate
nearly 14 million jobs worldwide by 2015.”
IDC, March 2012
13

14. 9 Trends that Impact the Future of
Mobile Cloud Computing
Enterprise and consumer mobiles apps are getting
increasingly smart
Phone network providers are trying to climb up the
value chain.
4G LTE compatible devices are supporting bandwidth
intensive applications
The entry of iPads into the enterprise space
HTML5.
14

15. 9 Trends that Impact the Future of
Mobile Cloud Computing
The rise of mobile commerce
Fragility of mobile devices.
Increase in the worker mobility
Fragmentation of devices.
15

16. Change
16

17. Change! In Software Industry
It's not just a platform change.
You can't charge the same
amount.
It's changing your world.
Source : 3 ways big software companies may fail in the cloud: 17

18. Software Applications Today
Support large number of users
Run on any devices
Location is no longer important
Require high scale servers / storages;
more complicate hardware
Need to develop high scale applications;
more complicate architectures
18

19. Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
19

20. SaaS Impacts!
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any sdevice
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
20

21. Mail Servers / Solutions
21

22. IaaS Impacts!
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.
22

23. PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
No boundary for selling softwares as long as your
infrastructure is ready.
23

24. Source : http://acloudyplace.com/ 24

25. Software Development on IaaS
Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 25

26. Software Development on PaaS
Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 26

27. Cloud PaaS
27

28. Cloud Integration
Cloud services are becoming more integrated and
business friendly:
– Microsoft Azure + PHP + Java
– Force.com + Heroku + Spring
– Amazon Web Services – EC2, S3
– Google App Engine
– Exo IDE
28

29. Most Important Skills Needed for
Cloud Computing
Business & Financial Skills
Technical Skills
Enterprise Architecture & Business needs analysis
Project management skills
Contract and vendor negotiation
Security and compliance
Data integration and analysis skills
Mobile app development and management
Source http://www.forbes.com/sites/joemckendrick/2012/08/27/the-8- 29
most-important-skills-needed-for-cloud-computing-today/

30. Skill Change
Local OS
Public Cloud:
SLA
Networking Applications
Server
Development
Management Contracts
Application
Support Private Cloud:
Hardware Monitoring
Virtualization
Acquisition
Less More Revived New
Skills Skills 30

31. Job mapping into cloud ..examples
Source : Martin Yates: Chairman Cloud Computing 31
Singapore Computer Society

32. Ready?
32

33. Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012 33

34. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012 34

35. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
35

36. Cloud Computing in Thailand
36

37. Cloud Providers in Thailand
IaaS
– True IDC, Datapro, Cloud Cration
– Anise Asia
– TOT, CAT
E-Government Cloud
SaaS
– OokBee, iLertU
– Very few local solutions
37

38. Thai Government Cloud
Operate by Electronic Government Agency
(EGA)
Announced in May 2012
38

39. CSA (Thailand Chapter)
39

40. Cloud Thailand
Local Training
Cloud Cloud
Cloud Cloud
Thailand Outsourcing
Data Developers
Group Center
Center with ATPAC
40

41. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
41

42. What are the Trust Issues?
Will my cloud provider be transparent about
governance and operational issues?
Will I be considered compliant?
Do I know where my data is?
Will a lack of standards drive unexpected
obsolescence?
Is my provider really better at security than me?
Are the hackers waiting for me in the cloud?
Will I get fired?
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
42

43. Key Problems of Tomorrow
Keeping pace with cloud changes
Globally incompatible legislation and policy
Non-standard Private & Public clouds
Lack of continuous Risk Management &
Compliance monitoring
Incomplete Identity Management implementations
Haphazard response to security incidents
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
43

44. Thailand Security Law
Thai Computer Crime Act came into force
on 18 July 2007
Offenses in the Act can be grouped into
two categories
– offenses committed against computer
systems or computer data
– offenses committed via a computer
44

45. Thai Computer Crime Act
the authorities have applied these
provisions to block thousands of websites
and to prosecute Internet users and ISPs.
October 2009, Thai stock prices plunged
for two successive days, following rumours
posted on the Internet > charged four
individuals
45

46. Data Policy and Security
Government will be more concern on policy and
regulation on data security.
Discussing in terms of regulation/standards.
Established a new government agency
– Electronic Transaction Development Agency
– Thai CERT
46

47. Cloud Opportunity in Thailand
Smartphone sold more than 1M units/qtr; Tablets
expect to be sold more than 2.5 M units in 2012
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
47

48. Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel
48

49. Time to Change!!
for The New Opportunities
49

50. Thank you
thanachart@imcstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute
50