Design thinking is a systematic approach to generating innovative ideas to solve social problems. It involves listening to understand people's needs, ideating potential solutions, and iterating through prototyping. This process reduces risk for social entrepreneurs and allows them to challenge assumptions, uncover new insights, and discover opportunities for significant improvement. Innovation requires innovating in not just products and services but also delivery models, partnerships and other aspects to solve entrenched social problems in sustainable ways.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
How Design Thinking will fix Design ThinkingBert Bräutigam
Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that see Design Thinking as unnecessary rather than essential to driving organizational change and innovation. Does Design Thinking have to be reinvented or even replaced?
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
Did you know that Design Thinking is one of the most advantageous processes in dealing with difficulties?
Particularly true for developers, who always lean on teamwork to solve problems, Design Thinking becomes more important as it helps boost team’s performance to the next level after all.
Join this Scrum Breakfast event now if you are finding a practical and effective problem–solving way!!
– Topic: Design thinking in solving problems
The basic concept of Design Thinking
How the entire Design Thinking process works
How Design Thinking helps in understanding problems from customer’s perspective
How Design Thinking helps in defining and brainstorming solutions
– Speaker: Mr. Nhung Ngo – Scrum Master at Axon Active Vietnam
– Time: 09:00 AM – 11:00 AM | Saturday, 27th July 2019
– Location: Trung Nguyen coffee, 264A Nam Ky Khoi Nghia Str., District 3, HCMC
Come and enjoy this Scrum breakfast event with us now! There are free light breakfast and drinks for everyone.
FIND MORE INFORMATION HERE http://bit.ly/2FTc6XA
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
How Design Thinking will fix Design ThinkingBert Bräutigam
Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that see Design Thinking as unnecessary rather than essential to driving organizational change and innovation. Does Design Thinking have to be reinvented or even replaced?
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
Did you know that Design Thinking is one of the most advantageous processes in dealing with difficulties?
Particularly true for developers, who always lean on teamwork to solve problems, Design Thinking becomes more important as it helps boost team’s performance to the next level after all.
Join this Scrum Breakfast event now if you are finding a practical and effective problem–solving way!!
– Topic: Design thinking in solving problems
The basic concept of Design Thinking
How the entire Design Thinking process works
How Design Thinking helps in understanding problems from customer’s perspective
How Design Thinking helps in defining and brainstorming solutions
– Speaker: Mr. Nhung Ngo – Scrum Master at Axon Active Vietnam
– Time: 09:00 AM – 11:00 AM | Saturday, 27th July 2019
– Location: Trung Nguyen coffee, 264A Nam Ky Khoi Nghia Str., District 3, HCMC
Come and enjoy this Scrum breakfast event with us now! There are free light breakfast and drinks for everyone.
FIND MORE INFORMATION HERE http://bit.ly/2FTc6XA
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
Innovation is about process and relationships comprehensively and equitably focused on understanding the problems and issues of stakeholders…
…then designing solutions and testing them, with an eye on learning and adaption,
…and, once sufficiently tested, implementing and evaluating the solution before scaling it up
-Seta
In today's knowledge worker environment, the need to share and leverage knowledge and insight is critical to success. Here I discuss creative innovation and key elements for success.
Sparking Creativity And Fostering Innovation Biz Library WebinarBizLibrary
We know innovation is important. In this new webinar, you\'ll learn about the critical elements to an "innovation ecosystem" that - if present and nurtured - will enable your organization to encourage the creativity of your employees and foster a culture where innovative ideas turn into profitable solutions.
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Design thinking for social innovation
1. Suzi Sosa
Design Thinking for Social Innovation Associate Director
RGK Center
A Systematic Approach to The University of Texas at Austin
Generating Ideas with Impact suzi.sosa@austin.utexas.edu
www.dellchallenge.org
4. Early Crossovers
Mission Money
Pub/Private
Partnerships
Government
CSR
NGO Business
Cooperatives
CBO
NGO w Earned
Income
5. Disappointing Results
Failures:
NGOs -> Few mission-based solutions able to scale
Business -> Few business CSR programs with meaningful impact
All -> Lack of dynamic social innovation
Consequences:
• Social problems fundamentally unsolved
• Disenchantment with “pure” business, “pure” NGO, and “pure”
government
6. A Spectrum Emerges
For Profit Non-Profit
Business NGO
Traditional Traditional
with Social Hybrid with Earned
Business NGO
Impact Income
Financial Sustainability
Social Impact
7. Best of Both Worlds
Mission Money
• social commitment • focused objective
• distributive (selfless) • operational efficiency
nature
• access to capital
• inspire others
• easier to scale
• collaborative
• more innovation/risk-
• inclusive taking
• leverage the
market/consumers
8. Social Entrepreneurship
1. Innovative idea = significant social
impacts
2. Financially sustainable business model
(& efficient use of resources)
3. Replicable & scalable
22. What is Innovation?
Innovation Value
“Innovation is the specific instrument of entrepreneurship. It is the act
that endows resources with a new capacity to create wealth.”
- Peter Drucker
Private Sector : Value = Money
Social Sector : Value = Social Impact
23. Innovation & Value
An innovation creates a significant increase in the marginal delivery of value
with regard to a persistent social problem
New
New
Impact
Impact
Social Impact Current Current
Impact Impact
Improvement Innovation
30. The Design Process
Inspiration Ideation Iteration Implementation
LISTENING ANALYZING PROTOTYPING
DREAMING THINKING EXPERIMENTING
create make
INNOVATION!
choices choices
idea generation synthesis
31. Key Traits of the Approach
• Deploys both right-brain and left-brain strategies
• Iterative, experimental
• Interactive, collaborative
• Interdisciplinary
• Challenges assumptions by suspending beliefs.
• Observes the problem with a beginner’s mindset.
• Assumes nothing.
32. Find the Core of the Problem
It’s not just to find answers but to make sure that you are asking
the right questions.
37. Two Key Questions:
Who is the person you are trying to serve?
What is the problem you are trying to solve?
Start with the person (that will lead you to the problem)
39. Listening: Who Are They Anyway?
The most meaningful social innovations come from deep and precise
understanding of the circumstances and needs of the client.
Two Types of Listening
1 : Direct Source (external)
2 : Empathy-based (internal)
40. Listening Techniques
Individual interviews (5 why’s, think aloud, show me)
Group interviews
In context immersion (work alongside, home-stay, re-creation)
Self-documentation (photos, videos, drawings)
Community-driven discovery (engage community in research)
Expert interviews
IDEO
Method Cards
72. Why is design thinking important
for social entrepreneurship?
73. Reduces Risk
• Unlike traditional businesses, social enterprises often cannot “afford”
to push a partially-developed product or service and wait for market
feedback
• costs may be too high
• potential negative social
impacts may be too large
Design thinking improves the quality of a product or
service from the start.
74. A Fresh Look
Social problems are extremely complex and many of them are
affiliated with a lot of “baggage” about how they ought to be
solved.
Design thinking allows entrepreneur to shed much (or all) of that
baggage, leading to an innovation.
75.
76. Innovate Everything
Social problems are extremely entrenched and require new,
innovative methods to solve them in financially sustainable ways.
Require innovation not just in the product or service but also often in
the delivery, financial model, partnerships, etc.
77.
78. Doing the Impossible
Designers have a lot of places to hide
behind, a lot of excuses.
“The client made me do this.” “The
city made me do this.”
I don’t believe that anymore.
“In the end, you have to rise
above them. You have to say
you solved all that.”
Frank Gehry | Architect
WALT DISNEY CONCERT HALL | LOS ANGELES
79. Summary: the Path to Innovation
Innovation Comes From:
• challenging or abandoning previously held assumptions;
• uncovering hidden truths;
• discovering opportunities for significant improvement;
• vigorous disassembly followed by methodical reassembly incorporating
new information;
• an iterative, ongoing process that takes nothing for granted and
is obsessive in its pursuit of perfection.
80. Suzi Sosa
Design Thinking for Social Innovation Associate Director
RGK Center
A Systematic Approach to The University of Texas at Austin
Generating Ideas with Impact suzi.sosa@austin.utexas.edu
www.dellchallenge.org