The case study presents a manufacturing company that provides important employment in a small town but also pollutes the local river with a by-product of its manufacturing process. While not currently illegal, some residents near the river have reported illnesses. The company faces an ethical dilemma between its responsibilities as a corporate citizen and employer versus the health impacts of its pollution. It has options to continue operations unchanged, work to reduce pollution to protect public health, or find alternative processes to eliminate the harmful by-product entirely. As a responsible community partner, the ethical decision is to prioritize the health of local residents over profits and eliminate the source of the pollution.

1. GE8076 Professional Ethics in
Engineering

2. Introduction
Profession:
- Profession is a disciplined group of
individuals who adhere to ethical standards.
- Special knowledge and skill
- A type of job that requires special
training and that brings a fairly high status.

3. Contd…
Professional:
Relates to any work that a person does for
an occupation, especially work which requires a
special skill or training.
Engineering:
The branch of science and technology
concerned with the design, building and use of
engines, machines and structures.

4. Contd..
Engineering Ethics:
Engineering ethics is the study of moral
values, issues and decisions involved in
engineering practice.

5. Why study Engineering Ethics?
• Engineering ethics should be studied because it
is important, both in contributing to safe and
useful technological products to the society.
• The aim is to increase one’s ability to deal
effectively with more complexity in
engineering.
• The study of Engineering ethics strengthens
one’s ability to reason clearly and carefully
about moral questions.

6. Contd…
Ethics:
 The science of ideal human character or
the science of moral duty.
 Derived from the greek word “ethos”,
which means study of good and bad
character.
 Determine the values in human conduct.

7. Contd…
• Ethics refers to the most important values and
beliefs of an individual and/or a society.
• These beliefs helps to shape the character of
the people in the society and teach the people
what is good and bad.
• In ethics, the focus is to study and apply the
principles and practices universally.

8. Contd…
Some of the universally accepted ethical
principles are
Honesty
Integrity
Fulfilling commitments
Open minded
Willing to admit mistakes
Both caring and compassionate (kindly)

9. Contd…
Having respect for human dignity (Self-
respect)
Being accountable (responsible, answerable)
for one’s decision and their consequences

10. Contd…
Morals:
 The word moral is defined as concerned with the
principles of right and wrong behavior and a lesson can be
derived from a story or experience
 We can learn from our past experience
Morals are the welfare principles enunciated
(pronounced, said, voiced) by the wise people, based on
their experience and wisdom.

11. Contd…
• Morals were modified, edited or changed or
evolved to suit the geography of the region,
rulers and in accordance with development of
knowledge in science and technology and with
time.
• Morality is concerned with principles and
practices of morals such as
 What ought or ought not to be done in a
given situation?

12. Contd…
 What is right or wrong about the handling of a
situation?
 What is good or bad about the people, policies
and ideals (principles or standards) involved?
Examples: Honesty, respect for others, loyalty,
responsibility for personal actions, generosity and
kindness are all examples of moral values. They
are defined as the ideals and principles that guide
how people act.

13. Contd…
Morality:
Morality is understanding the distinction
between rights and wrong and living according
to that understanding.
Ethics
Ethics is the philosophy of how that morality
guides individual and group behavior

14. Difference between Moral and Ethics
MORAL:
• Refers only to personal behaviour.
• Refers to any aspect of human action.
• Social conventions about right or wrong conduct.
ETHICS:
• Involves defining, analyzing, evaluating and
resolving moral problems and developing moral
criteria to guide human behaviour.
• Critical reflection on what one does and why one
does it.
• Refers only to professional behaviour.

15. Contd…
Values:
 Value is defined as a principle that promotes
well-being or prevents harm.(Diamond Stone)
 Values are our guideline for our success
 Values are derived from life, environment,
from self, society and culture.
Humans have the unique ability to define their
identity, choose their values and establish their
beliefs

16. Contd…
• “Values are the scales we use to weigh our
choices for our actions, whether to move
towards or away from something.”
• A person’s beliefs, values and identity are
usually acquired unconsciously based on his
personal experience or observations of others’
experiences as to what produces desirable or
undesirable results in the environment.
• Example: compare baby’s learning with
human adults.

17. Types of Values
The five core human values are:
(1) Right conduct,
(2) Peace,
(3) Truth,
(4) Love, and
(5) Nonviolence.
Values related to RIGHT CONDUCT are:
(a) SELF-HELP SKILLS: Care of possessions, diet,
hygiene, modesty, posture, self reliance, and tidy
appearance

18. Contd…
• (b) SOCIAL SKILLS: Good behaviour, good
manners, good relationships, helpfulness, No
wastage, and good environment.
• (c) ETHICAL SKILLS: Code of conduct,
courage, dependability, duty, efficiency,
ingenuity, initiative, perseverance, punctuality,
resourcefulness, respect for all, and
responsibility

19. Contd…
• Values related to PEACE are: Attention,
calmness, concentration, contentment, dignity,
discipline, equality, equanimity, faithfulness,
focus, gratitude, happiness, harmony, humility,
inner silence, optimism, patience, reflection,
satisfaction, self-acceptance, self-confidence,
self-control, self-discipline, self-esteem, self-
respect, sense control, tolerance, and
understanding

20. Contd…
• Values related to TRUTH are: Accuracy,
curiosity, discernment, fairness, fearlessness,
honesty, integrity (unity of thought, word, and
deed), intuition, justice, optimism, purity, quest
for knowledge, reason, self-analysis, sincerity,
sprit of enquiry, synthesis, trust, truthfulness
and determination.

21. Contd…
• Values related to LOVE are: Acceptance,
affection, care, compassion, consideration,
dedication, devotion, empathy, forbearance,
forgiveness, friendship, generosity, gentleness,
humanness, interdependence, kindness,
patience, patriotism, reverence, sacrifice,
selflessness, service, sharing, sympathy,
thoughtfulness, tolerance and trust

22. Contd…
• Values related to NON-VIOLENCE are:
(a) PSYCHOLOGICAL: Benevolence (kindness),
compassion, concern for others, consideration,
forbearance (patience), forgiveness, manners,
happiness, loyalty, morality, and universal love
(b) SOCIAL: Appreciation of other cultures and
religions, brotherhood, care of environment,
citizenship, equality, harmlessness, national
awareness, perseverance, respect for property, and
social justice.

23. Evolution of Human Values
• The human values evolve because of the following factors:
1. The impact of norms of the society on the fulfilment of the
individual’s needs or desires.
2. Developed or modified by one’s own awareness, choice, and
judgment in fulfilling the needs.
3. By the teachings and practice of Preceptors (Gurus) or Saviors or
religious leaders.
4. Fostered or modified by social leaders, rulers of kingdom, and by
law (government).

24. Case study
• A manufacturing company provides jobs for many people in a small town
where employment is not easy to find. The company has stayed in the
town even though it could find cheaper workers elsewhere, because
workers are loyal to the company due to the jobs it provides. Over the
years, the company has developed a reputation in the town for taking care
of its employees and being a responsible corporate citizen.
• The manufacturing process used by the company produces a by-product
that for years has flown into the town river. The by-product has been
considered harmless but some people who live near the river have
reported illnesses. The by-product does not currently violate any anti-
pollution laws.
Questions
• What are the issues of integrity, ethics and law posed in the case study?
What options does the company have, and what should it do and why?