This document discusses the role of ethics, values, and morality in business management. It defines ethics as rules that define right and wrong conduct, values as the importance placed on actions, and morality as differentiating proper from improper intentions and decisions. It states that ethical people choose right even when difficult and that ethics are moral values in action. It lists seven principles of admirable business ethics including trust, open-mindedness, meeting obligations, and respect. It discusses myths around business ethics and emphasizes that ethics are not just opinions but have objective standards.