More Related Content Similar to Building a Solid Social Media Strategy Similar to Building a Solid Social Media Strategy (20) Building a Solid Social Media Strategy1. Building a Solid Social
Media Strategy ͻ Caroline Devereaux,
AIABaltimore
ͻ Katie Hitt, Assoc. AIA,
AIA Dallas
ͻ Sybil Walker Barnes,
AIA National
4. Clear goals and objectives can help your
chapter avoid
• Wasted time
• Wasted effort
• Social media fatigue
• Missed opportunities
5. How do we decide
what channels to use, or
what people to engage, and
what conversations to join?
11. What tone do these channels convey?
Who is your intended target audience?
Do these channels reach your targeted
audience?
12. More important,
Where do these channels fall short?
Are there people you should be
targeting but aren’t?
13. Who are you trying
to reach?
Social Technographics Ladder,TM
Forrester Research Group, 2009
14. Asking questions
• Reminds you who you are and
who you want to be
• Shows how social media can
complement your overall mission
17. Free Listening Tools Paid Listening Tools
Google Alerts Radian6
Pipes ScoutLabs (Lithium)
Social Mention Sprout Social
Twilert uberVU
Hootsuite Hootsuite
18. You’ll discover
•Better understanding of your
chapter’s online presence
•Online communities to join
•Targeted members to engage
•Values you should promote
•Attitudes you should change
20. Do you want to
•Build better relationships?
•Raise awareness?
•Increase website traffic?
•Increase membership?
25. “Instill trust in the brand and highlight
that the people behind the brand are
parents too.”
32. What can be measured?
Blog posts Links
Reader comments Inbound traffic
Twitter mentions Clickthroughs
Twitter followers Video views
Retweets App downloads
Facebook friends Search results
Facebook likes RSS subscriptions
37. Question 3:
Who will be responsible for
reaching your goals?
38. Social media will never be a real part
of your organization until it’s
included in job descriptions and
expectations.
47. Questions for the presenters?
Caroline Devereaux
cdevereaux@aiabalt.com | 410.625.2585
Katie Hitt, Assoc. AIA
khitt@aiadallas.org | 214.880.1506
Sybil Walker Barnes
sbarnes@aia.org | 202.626.7331
Editor's Notes Will add info about tools changing, not your social media message. Stay ahead of the curve.