The document discusses strategies for strengthening and leveraging networks to expand one's audience. It outlines that we are in the attention economy and defines network basics like nodes, periphery, core, and hubs. It then discusses the role of network weavers in connecting people strategically. Finally, it provides three strategies to reach from the core to the periphery: 1) Ensure value earns attention through quality shareable content, 2) Focus on creating shareable content others can use, and 3) Design social engagement into programs, events, and curricula through hashtags, QR codes, and location-based services.