LinkedIn & Your Personal Brand Presentation - July 25th 2012 - Held at Jewish Family Services in Greensboro, NC - Presenter: Mitch Miles & The 26.2 Group

1. “Your Personal Brand and
LinkedIn”
July 25th 2012

2. “Your Personal Brand
and LinkedIn”

3. Mitch Miles
Social Media Training
The 26.2 Group

4. Our Roadmap
 Develop Your Personal Brand & Profile (Today)
 Personal Branding
 What Is LinkedIn
 Why LinkedIn
 Professional Profile
 Manage Your Professional Brand & Profile (8/1/12)
 LinkedIn Applications, Tools
 Connect Your Professional Brand & Profile (8/8/12)
 Job/Career Best Practices

5. Wednesday, July 25th 2012:
Develop Your Personal Brand & Profile
LinkedIn Overview
Create Your Professional Profile
Professional Headline
Establish Your Unique LinkedIn URL
Professional Headshot Photo
Summary Statement
Skills & Expertise

6. Wednesday, August 1st 2012:
Manage Your Professional Brand & Profile
Leveraging Connections, Colleagues, and Classmates
Importing Your Address Book
Advanced People Search
Understanding Company and Groups Sections
Professional Recommendations
LinkedIn Answers

7. Wednesday, August 8th 2012:
Connect Your Professional Brand & Profile
Job Search Best Practices
Navigating the Learning Center
Career Applications: Resume Builder, JobFinder
LinkedIn Today
Engaging HR, Recruiters, and Staffing Organizations
Use the JobInsider Toolbar
*Professional Photo Day – Professional Dress

8. WHAT IS

9. LinkedIn is the world’s largest professional network with over 170
million members and growing rapidly.
Provides Connections = Re-connect
Powers Your Career = Re-position
Produces Answers = Re-search

10. #1
Social Networking Site
for Business
Professionals.

11. WHY

12. 170+ Million Members
in
200+ Countries

14. A NEW MEMBER JOINS
LINKEDIN EVERY SECOND.

15. Over 2 MILLION COMPANY

16. Top Priorities
1. Importance of Your Personal Brand
2. Complete Your Personal Profile
3. Grow Your Personal Network
4. Join Industry/Alumni/Professional Groups
5. ASK and ANSWER QUESTIONS
6. Seek Introductions
7. Gather Recommendations

18. Top Priorities
1. Importance of Your Personal Brand
2. Complete Your Personal Profile
3. Grow Your Personal Network
4. Join Industry/Alumni/Professional Groups
5. ASK and ANSWER QUESTIONS
6. Seek Introductions
7. Gather Recommendations

20. Personal Brand Defined …
… stimulates a meaningful emotional response
in another person or audience about the
qualities or values for which that person stands.
• What are the emotions he or she evokes?
• What are the values and qualities that come to
mind when you think of that person?

21. “The single most important step in building
an effective Personal Brand is accepting that
what you think of yourself is nearly irrelevant:
Branding is all about what others think.”
22 Immutable Laws of Branding
Al and Laura Ries

22. “reserving a word or phrase in the mind of another.”
Steps to determine your Personal Brand
1.Identify the emotion you want to evoke in your audience.
2.Identify the word or phrase that reflects that emotion you want
others to associate with you.
3.You must consistently engage in intentional behavior that
promotes and reinforces the word or phrase you have chosen.
22 Immutable Laws of Branding
Al and Laura Ries

23. my ONE word/phrase
is
“ENCOURAGE, TO ENCOURAGE”
•Am I Encouraging?
•Would this Encourage or Discourage?
•Do I bring a smile or a frown when I am around others?
•Praising or Putting Down?
•Is my tone Kind or Mean?

26. “People HIRE, work
with others they …
Like
Trust
have a connection/bond with

27. If People hire and work with people
they like, trust and connect with, keep in
mind the following when making an
impression on LinkedIn …

28. “You don’t get a second chance
to make a first impression“

29. Past = 1st Impression
Today = 2nd Impression

30. Today = 1st Impression

31. are
NOT what You Say…
it’s what
SAY !

32. Search Engine
Google Alerts

33. Example: Google Alert

37. HOW DOES
WORK

38. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.

39. 100% Profile
1. Professional Profile Photo
2. Profile Summary with Specialties
3. Obtain at least 3 Recommendations
4. Education History
5. Current Employment Position
6. 2 Past Employment Positions

40. Professional LinkedIn Headline
I help X do Y so that Z.

41. **Attend all three sessions and receive the
following bonuses:
•Free Professional Headshot: Suitable for LinkedIn
and other online platforms.
• August 8th 2012 is Professional Headshot Day

42. Keep your sleeves on …
No full body shots …
Show your entire face …

44. No Avatars
No Sunglasses
Always Smile!

46. Please NO

48. 2 Keys 4 LinkedIn Success
1.Keywords
2.List

51. Who’s on YOUR list?

52. Building YOUR LinkedIn Network
• Upload Contacts from your email
provider.
• Connect with (new/old) colleagues and
classmates.

53. ”

54. “LIVE”

55. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
mitchmiles - Twitter
www.gothe262.com - Web
LinkedIn.com/in/mitchmiles - LinkedIn
mitch@gothe262.com - Web