This document provides tips for students on using social media effectively. It recommends researching people on Google and social media to learn about their interests and find common ground before contacting them. Students should establish an online presence by regularly posting and engaging with others on platforms like Twitter, Facebook, and LinkedIn. The goal is to position oneself as a leader and build connections over time so that potential partners or employers will find a positive online reputation when searching.

1. Social Media for Students
February 17, 2012
Mary Ward Catholic Secondary School

2. Social Media is a tool.

6. Different projects / Different preferences.
Slightly different tools.

10. Like a telephone, social media is a two-way
communication tool.
Before making a phone call, you know:
• Who you need to speak to
• Phone #
• How to speak to them, based on relationship
• What to ask them to do
• What you have to offer them (reciprocity)
• Next steps

11. You can predict the outcome of a phone
conversation based on your previous
experiences:
With that person, or with similar people.
Use your tools to listen (learn, research, find).
More accurately predict positive outcomes.

12. Google search everything!
Find people: Google search their name &
“Twitter”
“LinkedIn”
Job title
City
Learn about their professional organizations,
journalists and policymakers they talk to;
Family, hobbies, friends

13. Look at their history, form opinions & predict:
• What they will want to talk about
• Which tool they like the most & how they use
them > personal, professional or both?
• Who they like, admire and spend time with
• How they CAN help you
• What they might be willing to accept from you
(as payment)

14. START TODAY
So that when you NEED them NOW,
you already know them,
and they already know you.

15. Observe the people you want to meet,
and earn reciprocity over time:
• Follow them on Twitter
• G+ them
• Connect with them on LinkedIn
• Follow their company on LinkedIn
• Subscribe to their Facebook feed
• Like their Facebook page

16. Sparkle note:
TWITTER IS IMPORTANT
Follow up to 2,000 people, organizations,
brands, policymakers and journalists
who are doing what YOU WANT TO DO.
Follow the good AND the bad.
Form opinions, have meaningful and
entertaining conversations, get involved.

19. Klout will help you indentify influencers.

20. Remember others are listening to you.

21. They are forming opinions on you based on
what they see when they Google you.
The more tweets, blog posts, FB updates, etc.,
they can find in your history,
the more the more firmly
you form their opinions of you.

22. Consider yourself a PR agency,
and YOU are your client.
EVERYTHING you publish becomes your reputation:
• Not offensive or negative
• Focus on positive:
conversations, hobbies, volunteering, activities, b
rand interactions, charities, faith, relationships
• Ask them questions & offer feedback
• Be helpful. Volunteer. Get involved. Offer help.
• You CAN ask for help, and people will help

23. Publish your content & conversations that
position you as a leader
on all the most popular platforms
For MORE search engine optimization (SEO)
• Twitter
• Facebook
• LinkedIn
• Meetup
• Blog comments

24. In a month, or a year, or 10 years…
When a potential business
partner, investor, employer or employee
searches for you on
Google
What will they see?

25. Take it offline.
Make sure EVERYONE knows YOU ARE SOCIAL!
Use a QR code on your resume.
Share your Twitter @name on your resume.
Post your resume online & share the link
to your followers on Twitter.
Invite potential employers to “friend” you on
Facebook.

26. Take it offline.
Make sure EVERYONE knows YOU ARE SOCIAL!
Use a QR code on your resume.
Share your Twitter @name on your resume.
Post your resume online & share the link
to your followers on Twitter.
Invite potential employers to “friend” you on
Facebook.

27. Thank you.
Social Media Concierge for Special Events
Debbie Horovitch
@Debbie_h2o
@Sparkle_Agency
debbie@theSparkleAgency.com
http://theSparkleAgency.com