Hubshout email 3 15
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Email is an effective traffic driver that can bring people into a business and nurture customers or prospects over time. While email marketing has a proven ROI, some common mistakes include frequently changing email service providers, overcomplicating email templates, and failing to integrate email with other marketing channels. Companies like HubShout provide do-it-yourself email platforms and done-for-you services to help businesses leverage email marketing.
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Introduction to Email Marketing
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
Email Marketing.pdf
Email marketing is a form of digital marketing that involves sending promotional messages or commercial content to a group of people or individuals via email. The purpose of email marketing is to build customer loyalty, increase brand awareness, generate leads, and drive sales.
Email marketing campaigns can be designed to reach different audiences at different stages of the sales funnel, including newsletters, promotional emails, product launch announcements, and abandoned cart reminders. The content of an email marketing campaign can range from text-based messages to multimedia-rich content, such as videos, images, and infographics. To know more about e-mail marketing, please do visit: https://digicare.agency/2023/03/06/email-marketing
Tri Valley E Mailand Social
- The document provides an overview of email marketing and social media best practices for small businesses, focusing on how to build quality email lists, create effective email content, and integrate email with other online marketing channels like social media.
- It discusses common misconceptions about marketing and recommends lower-cost digital marketing tactics that small businesses can use like email, websites/blogs, paid search, direct mail, and social networking.
- The document concludes by outlining 10 steps small businesses can take to get started with email marketing using the VerticalResponse platform.
Transform Your Website Into An Inbound Marketing Machine
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Tips For An Effective Marketing Campaign For Any Business
This document provides tips for an effective email marketing campaign, including testing subject lines, maintaining a consistent brand design, limiting messages to one per week, using minimal graphics to avoid spam filters, incorporating brand elements, avoiding spammy messages, using feedback to improve, and continuing to innovate email marketing strategies.
RPC-EmailMarketingOverview
The document provides guidance on best practices for email marketing. It discusses how to build an email list through opt-ins, the importance of a welcome email, writing effective subject lines, designing emails for the inbox, common mistakes to avoid, and tips for deliverability and permission-based marketing. It also lists several email service providers and considerations for choosing one.
Intuit - Online Marketing with Anita Campbell
The document provides guidance on effective online marketing strategies during an economic downturn. It recommends (1) investing more in marketing, especially cost-effective online options like websites, blogs, email marketing, and social media; (2) focusing initial efforts on retaining existing customers through cross-selling, upselling, and customer communities; and (3) using targeted messaging to attract new customers by addressing their specific pains. Outsourcing non-core marketing functions can help maximize results while managing costs and time requirements.
BIA Marketing Seminar Ruth Milligan Email and Blogging
The document provides best practices and recommendations for email marketing and blogging. For email marketing, it recommends including a subscription center, forward to friend link, sender identity, contact options, compelling subject lines, navigation, and prioritizing important information. For blogging, it discusses common blog types and offers tips for developing a strategy including defining goals, choosing a platform, content planning, and maintaining consistent effort.
5 Steps to Prevent Popup Doomsday From Destroying Your Email Capture Rate
5 Steps to Prevent Popup Doomsday From Destroying Your Email Capture RateGabrielle Retcho, Digital Marketer
The document discusses how Google will penalize websites in January 2017 if they use pop-up forms that cover main content on mobile pages. It provides a 5-step plan to prevent this "Popup Doomsday": 1) Start planning now for the change, 2) Understand current reliance on popups, 3) Improve mobile user experience without popups, 4) Diversify methods of collecting emails, and 5) Continually monitor and optimize new strategies. The presentation aims to help websites transition away from intrusive popups and still grow their email lists.11 steps for better emailing results v5 - blog.digico.fr
The document provides an 11-step checklist for improving email marketing results through creative optimization. It discusses best practices for subject lines, sender names, logo placement, use of images and links, personalization, file size, and length of text. Following the recommendations can help emails stand out, build trust, clearly communicate the purpose and calls to action, and ultimately increase open and click-through rates. The checklist covers techniques for both business-to-business and business-to-consumer email marketing.
Similar to Hubshout email 3 15 (20)
Digital marketing - Introduction to email marketing
Digital marketing - Introduction to email marketing
Transform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing Machine
Tips For An Effective Marketing Campaign For Any Business
Tips For An Effective Marketing Campaign For Any Business
BIA Marketing Seminar Ruth Milligan Email and Blogging
BIA Marketing Seminar Ruth Milligan Email and Blogging
5 Steps to Prevent Popup Doomsday From Destroying Your Email Capture Rate
5 Steps to Prevent Popup Doomsday From Destroying Your Email Capture Rate
11 steps for better emailing results v5 - blog.digico.fr
11 steps for better emailing results v5 - blog.digico.fr
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Hubshout email 3 15
- 2. Traffic Drivers Email is one of many traffic drivers
- 3. Email As a Traffic Driver Lists – this is tricky but there are many creative ways to build lists without crossing the line. Build a targeted list that is relevant to your audience Templates Must have a good subject line that is relevant Well designed and written email (provide useful info)
- 4. More Than Driver Email brings people in the front door but more importantly: Email is the best at nurturing and reminding prospects or customers about your service 10-20% of Leads are being lost without nurture campaigns Email can be used to leverage all channels if you capture email addresses on your website
- 5. Easiest Sell Out There Use existing lists to Buy new products Generate comments / reviews on website Generate referrals Learn about new services Just keep people informed Proven ROI Almost guaranteed to generate new business House email lists have lowest CPA
- 6. Mistakes Bouncing from email service provider to email service provider Pick one (ours is good) and spend the time building campaigns Picking an overly complicated template and getting stuck on the content Go simple to start and get more complicated as you need it Not integrating email into the rest of marketing Reuse blog content, social media content Just not using email
- 7. How Can HubShout Help? DIY Platform Web to list Lead to list Templates Done For You Services Template creation (one time) Auto-responder sequence content (one time) Monthly newsletter service (ongoing)
- 8. Demo