Why are so many big brands spending weeks to create their marketing emails?
Learn how to perfect your email creation process and get emails out the door faster as we look at how to:
- Eliminate bottlenecks that hurt email ROI
- Enable teams to put emails together faster
- Use content integrations to instantly make emails more engaging
- Measure the speed and efficiency of your email creation process
Bridging the gap between Salesforce & BillingFusebill
How integrating Salesforce and your Billing System will Drive Revenue, Increase Efficiency, and Encourage Growth
The benefits of a two way integration between Salesforce and your billing system are felt far beyond the sales department.
From Finance, to Legal, to Operations, all the way up owners and CEOs, and even to your customers, this type of integration will bring positive, measurable change to your business and your bottom line.
Bei der Digital Konferenz The Future of AI & Big Data Analytics spricht Fabian Beringer, Co-Founder und Managing Director von e-bot7, über den Einsatz künstlicher Intelligenz im Kundenservice.
Fabian hat mehrere Unternehmen gegründet, ist auf der Forbes 30 unter 30 Liste, Vorstandsmitglied des deutschen KI-Bundesverbands und war in der Vergangenheit für Adobe & Universal Music tätig. Darüber hinaus ist er Mentor bei TechFounders, InsurtechHub und NEXT Logistics Accelerator NLA in Hamburg.
Using feature teams to deliver high business valueThoughtworks
A view into how most IT organisations structure their teams to deal with business demands and possible inefficiencies that emerge as a result. An alternate to the traditional project team composition is a way to deliver end to end features to the business, using what is known as feature teams.
Bridging the gap between Salesforce & BillingFusebill
How integrating Salesforce and your Billing System will Drive Revenue, Increase Efficiency, and Encourage Growth
The benefits of a two way integration between Salesforce and your billing system are felt far beyond the sales department.
From Finance, to Legal, to Operations, all the way up owners and CEOs, and even to your customers, this type of integration will bring positive, measurable change to your business and your bottom line.
Bei der Digital Konferenz The Future of AI & Big Data Analytics spricht Fabian Beringer, Co-Founder und Managing Director von e-bot7, über den Einsatz künstlicher Intelligenz im Kundenservice.
Fabian hat mehrere Unternehmen gegründet, ist auf der Forbes 30 unter 30 Liste, Vorstandsmitglied des deutschen KI-Bundesverbands und war in der Vergangenheit für Adobe & Universal Music tätig. Darüber hinaus ist er Mentor bei TechFounders, InsurtechHub und NEXT Logistics Accelerator NLA in Hamburg.
Using feature teams to deliver high business valueThoughtworks
A view into how most IT organisations structure their teams to deal with business demands and possible inefficiencies that emerge as a result. An alternate to the traditional project team composition is a way to deliver end to end features to the business, using what is known as feature teams.
DMC Team Collaboration Workshop - March 16, 2011DMC, Inc.
Learn More: http://www.dmcinfo.com/sharepoint
Ever feel like you are riding an elephant that refuses to change direction? This feeling is common for leaders who try to make change take hold in an organization.
In the best-selling book, Switch, the Heath brothers describe strategies to address situations where an organization's rider (logic) and elephant (emotion) are at odds in creating change.
Microsoft SharePoint is a great tool for getting your organization to adopt a more collaborative approach to achieving business goals.
With over 100,000,000 world-wide users, Microsoft SharePoint has emerged as the de facto collaboration, search, workflow, and dashboarding platform for business. SharePoint offers business a way to leverage the Microsoft technology they already own to drive their business to operate more efficiently and become more competitive through a multitude of capabilities.
The Eight Building Blocks of Quote-to-Cash TransformationApttus
Just what does it take to be successful in Quote-to-Cash business transformation? From vision, to strategy, to technology, to metrics, hear one organization’s journey to deliver a true 360-degree view of the customer. Join this session and learn the eight building blocks of Quote-to-Cash business transformation.
Intelligentia is a software development company with expertise in custom application development for a wide range of industries - from e-governance, knowledge management, Education, Travel and Agriculture. Our company’s proven professional expertise, cross-industry experience and technical capabilities in software engineering and application development will help determine the optimal technology solution for reducing costs, streamlining business processes and gaining business advantages.
The Evolution of the Economist Content Platform (presented by Mark Brincat, C...eZ Systems
The Economist has been going through a major transformation. By approaching our web experience in a componentized way, we defined how we could leverage our entire technology ecosystem to deliver products faster and improve the reader experience. This talk will focus on the approach, challenges and lessons learned through the evolution of the Economist Reader and Content Platform.
Exhaust into Fuel: Turning Data into a Strategic Business AssetSirius
In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.
View to learn:
• How AI is possible with IT modernization and Cloud
• Why enterprises are going data-centric
• Best Business Use Cases for AI
• AI’s biggest advantages and challenges
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Are you an affiliate using WordPress? Watch WordPress personality David Vogelpohl share great growth tips for promoting and optimizing affiliate offers using WordPress. Don't miss this session!
Software Measurement: Lecture 3. Metrics in OrganizationProgrameter
Materials of the lecture on metrics and measures held by Programeter CEO Mark Kofman during the Software Economics course at Tartu University: courses.cs.ut.ee/2010/se
How to run an outbound email campaigns with $0 investmentVenkat Ramakrishnan
I started doing outbound email campaigns recently and realised that its an ocean in itself . I have put together my learnings for the benefit of some one starting newly.
The presentation covers the following:
1. How to create a target list?
2. What content to send in an email?
3. How to handle a campaign
4. Further reading material to learn more
The presentation details the tools required to run a with $0 investment. The presentation also provides details on tools which will improve efficiency and can be used when your campaign starts to scale.
Employee engagement is a top priority for today’s leaders. In this slide deck, discover how Workday enables you to design and deploy customized, branded notifications both in the Workday system and through email to elevate your enterprise communications at scale.
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
Feature Prioritization Techniques for an Agile PMs by Microsoft PMProduct School
Main takeaways:
-PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's.
-PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes
-PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques
DMC Team Collaboration Workshop - March 16, 2011DMC, Inc.
Learn More: http://www.dmcinfo.com/sharepoint
Ever feel like you are riding an elephant that refuses to change direction? This feeling is common for leaders who try to make change take hold in an organization.
In the best-selling book, Switch, the Heath brothers describe strategies to address situations where an organization's rider (logic) and elephant (emotion) are at odds in creating change.
Microsoft SharePoint is a great tool for getting your organization to adopt a more collaborative approach to achieving business goals.
With over 100,000,000 world-wide users, Microsoft SharePoint has emerged as the de facto collaboration, search, workflow, and dashboarding platform for business. SharePoint offers business a way to leverage the Microsoft technology they already own to drive their business to operate more efficiently and become more competitive through a multitude of capabilities.
The Eight Building Blocks of Quote-to-Cash TransformationApttus
Just what does it take to be successful in Quote-to-Cash business transformation? From vision, to strategy, to technology, to metrics, hear one organization’s journey to deliver a true 360-degree view of the customer. Join this session and learn the eight building blocks of Quote-to-Cash business transformation.
Intelligentia is a software development company with expertise in custom application development for a wide range of industries - from e-governance, knowledge management, Education, Travel and Agriculture. Our company’s proven professional expertise, cross-industry experience and technical capabilities in software engineering and application development will help determine the optimal technology solution for reducing costs, streamlining business processes and gaining business advantages.
The Evolution of the Economist Content Platform (presented by Mark Brincat, C...eZ Systems
The Economist has been going through a major transformation. By approaching our web experience in a componentized way, we defined how we could leverage our entire technology ecosystem to deliver products faster and improve the reader experience. This talk will focus on the approach, challenges and lessons learned through the evolution of the Economist Reader and Content Platform.
Exhaust into Fuel: Turning Data into a Strategic Business AssetSirius
In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.
View to learn:
• How AI is possible with IT modernization and Cloud
• Why enterprises are going data-centric
• Best Business Use Cases for AI
• AI’s biggest advantages and challenges
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Are you an affiliate using WordPress? Watch WordPress personality David Vogelpohl share great growth tips for promoting and optimizing affiliate offers using WordPress. Don't miss this session!
Software Measurement: Lecture 3. Metrics in OrganizationProgrameter
Materials of the lecture on metrics and measures held by Programeter CEO Mark Kofman during the Software Economics course at Tartu University: courses.cs.ut.ee/2010/se
How to run an outbound email campaigns with $0 investmentVenkat Ramakrishnan
I started doing outbound email campaigns recently and realised that its an ocean in itself . I have put together my learnings for the benefit of some one starting newly.
The presentation covers the following:
1. How to create a target list?
2. What content to send in an email?
3. How to handle a campaign
4. Further reading material to learn more
The presentation details the tools required to run a with $0 investment. The presentation also provides details on tools which will improve efficiency and can be used when your campaign starts to scale.
Employee engagement is a top priority for today’s leaders. In this slide deck, discover how Workday enables you to design and deploy customized, branded notifications both in the Workday system and through email to elevate your enterprise communications at scale.
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
Feature Prioritization Techniques for an Agile PMs by Microsoft PMProduct School
Main takeaways:
-PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's.
-PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes
-PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques
The product development cycle for startups - everything from coming up with an idea,to validating it, building it, launching it, and measuring how well the thing you built performed against your hypothesis!
Growth Driven CRM: How To Prevent CRM Implementation FailuresJanBogaert8
Roughly 50% of CRM implementations fail. Why? Project-based implementations. In this webinar, Matt Bolian of RevPartners digs into a methodology called Growth-Driven CRM, a method that considers the CRM as a product your team should love.
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle leverages Siebel Email Marketing to manage, send and track email communications.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
6. They have to maintain strict standards
✔
Legal Brand Technical
7. Version 2
Version 1
Which leads to complicated,
manual email creation processes
Distribution
Analytics
Approvals
Commenting &
Edits
Strategy
Creative Brief
Determine
Audience
Changes required
QA
ADA Compliance
Rendering Rules
Stretched Images
Regulatory
Compliance
Broken Links
Content Controls
ex: char limits
Brand Guidelines
Overhead
Template
Updates
Support Team
Training
Permissioning
ISP Rendering
Changes
Governance
(GDRP)
Insights
Build
Clean Code
Tracking
Parameters
Mobile
Optimized
Crop/design
Images
External Content
QA Elements >>
Failed QA
8. They also face major operational headwinds
Source: “The Biggest Email Marketing Challenges of 2018” ~ Litmus
Poor cross-department coordination
Understaffed programs
Inadequate
tech
9. 8 -10+ hours
Actual work time to create one email
15 days
To request, create and deploy one email
Which explains why it takes so long to
get emails out the door
11. Marketers focused on getting emails built and
approved aren’t focused on...
✓ Content strategy
✓ Time to market
✓ Deliverability
✓ A/B testing
✓ Program optimization
✓ Audience insights
12. How can big brands speed up
their email processes?
14. Identify where you need to improve
and make a plan for how you’ll do it
What is our process?
Understand current state
What are we creating?
Review emails being sent today
Who is involved with email?
Interview relevant teams, people, partners
What are our needs?
Determine shared vs. unique needs
Audit Define
What is required?
Regulatory | Brand | Content | Technology
Operationalize
Process
improvement
plan
Business impact
ROI
15. Current state | 1+ week(s)
Sample plan (envision it!)
Desired state | 1 day
Build
Create emails without code within brand
guidelines, enforce QA, rendering
Marketers
Deploy email via ESP
Review & Approve
Marketers
Core, Non-core, Partners, 3rd party
3rd Party
Design &
code email
In House
Design &
code email
Marketers
(Non-core, Partners, 3rd party)
Submit brief to Core
Marketers (Core)
Submit brief to Traffic
Traffic
Controls flow of work to agencies
Core
Review & approve email
3rd Party
Tests email by hand
3rd Party
Deploy email via ESP
Process
Audit Define
Needs
* Improve turnaround by x
* Reduce manual work by x
* Distributed sending
Requirements
* How desired state
becomes reality
Output
16. $100k
salary expense savings
1 FTE moved to distributed
program (no additional hire req’d.)
Sample business case (prove it!)
$60k
3rd party spend
$130k
105 salary hours saved/mo.
Less time spent on:
- Email creation
- Training
- Template maintenance
$120k
6% lift in email revenue
Conversion/revenue lift from:
- Smarter A/B tests
- Mobile optimized design
- More engaging content
- Faster time-to-market
Define
~$410k/yr
potential ROI benefit
17. Be pragmatic when operationalizing
Align Initial rollout
Key groups
Requirements
Timelines
KPIs
Documentation
Training
Surveys
Monitor KPIs
Compound winning methods
Expand to other groups
Scale
21. Why embrace modular?
Flexibility
Easily A/B test
Agility
Rapid execution
Efficiency
Spend time on higher value work
Future-proof
Add modules to meet new needs
22. Automate content when it makes sense
What could you be integrating into modules with APIs?
Content
Real-time
Social
1:1 personalization
Events 1st party data
Image DAMs
Product
When you come to Brazil,
you’ll get more out of a
vacation than you’ve ever
dreamed of.
This week on Instagram
23. Build modules to be mobile first
Burned to live text
Optimized stacking
Shorter image
Desktop / traditional responsive Mobile-optimized responsive
Determining your responsive approach upfront saves hours of frustration later
24. Hardcode tracking parameters at the module level
Eliminate error-prone tasks and better understand email performance
utm_content=cta-button
URL source medium campaign content Tracking Link
https://webinar.com mkto email wb-speed cta-button https://webinar.com?utm_source=mkto&utm_medium=email&utm_campaign=ws-speed&utm_content=cta-button
Google Sheets (more common than you think)
Hardcoded parameter value is
auto-appended to tracking link
26. Build with QA in mind
Approvals
Commenting &
Edits
Changes required
Build
Clean Code
Tracking
Parameters
Mobile
Optimized
Crop/design
Images
External Content
QA Elements >>
Failed QA
Tips
- Modular design will
help with this
- Find ways to enforce
QA during the build
(instead of after) using
controls
The path to email approval is only as strong as your weakest QA link
ADA Compliance
Rendering Rules
Stretched Images
Regulatory
Compliance
Broken Links
Content Controls
ex: char limits
Brand Guidelines
QA
27. Time to rethink email briefs?
Email briefs serve two primary purposes:
What portion of ‘design
guidance’ could you eliminate
with smartly implemented
modular design?
Internal Alignment
Project Background
Objectives
Target Audience
Success Metrics
Timeline
Design Guidance
Colors
Fonts
Logos
Rendering & Usability
Standard elements (footer)
Links & Tracking
Personalization Tokens
Images & Graphics
Dimensions
28. Keep email reviews and approvals on track
Define Outline Create Review Approve
Objectives
Roles
Responsibilities
Resource reqs.
Campaign
Manager
Layout/modules
Creative reqs.
Creator Creator
RD 1:
review/edits
RD 2:
review/edits
Reviewer(s)
Creator
Approver
Final draftDraft preview
SLA
1-2 days per round
SLA
1 day
More time spent here than
any other part of email production
29. Hone in on the optimal org structure
to support email marketing goals
You create an email…
You create an email…
Everyone creates emails!
30. How does your marketing org structure affect email?
Centralized
One department controls everything
Decentralized
Departments operate autonomously
Distributed
Centrally created assets can be customized
TEAM STRUCTURE
ECONOMIES
OF SCALE
UNIFIED
BRANDING
CENTRALIZED
TECH
HYPER-
TARGETED
WHAT IT MEANS FOR EMAIL
32. Marketers
Focused on strategy,
optimization & results.
When email creation processes enable output instead
of restricting it, everyone wins...
Focused on higher-value
work, not coding emails.
Developers
Focused on design,
not layout.
Designers
Empowered to
create & localize.
Distributed MarketersMarketing Ops
Execs
Greater ROI; brand &
team positioned to win.
Less time supporting internal
clients & putting out fires.
33. How do you know your process is getting faster?
Metrics to keep an eye on...
Creation Analytics Team Happiness : )
Avg. creation time
# emails created
$ spent on email production
Time spent on
higher value work
# of screams heard daily
(declining)
The Bottom Line
Increased channel/program
performance