The document introduces a new web grading service that benchmarks websites on key SEO metrics like traffic, rankings, and estimated CPC to generate an overall score. It allows users to compare sites to competitors and track changes over time. The service currently has data on 200,000 sites and aims for 2 million. It also defines important SEO metrics like Domain Authority, MozRank, and MozTrust that are used in the scoring.

2. Background
1. Current tools really focus on onsite
SEO (30% of what matters) and often
leave out off-site SEO and the value
of rankings
2. We wanted to create a comparison
and benchmarking service that
people could use to compare
themselves to competitors and the
industry
3. Create tools that our reseller
community could use for sales and
retention

3. Web Grader
 Benchmark stats
 Latest # of sites –
200,000
 On our way to
2,000,000
 Industry comparison
coming soon
 Score
 (Traffic / rank) *
estimated CPC = Score

4. How to Use
 Use during sales to identify a prospects score against
competitors
 Quickly identify keyword gaps that your client could
exploit
 Track link metrics and scores over time

5. Definitions
 All definitions from SEOmoz:
 Domain Authority represents SEOmoz's best prediction about how a website will
perform in search engine rankings. Use Domain Authority when comparing one
site to another or tracking the “strength” of your website over time. We calculate
this metric by combining all of our other link metrics (linking root domains,
number of total links, mozRank, mozTrust, etc.) into a one single score.
 MozRank represents a link popularity score. It reflects the importance of any
given web page on the Internet. Pages earn MozRank by the number and quality of
other pages that link to them. The higher the quality of the incoming links, the
higher the MozRank.
 MozTrust is SEOmoz's global link trust score. It is similar to MozRank but rather
than measuring link popularity, it measures link trust. Receiving links from sources
which have inherent trust, such as the homepages of major university websites or
certain governmental web pages, is a strong trust endorsement.

6. Definitions
 External Links - the number of juice-passing external links to the url.
 Root Linking - The number of root domains with any pages linking to the url.
 Root to Sub - The number of root domains with at least one link to the subdomain
of the url in question.
 Root to Root - The number of root domains with any pages linking to the root
domain of the url.