Hubshout diversification 4 12
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The document discusses diversifying marketing efforts to mitigate risks from Google algorithm updates. It recommends diversifying product lines, marketing channels, SEO links, and marketing programs across SEO, social media, advertising, email, and offline sources. A large blog network was recently de-indexed by Google, affecting customers who relied too heavily on those links. Diversification helps businesses maintain lead flow and control when Google makes changes or penalties are applied.
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MEDIA STROM: « We stay awake…so that you can sleep better »
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Webinar to HubShout resellers about important Local SEO factors and how the HubShout local seo program helps you business optimize its presence in local search.
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This SEO proposal provides options for improving a client's website rankings. It recaps past discussions on selling SEO services and demonstrating analytics dashboards. The proposal offers the client a choice between a top-tier priced full SEO campaign or a smaller initial 90-120 day test. It includes standard proposal elements customized with keyword research and an introduction defining the client's SEO opportunities.
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This document provides information on selling pay-per-click (PPC) and social media services to clients. It discusses the top PPC platforms, bidding on keywords, determining PPC budgets, how small businesses can compete using long-tail keywords and remarketing, and selling points around flexible PPC campaigns. It also covers using Facebook PPC ads and selling social media packages that include setting up and managing profiles on Facebook, LinkedIn, Twitter, writing blog posts, and more.
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The document discusses various digital marketing metrics and tools that can be tracked and analyzed through a dashboard, including Google Analytics, call tracking, web forms, social media monitoring, and paid search conversion tracking. Data such as visits, traffic sources, keywords, leads, mentions, and conversions are pulled from these tools and platforms and displayed on the dashboard and in monthly reports.
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Email is an effective traffic driver that can bring people into a business and nurture customers or prospects over time. While email marketing has a proven ROI, some common mistakes include frequently changing email service providers, overcomplicating email templates, and failing to integrate email with other marketing channels. Companies like HubShout provide do-it-yourself email platforms and done-for-you services to help businesses leverage email marketing.
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The document outlines the process for selling SEO services, beginning with lead generation through personal networks and events. It then discusses tools for generating website traffic, conducting demonstrations, creating proposals, and managing leads through a CRM system. The goal is to follow a sales funnel from initial outreach through closing deals with new clients.
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This document discusses social media marketing plans and services provided by HubShout. It outlines three social media plan levels - Post, Interact, and Community - which differ in the level of engagement and community management. Local businesses and national brands are noted as being well-suited for social media. The document also provides an overview of the customer support and tracking services included.
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The document discusses diversifying marketing efforts to mitigate risks from Google algorithm updates. It recommends diversifying product lines, marketing channels, SEO links, and marketing programs across SEO, social media, advertising, email, and offline sources. A large blog network was recently de-indexed by Google, affecting customers who relied too heavily on those links. Diversification helps businesses maintain lead flow and control when Google makes changes or penalties are applied.
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This proposal overview recommends providing the client with 1-2 pricing options for search engine marketing services, either competing with top players or offering a smaller initial test period. It suggests including standard proposal components like competitive analysis and pricing, as well as a custom introduction defining the client's opportunity based on previous discussions and a demo.
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This document discusses keyword research for online marketing. It recommends using tools like the Google Adwords Keyword Tool and HubShout Webgrader to find keywords that have sufficient monthly searches but low competition. It also suggests analyzing current and competitor rankings, advertising campaigns, and Google Analytics data to find keyword opportunities and check rankings. Tips are provided like targeting keywords for local services in large cities and only focusing on keywords that are relevant to the product or service.
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Hubshout diversification 4 12
- 2. Diversification is Good Diversify your product lines Diversify your marketing channels Diversify your SEO Diversify your links Be Diversified
- 3. Penalty time Google De-indexing 3/22 a large blog network was de-indexed Links from blog network to their customers no longer counted Some customers lost rankings Diversified customers were not hurt as bad Over-optimization Matt Cutts at SXSW said “over optimization” penalty will be released in a month (April) Exact definition is not know despite 2700 news articles in the past 30 days
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- 6. What can you do? Diversify Your SEO HubShout has already built in diversity but… Add Infographics Add Press Releases Add Video Diversify Your Marketing Program Set goals for % of leads from different sources SEO Social Media Advertising Email Offline
- 7. HubSpot SOIM Metrics Source: HubSpot 2012 SOIM
- 8. How to Convince Customers • Ideally, a marketing plan has multiple legs. • Gives control to the business to make investment decisions. • If you know the cost per lead for each channel, you can invest in channels to maximize lead flow.