SlideShare a Scribd company logo
stensul
212.380.8620 | hi@stensul.com | https://stensul.com
Marketers should market,
not code emails
The three main functions
of a traditional email platform (ESP):
Creation
Database/
Business Intelligence
(lists, segmentation,
analytics)
Sending/Delivery
Let’s focus on creation
for a moment...
How do large companies actually
create emails?
How long does this take?
• 7-11 business days turnaround
time per email
• 22-30 hours actual work time per
email
This is super inefficient.
Very costly.
Prone to lots of errors.
What would a better way look like?
• Remove bottlenecks; non-technical
users can create/edit directly (no waiting)
• Flexible, but with guiderails to ensure
brand governance
• Remove the possibility for human error
• Guarantee output that is:
• Brand compliant
• Design compliant
• Legally compliant
• Perfect mobile responsive code
We work with powerhouse brands:
Want to learn how stensul can
transform your team?
Request a demo at stensul.com
We’ve built the better way:
welcome to stensul.
Marketers can now become superhuman
stensul
Free up to
thousands of
hours a year to
spend on
strategy
Save millions
in fees and/or
internal costs
Expand
programs while
using less or no
resources
Make last minute
changes and test
layouts in minutes
Ease friction
within the
organization

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stensul - Marketers should market, not code emails

  • 1. stensul 212.380.8620 | hi@stensul.com | https://stensul.com Marketers should market, not code emails
  • 2. The three main functions of a traditional email platform (ESP): Creation Database/ Business Intelligence (lists, segmentation, analytics) Sending/Delivery Let’s focus on creation for a moment...
  • 3. How do large companies actually create emails?
  • 4. How long does this take? • 7-11 business days turnaround time per email • 22-30 hours actual work time per email This is super inefficient. Very costly. Prone to lots of errors.
  • 5. What would a better way look like? • Remove bottlenecks; non-technical users can create/edit directly (no waiting) • Flexible, but with guiderails to ensure brand governance • Remove the possibility for human error • Guarantee output that is: • Brand compliant • Design compliant • Legally compliant • Perfect mobile responsive code
  • 6. We work with powerhouse brands: Want to learn how stensul can transform your team? Request a demo at stensul.com We’ve built the better way: welcome to stensul.
  • 7. Marketers can now become superhuman stensul Free up to thousands of hours a year to spend on strategy Save millions in fees and/or internal costs Expand programs while using less or no resources Make last minute changes and test layouts in minutes Ease friction within the organization