This document provides an overview of best practices for email marketing. It discusses how email marketing works, how to prepare an email marketing plan, choosing an email service provider, growing an email list, designing effective emails, testing different elements of emails, and leveraging social media. The key recommendations are to send permission-based emails with relevant and valuable content, clearly communicate the subscriber's benefits, and continually test and improve emails.

1. Email Marketing

2. Case Studies

3. CityDeal.ie

5. Asos

7. Schuh

9. Prudence Magazine

11. Wiltshire Farm Foods

13. Pixmania

17. Email Service Providers

25. Best Practices

29. Test Your Subject Line

32. The From Line

34. Designing Your Email

36. Email Components to Test

39. Leveraging and Integrating Social Media for Email Marketing