ActiveCampaign is an email marketing automation and CRM platform that allows users to manage leads, clients, and grow their business. It offers features like contact management, sales pipelines, email newsletters, integrations with third-party apps, website forms, import/export, behavior tracking, and deliverability support. Pricing starts at $9/month for the tool, which is significantly lower than comparable platforms.

2. What is
Active Campaign
ActiveCampaign
is an Email Marketing
Automation & CRM
platform that allows
you to grow your
business, manage your
leads and your clients
too.

3. Features:
Contact Management
Contact Management
CRM Deal/Opportunity
Pipeline
Email Newsletter/
Broadcasts
Integrating With 3rd
Party Apps
Website Forms
Import/Export
Behaviour Tracking
Deliverability
Support
Price

4. Contact Management
Active Campaign manage and
grow contacts with ease.
It automatically detects the
contacts timezone and
location through IP Address.
It can also view, add and
remove contact that is tagged
with it as well with
automation sequences/series
that contacts are currently
on.

5. ActiveCampaign has released
their new CRM sales pipeline
and contact scoring, which is
directly built into its system.
It’s completely a free small
business CRM with sales &
marketing automation built-in
which enables you to close
more deals in less time.
(love this).

6. Email Newsletter Broadcasts
Conditional Email Content –
THIS IS HUGE! – this means
you can send one email and
have someone with let’s say
a tag of Client see one
version compared to people
who don’t have that tag like
Prospects.

7. Automations
Combined with personalization and
dynamic content, you can create an
entirely automatic sales force
without losing that personal touch.
Through the use of drip campaigns
to send automatic welcome emails,
engage with contacts on their
birthdays, send contract reminds,
automate sales follow ups, and
more, you can focus on the contacts
who will drive you the best return.

8. Integrat ing Wi th
3rd Par ty Apps
One of the coolest things
that sets Active Campaign
apart is the fact that it
comes with a free
Zapier Account included
with all accounts (including
their Free plan). Fuzed App completely integrate
with ActiveCampaign, allowing
you to connect Membermouse,
GotoWebinar, Google Calendar
and Wistia into it with all the
great goodies of Fuzed.

9. Website Forms
Customise the Double Opt
In Confirmation Email per
form (love this)
If you do make your form
Double Opt-In and someone
who’s already on your
database fills in the form, it
won’t know they are already
opted in and will still send
them the email confirmation
email before any automated
series begin.
Online Enquiry – Step 1

10. Import/Export
Easily import from existing
tools with the built-in free
Zapier Integrations.
They also offer to help you
migrate over from another tool
(haven’t used their service to
do this so can’t comment on
how good it is)

11. You can track when people click,
open, REPLY to emails (these
can all trigger automations)
Customised Lead Scoring that
you can set the values of and
what causes the score updates
(very powerful)
Be able to trigger a new
automated series off of a
website or webpage visit

12. The all important
deliverability. I mean
features are great but
it’s worthless for
your business if the
emails aren’t making
it into the inbox.

13. Really pro-active, and fast even
if you’re on the free plan.
Regular Software Updates!
Making the help documents
more accessible from within
ActiveCampaign itself, would
have saved me some support
tickets and wasted time.

14. Compared to other tools with
comparable features that
start from $199/m to $297/m
it’s hard to believe that prices
start from $9/m
In fact there is even a FREE
account!

15. Compared to other
tools like Infusionsoft
and Ontraport which
start from $199/m for
comparable features
ActiveCampaign is an
incredible tool.

16. You can SIGN UP and
find out more about
Active Campaign here

17. Click here to learn more:
www.carltaylor.com.au

18. Carltaylor.com.au