The document discusses SEO strategies for software companies, emphasizing the importance of content generation and links for website success. Key recommendations include using a content management system, outsourcing content writing, and tracking successful content performance to drive revenue. It also highlights the potential for significant return on investment with low setup time and ongoing commitment.

1. SEO for Software CompaniesPatrick McKenzie

2. Brief Bio

3. The SEO Equation Content+ Links You win

4. Your website is a shipping software productof your company.

5. Scalable Content GenerationThe optimal size of a website isas big as possible.

6. 1) Install (or Build) a CMSQuick, easy, non-technical updatesBetter presentation = more valueOn-page SEO baked in

7. 2) Outsource Content WritingYou are expensive. Writers are cheap.You are too busy to write more than 5 pages.Quality/quantity can be augmented with software, for exponential gains.

8. 3) Milk ItThe best content is:ModularEvergreenCompetitively DefensibleProcess-orientedTrack what worksBest performers

9. Overlooked Opportunities900 Activities Like This

10. It Works!

11. Impact on BusinessBest performing pages generated $1,000s in revenue.Setup Time: ~1 weekTime Commitment: 5 minutes a month.Total: ~$20,000 in sales on $3,000 investment.

12. LinkbaitProviding value to groups of influential people in such a manner that it helps you out.

13. Who Links?The LinkeratiBloggersSocial media gadfliesTraditional MediaExisting websitesUniversitiesOther software companies

14. Open Source SoftwarePlays to your strengthsOSS community is extraordinarily link-rich.Very defensibleLandgrab economics

15. Case Study: A/B Testing

16. Thanks for ListeningBlog at http://www.kalzumeus.comSlides will be posted. See @patio11Send me email. I love chatting about this. patrick@kalzumeus.com