The document discusses new SEO plans being introduced, including increased focus on quality content creation and diversification of tactics. Key points include: - Improving onsite compliance and content updates while reducing overly competitive keywords. - Expanding in-house writing team and resources like infographics, videos, press releases to create better content. - Introducing new research and keyword selection tools, as well as enhanced reporting and onsite implementation. - Highlighting the importance of great content and detailing upgrades like premium writing and site placements.

2. Background
New
SEO
Plans
Competitive
Review
InternalTests
Google
Updates –
Penguin /
Panda
End-client
Results
Reseller
Feedback

3. Our Observations
 Onsite
 Poor compliance with onsite
updates
 Infrequent site content updates
 Use of phone tracking and web to
lead inconsistent
 Offsite
 Poor compliance with writer
instructions
 Too many geo-targeted keywords
 Overly competitive keywords for
budget

4. Recovering from Penguin
 Our themes for the last year has
emphasized:
 Diversify SEO
 Keywords (eliminate geo-targeted
keywords for article topics)
 Targets
 Writer instructions (facts and co-
citation)
 Diversify tactics and build brand
awareness
 Press releases
 Social media

5. Reseller Feedback
 Help with onsite implementation
 Integrate onsite updates with
programs
 More compelling content for
onsite and syndication

6. Introducing…

7. 1 year of investing in REAL SEO
Research
Keyword SelectionTool
Target Keyword
Keyword Mapping
Topic Keyword Finder*
Keyword Cut-score
Metrics*
End UserValue
Editor & ResearchTeam
In-house writers
Image library
Co-citation
PremiumWriterTeam*
Infographics*
Videos*
Press Releases*
Analysis
Enhanced onsite reports
Onsite implementation
Local integration
Tracking impressions of
content**
Launch
Relevant sites for
publishing
Twitter integration
RSS Feeds*
Social Interaction*
* New feature ** In HubShout labs

8. Content is King and Key
 Great content is the key to success
 Research team to find writer facts
 Editor – audit and train writers
 Writer lounge
 Doubled office space to bring our
writing team in-house
 Training series – twice a month
training seminars
 “Writing catchy titles”
 “Using humor as a tool”
 Local writers and reporters guest
speakers
 Re-launching PremiumWriter Pool
 Graphic designer for Infographics
 Web video storytelling

9. Plan Implementation
5/30 Announce
Plans
6/14 New Plans
Available in
Dashboard
7/1 Old Plans no
longer available
for SOWs
AllActive SOWs signed before 7/1 are grandfathered in old plans (if desired)

10. SEO Plans

12. Local SEO Plans

15. Research – Cut Scores
 Each program will have
a bucket of available
keyword points
 Keyword points are
searches x avg cpc
 As you select keywords
the available points will
decrease

16. Research – Keyword Mapping
 More control over
matching content
marketing to
website content.

17. Research -Topic Keywords
 Great content
starts with
interesting
topics
 Build a separate
list of topics
keywords for
onsite and blog
content

18. Onsite Implementation
 Analyst will build a PRQ of
suggested onsite updates
 Reseller will review and
approve PRQ
 HubShout web dev team
will implement the
changes

19. PremiumWriterTeam
 Promotion path for our
content team
 Criteria driven
 Team will have
 More time to spend on
each article or blog
 More frequent editorial
review and coaching
 All onsite content
 Upgrade for all articles

20. Content Marketing Upgrades
 PremiumWriting Group
 $15 / article
 Premium Site Placement
 Best effort to place content
on category relevant website
 $10 / article

21. Infographics
 Graphic design team
using writer facts to
create compelling
visuals
 Published to
infographic sites with
attribution to clients
website

22. Press Releases
 Press Releases are great
for branded references
to your company
 Recent experiment on
SEL shows how press
releases can help
rankings
 Questionnaire sent to
reseller and then
returned to HS for
writing and syndication

23. Videos
 Use research facts to
create information
videos about relevant
information
 Slide-show style videos
mixing images from
our video library and
written content
 Published toYouTube
and other video
syndication sites

24. Syndication
 RSS
 Build feeds with titles of
content marketing
 Twitter
 Relevant shares
 Authorize client or reseller
twitter feed to tweet new
content
 Social Bookmarking Sites
 Blog Engagement

25. Featured Article
 Featured articles
 Keyword research - long tail target
related to the guest site purpose
 Link building to specific page
 Anchor or Branded link
 Social media to specific page
 $79 / month