The document provides an overview of a beta program for Amplephi's hosted emarketing content management solution. It outlines that the beta activities over the summer will engage early adopters to test the solution's usability and messaging. Users will be able to create broadcast events to distribute content to multiple websites and provide feedback within a 5 day evaluation period to help test the product. The beta program will run for 3 months with the first month being free for participants.

1. Beta Program OverviewSummer 2010

2. intro½ + year of developmentbeta activities scheduled for summerengaging early adopters testing … who resonates and why, with what message, requiring what capabilities

3. quick scopeAmplephi is provides a hosted emarketing content management solutionspecifically designed for businessesuser based monthly subscription model

4. why are we doing this?content … its tedious, time consuming and resource intensive to get out to multiple online destinationsexercise is devoid of best practicesdisconnected from cause-effect insightsusers stumble/intimidated by the need to know the in-outs of each destination (spouse test)… to help companies dramatically improve the way they engage in emarketing

5. further contextsignificant trends in on-demand, hosted, browser basedwhat tools do most companies need to run their sales and marketing efforts?CRM … Salesforceemail campaigns … Constant Contactconferencing … GoToMeetinge-marketing … Amplephi

6. what does Amplephi do?BlogPostyour websiteSocial UpdatePress ReleaseRich Media

7. how does it do this?UserExperienePublishingServicesyour websiteWeb Site Adaptor LayerMappingProcessSchedulePublish OpsPublishingManagementReportingPermalinksShortenersStaggeringInterrogation

8. quick terminologyCollection of Channels = Templateyour website+ Content = Broadcast EventChannels

9. solution overviewbeta.amplephi.comfocus on “functional complete”initial release caveats7 website destinationslimited mappingno file uploads ... week of 7/16 no reportinglimited administration controls

10. beta activitiesevaluationsignup … see participation proposaldiscoveryusageanalysis

11. next stepsprovide access create broadcast events with test and own destinationsconduct evaluation within next 5 daysbeta participationsignup3 months1st at no cost2nd and 3rd at $25/user/month

12. recapdramatically improve the way organizations engage in emarketingtest, test, testproductmessagemarket

13. open discussion and next stepsmessagingimpressions of solutionbeta approach… what else?