The results of a focus group conducted to gather consumer reaction to a product or proposal are an example of:
• Question 2
What does the marketing skill of distribution require?
• Question 3
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
Conducting Marketing Research and Forecasting DemandAIMS Education
After reading this chapter, people should:
Know what constitutes good marketing research
Know what are good metrics for measuring marketing productivity
Know how marketers can assess their returns on investment of marketing expenditures
Know how companies can more accurately measure and forecast demand
Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
This is an extensive market research project that explores the many ways that Cause Marketing can affect consumer purchases. This research project was specifically designed to accommodate the needs of BowTie Cause. BowTie Cause is a social-enterprise that creates and sells bowties that are uniquely related to a certain cause. A percentage of the proceeds is then donated to whichever cause the bowtie is linked to.
A fully researched insight into the state of the promotional gifts industry in 2012. The research was carried out by the industry body the BPMA and certainly makes very interesting reading for all marketers throughout the UK.
Presented by GoPromotional.com the UK's most trusted suppliers of promotional merchandise.
The Relationship between Customer Knowledge Management, Customer Relationship...inventionjournals
ABSTRACT: This study was aimed to assess the relationship between customer knowledge management and customer relationship management, with organizational innovation and customer loyalty (for consumers and retailers of protein industry in Isfahan province). The statistical population consisted of all employees (1385 people) and customers of nine production and distribution groups of the protein products in Isfahan province. Corresponding to the number in each group, stratified random sampling was made based on the contributions made, and 451 questionnaires were analyzed regarding the number of people in each group. The findings showed that there was a significant correlation between customer loyalty and customer relationship management, customer knowledge management and organizational innovation (P<0.01). The values of effective coefficients; β, showed that for every unit increase in innovation, knowledge management, and customer relationship management, the customer loyalty was increased 0.332, 0.331 and 0.331 units, respectively. According to the results of this study, it could be suggested that the protein industry retailers, must incorporate knowledge based and relationship marketing tools, such as customer relationship management, and customer knowledge management, for implementing customer loyalty strategies. Results of this study showed that organizational innovation should be considered as the first priority for implementing loyalty strategies of the organization.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
Conducting Marketing Research and Forecasting DemandAIMS Education
After reading this chapter, people should:
Know what constitutes good marketing research
Know what are good metrics for measuring marketing productivity
Know how marketers can assess their returns on investment of marketing expenditures
Know how companies can more accurately measure and forecast demand
Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
This is an extensive market research project that explores the many ways that Cause Marketing can affect consumer purchases. This research project was specifically designed to accommodate the needs of BowTie Cause. BowTie Cause is a social-enterprise that creates and sells bowties that are uniquely related to a certain cause. A percentage of the proceeds is then donated to whichever cause the bowtie is linked to.
A fully researched insight into the state of the promotional gifts industry in 2012. The research was carried out by the industry body the BPMA and certainly makes very interesting reading for all marketers throughout the UK.
Presented by GoPromotional.com the UK's most trusted suppliers of promotional merchandise.
The Relationship between Customer Knowledge Management, Customer Relationship...inventionjournals
ABSTRACT: This study was aimed to assess the relationship between customer knowledge management and customer relationship management, with organizational innovation and customer loyalty (for consumers and retailers of protein industry in Isfahan province). The statistical population consisted of all employees (1385 people) and customers of nine production and distribution groups of the protein products in Isfahan province. Corresponding to the number in each group, stratified random sampling was made based on the contributions made, and 451 questionnaires were analyzed regarding the number of people in each group. The findings showed that there was a significant correlation between customer loyalty and customer relationship management, customer knowledge management and organizational innovation (P<0.01). The values of effective coefficients; β, showed that for every unit increase in innovation, knowledge management, and customer relationship management, the customer loyalty was increased 0.332, 0.331 and 0.331 units, respectively. According to the results of this study, it could be suggested that the protein industry retailers, must incorporate knowledge based and relationship marketing tools, such as customer relationship management, and customer knowledge management, for implementing customer loyalty strategies. Results of this study showed that organizational innovation should be considered as the first priority for implementing loyalty strategies of the organization.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
Question 1
HCO goal-setting and continuous improvement efforts lag without:
• Question 2
What function of cultural leadership is represented by associate roles on process improvement teams?
Similar to Hsa 305 Success Begins / snaptutorial.com (20)
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
1. HSA 305 Quiz 1
For more classes visit
www.snaptutorial.com
The results of a focus group conducted to gather consumer reaction to a
product or proposal are an example of:
• Question 2
What does the marketing skill of distribution require?
• Question 3
The purpose of the “modern marketer” begins with:
• Question 4
The traditional 4Ps in the marketing mix are product, price,
promotion and:
• Question 5
2. Designing messages, choosing media and evaluating outcomes
of marketing efforts are aspects of which marketing skill?
• Question 6
The use of incentives to stimulate trial or purchase of a
product or services is which marketing skill?
• Question 7
A person who presents medical information from the Internet
to a physician is an example of today’s:
• Question 8
A hospital that encourages customers to perceive it as having
the best patient services is demonstrating:
• Question 9
3. Value is the fundamental concept underlying modern
marketing and must be perceived as such by:
• Question 10
What is the first marketing question a health care organization
must ask?
• Question 11
What are the functions of a marketer on a product design
team?
• Question 12
As a general rule, marketing takes place when at least one
party to a potential transaction thinks about how to achieve:
• Question 13
4. For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:
• Question 14
In addition to orchestrating marketing activities, the Vice-
President of marketing:
• Question 15
“Determine the 4Ps” is which step in a robust model of
marketing strategy?
• Question 16
A state law mandating that health insurance companies offer
certain benefits to members is an example of what influence on benefits
coverage?
• Question 17
5. Strategy considers ways of handling major issues that must be
dealt with now or in the future by providing a framework for making:
• Question 18
The trade-off analysis model used in the health care industry
states that a successful company:
• Question 19
Availability, infrastructure and sustainability refer to which
aspect of the trade-off model?
• Question 20
What is the preferred World Health Organization (WHO)
definition of health?
• Question 21
In the formula, cost = f (P,V,I), where cost is a function of
price, volume and intensity, volume refers to the:
6. • Question 22
In the U. S., licensing of medical professionals resides at what
level?
• Question 23
Amenities, service and technical components comprise which
dimension of health care?
• Question 24
What is the greatest determinant of a country’s health care
expenditure?
• Question 25
A health care portability law ensures that:
• Question 26
7. What economic model of a health care system favors private
insurance?
• Question 27
Commitment, funding and ongoing resources are critical
aspects of:
• Question 28
Physical activity levels, tobacco use and obesity are examples
of:
• Question 29
Roads to get to needy populations and information systems
that log medical records are examples of:
• Question 30
8. What is cost shifting in relation to the pricing of health care
products and services?The results of a focus group conducted to gather
consumer reaction to a product or proposal are an example of:
• Question 2
What does the marketing skill of distribution require?
• Question 3
The purpose of the “modern marketer” begins with:
• Question 4
The traditional 4Ps in the marketing mix are product, price,
promotion and:
• Question 5
Designing messages, choosing media and evaluating outcomes
of marketing efforts are aspects of which marketing skill?
&n
9. ==============================
HSA 305 Quiz 3 Chp 5 and 6
For more classes visit
www.snaptutorial.com
Question 1
"Users" are a subset of:
• Question 2
What is business strategy?
• Question 3
Resources and capabilities represent which facet of the SWOT
analysis?
• Question 4
What is the central instrument for directing and coordinating
an organization’s resources to achieve objectives?
• Question 5
10. In Porter's value chain model, outbound logistics refer to:
• Question 6
A company that uses the competition's performance standards
as a yardstick against which to measure its own performance is
practicing:
• Question 7
What is meant by an organization's distinctive competencies?
• Question 8
To deliver health care value, what must be in the mix?
• Question 9
The core purpose for an organization's existence is usually
contained in its:
• Question 10
Goals should be set:
11. • Question 11
If a product's quality can be evaluated from its use, that
product is called a(n):
• Question 12
Identifying a group of current or potential customers with
similar characteristics is:
• Question 13
Strategic planning starts with:
• Question 14
The degree to which substitutes are a threat depends on:
• Question 15
Firms compete through their products/services, promotions
and access. These represent which of Porter’s Five Forces?
12. • Question 16
In F. Herzberg’s theory of motivation, what must be present to
motivate a purchase?
• Question 17
The most influential information about a product comes from:
• Question 18
What is the ‘heightened attention’ level of information
gathering?
• Question 19
What is a characteristic that distinguishes the institutional
market?
• Question 20
“How and where information gets into memory” is the
definition of:
• Question 21
13. What is a relationship in which a supplier agrees to resupply
the buyer from stock as needed over a length of time?
• Question 22
Business marketers need to reach decision makers. Larger
sellers generally use multilevel indepth selling, while smaller sellers:
• Question 23
The first step in the five stage buying decision model is:
• Question 24
What is product value analysis?
• Question 25
People who influence the buying decision by defining
specifications or evaluating alternatives are called:
• Question 26
14. One factor that can intervene between a purchase intention and
a purchase decision is:
• Question 27
The recognition of a personal health behavior threat is affected
by one’s general health values, belief about one’s vulnerability to the
threat and:
• Question 28
Cognitive dissonance theory asserts that almost every purchase
is likely to lead to:
• Question 29
A supplier that promises a savings if an institution increases its
purchases, refunding the difference if the savings fall short, but splitting
any additional savings with the customer is practicing:
• Question 30
“Changes in an individual’s behavior arising from experience”
is the definition of:
==============================
15. HSA 305 quiz 4 chp 7
For more classes visit
www.snaptutorial.com
Question 1
An overview of the situation including changing
environmental or market conditions, product innovations, corporate
vision or other events or circumstances is contained in what part of a
marketing research plan?
• Question 2
The most important element of a survey sample is its:
• Question 3
The set of consumers who professes a sufficient level of
interest in a market offer is called the:
• Question 4
16. A coordinated collection of data, systems, tools and techniques
with supporting software and hardware with which an organization
gathers and interprets relevant information is called:
• Question 5
Eight to ten people invited to discuss a product or organization
with a moderator describes a typical:
• Question 6
Sales that take place without any demand-stimulating
expenditure are called:
• Question 7
According to published best practices, competitive intelligence
in marketing is:
• Question 8
What is the art of anticipating what buyers are likely to do
under a given set of conditions?
• Question 9
17. Computer-assisted telephone interviewing systems (CATI)
support interviewers in conducting interviews with one result being:
• Question 10
What gives an organization a competitive advantage so that it
can choose its markets better, develop better offerings and execute more
effective marketing planning?
• Question 11
What is the maximum number of sales that might be available
to all the firms in an industry during a specified period of time?
• Question 12
If a questionnaire is mailed to all discharged patients without
an incentive to complete and return the survey, and the rate of return is
only 30%, the results represent:
• Question 13
Market demand for a product or service is:
18. • Question 14
When collecting data online, companies must realize that
when the participants are self-selected:
• Question 15
What is defined as the people, equipment and procedures used
to gather, sort, analyze, evaluate and distribute needed, timely and
accurate information to decision makers?
==============================
HSA 305 Week 2 Quiz 1
For more classes visit
www.snaptutorial.com
Question 1
In the CCDV (create, communicate and deliver value)
formulation, creating value is related to which element(s) of the
marketing mix?
• Question 2
A person who presents medical information from the Internet to
a physician is an example of today’s:
• Question 3
In the CCDV (create, communicate and deliver value)
formulation, communicating value is related to which element(s) of the
marketing mix?
• Question 4
19. Value is the fundamental concept underlying modern marketing
and must be perceived as such by:
• Question 5
What does the marketing skill of distribution require?
• Question 6
In addition to orchestrating marketing activities, the Vice-
President of marketing:
• Question 7
The results of a focus group conducted to gather consumer
reaction to a product or proposal are an example of:
• Question 8
What is the first marketing question a health care organization
must ask?
• Question 9
The purpose of the “modern marketer” begins with:
• Question 10
What are the functions of a marketer on a product design team?
• Question 11
For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:
• Question 12
The traditional 4Ps in the marketing mix are product, price,
promotion and:
• Question 13
As a general rule, marketing takes place when at least one party
to a potential transaction thinks about how to achieve:
20. • Question 14
A hospital that encourages customers to perceive it as having the
best patient services is demonstrating:
• Question 15
The use of incentives to stimulate trial or purchase of a product
or services is which marketing skill?
• Question 16
All parties that have an interest in the funding, development,
delivery and receipt of health care services are called:
• Question 17
Commitment, funding and ongoing resources are critical aspects
of:
• Question 18
Roads to get to needy populations and information systems that
log medical records are examples of:
• Question 19
The level of service, use of medical technology and the site of
service are aspects of the:
• Question 20
In a decentralized health care system, where does most of the
power to make decisions about payment for products or services reside?
• Question 21
With respect to health care, a customer is a person who:
• Question 22
Pharmaceutical companies are part of which set of stakeholders?
21. • Question 23
What economic model of a health care system favors private
insurance?
• Question 24
Physical activity levels, tobacco use and obesity are examples of:
• Question 25
Whether or not to use a product or service is a component of
which determinant of cost?
• Question 26
What is the greatest determinant of a country’s health care
expenditure?
• Question 27
A health care portability law ensures that:
• Question 28
The trade-off analysis model used in the health care industry
states that a successful company:
• Question 29
According to the textbook, the U. S. health care system places
emphasis on:
• Question 30
What characteristic usually forms a first impression about a
facility?
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HSA 305 Week 4 Quiz 3
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22. What is the central instrument for directing and coordinating an
organization’s resources to achieve objectives?
• Question 2
What is business strategy?
• Question 3
One of the biggest obstacles to mission statement preparation is the
inability of decision makers to agree on:
• Question 4
If a product's quality can be evaluated from its use, that product is
called a(n):
• Question 5
Fulfillment management is a core business process that involves:
• Question 6
To deliver health care value, what must be in the mix?
23. • Question 7
Strategic planning occurs at four levels: corporate, division, strategic
business unit and:
• Question 8
Strategic planning starts with:
• Question 9
The degree to which substitutes are a threat depends on:
• Question 10
What is direct buyer power?
• Question 11
Goals should be prioritized because some may be more important than
others, some may conflict with others and:
• Question 12
24. The fourth step in drafting a useful and appropriate strategy is:
• Question 13
A business must prioritize the importance of its various customers by
categorizing them as those who are most affected by what we do, those
whom we wish to affect the most and those:
• Question 14
When an organization identifies its customers and uncovers conflicting
needs, it may need to:
• Question 15
In Porter's value chain model, outbound logistics refer to:
• Question 16
The first step in the five stage buying decision model is:
• Question 17
One of the ways marketers apply learning theory to build demand is:
25. • Question 18
What is product value analysis?
• Question 19
The most influential information about a product comes from:
• Question 20
What is the subset of available brands that meet initial buying criteria?
• Question 21
The decision-making unit of a buying organization is called a:
• Question 22
What is a characteristic that distinguishes the institutional market?
• Question 23
“How and where information gets into memory” is the definition of:
26. • Question 24
What is the process by which an individual selects, organizes and
interprets information inputs to create a meaningful picture of the world?
• Question 25
A supplier that promises a savings if an institution increases its
purchases, refunding the difference if the savings fall short, but splitting
any additional savings with the customer is practicing:
• Question 26
Business marketers need to reach decision makers. Larger sellers
generally use multilevel indepth selling, while smaller sellers:
• Question 27
Current models view the decision making process as:
• Question 28
Businesses that prefer to buy a total solution from one seller are
practicing:
27. • Question 29
A common tool that describes in detail all specifications needed for a
project or product:
• Question 30
One factor that can intervene between a purchase intention and a
purchase decision is:
ers?
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