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The document outlines the importance, methodology, and benefits of consumer insights in business decision-making, emphasizing the need for effective data collection and processing. It highlights the challenges faced by organizations, such as inadequate data and skills, while showcasing the potential tools and analytics available for obtaining consumer insights. Additionally, it discusses the journey towards becoming an insight-driven business and the various elements and characteristics that contribute to successful consumer insight initiatives.

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Consumer Insights Your Company Name
Consumer Insights Outline 2 Research Methodology Consumer Insights Assumptions Need for Consumer Insights Key Statistics Data Collection & Processing Consumer Insight Capabilities Consumer Insight Components Consumer Insight Characteristics Consumer Insight Key Elements Extrapolation & Validation of results Top Tools for Consumer Insights Potential Benefits of Consumer Insights
Research Methodology 3 studies performed for consumer insights70 Survey programming and testing with an average survey length of 10 minutes carried out together with key clients and partners Survey design Localization Translation analyst will be performing analysis for the consumer insights5people to be interviewed 10
Consumer Insights Assumptions 4 Quantitative methods Record how many, how often, when Use standardized forms and spaces Seek objectivity Test a hypothesis Find a single truth Qualitative methods Ask reasons why; seek meaning Use natural setting Rely on subjectivity Pose a research question Find multiple truths
Need For Consumer Insights 5 Have taken little actions to reduce time taken from insight generation to business action 51% Have not been able to link KPIs/Performance measurement of departments to insights 52% Lack of robust processes 45% Consumer Insights initiatives are initiated or monitored at the very top level Lack of Management Buy-In Have not updated their talent development practices related to generating consumer insights48% 43% Do not have adequate consumer data 40% Lack the skills necessary for generating actionable insights Inadequate Data and Associated Skills Report lack of clearly-defined roles for consumer insights professionals as a major challenge46% Cite lack of clarity in the reporting structure and/or objectives of the consumer insights function as a major challenge 38% Absence of Clearly Defined Roles and responsibilities
Key Statistics 6 The number of queries received by companies per year 5.2B Executives of large consumer products organizations who consider consumer insights as strategic to their business 83% Organizations have been successful in using consumer insights in inventory planning 90%
Data Collection & Processing 7 Actively monitoring the data collection process as the field work kicks off is essential to the overall quality of the research results Respondents selected based on age, gender, education, income, and region Tools like SPSS, SAS, R would be used for data mining and analyzing Extensive data checks assess for and remove outliers, speeders, and flat- liners to ensure data quality
Consumer Insight Capabilities 8 Customer Management, accounting outsourcing, agile delivery Business Support Services Financial reporting & analysis Business Intelligence Services Product research, market research & competitor analysis Research Services Acquiring & managing data sources Data Management Services Customer Management, accounting outsourcing, agile delivery Insight Services Predictive analytics, Machine learning, Hadoop Data Science Services Consumer Insight Capabilities
Consumer Insight Components 9 Identifying the “Want” Mr. X wants to gain weight. You acquired this information via a standard survey Identifying Intent Mr. X is signing up for weight gain programs and trying out high carb food options. You acquired this information by observing Mr. X through your shopper data solutions and online tracking methods Identifying Motivators Mr. X’s reason for wanting to gain weight is to stay as healthy as he can for his age and so that he can look better. This information you discern through a focus group that Mr. X participates in
Consumer Insight Characteristics 10 People Characteristic ▪ Whole-Brain Mindset ▪ Business Focus ▪ Storytelling Operational Characteristic ▪ Data Synthesis ▪ Independence ▪ Integrated Planning ▪ Collaboration ▪ Experimentation ▪ Forward-Looking Orientation ▪ Affinity for Action
11 Consumer Insight Key Elements Increased customer satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced instances of avoidable contact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced costs in marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. More efficient match of need and provision This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Extrapolation & Validation 12 Extrapolation and validation are the last vital steps before giving clients access to the data Based on population census data, extrapolate the numbers to represent the active online population within the researched age bracket Estimated margin of error 2%- 3%, with a 95% confidence interval using the full sample
13 Top Tools for Consumer Insights
YouTube Analytics 14 76.3% 23.7% 0% 5% 10% 15% 20% 25% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Female Male Top locations by views Views 13-17 18-24 25-34 35-44 45-54 55-64 65+ United States 14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7% United Kingdom 2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8% India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Google’s Audience Retention Tool 15 Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to target specific audiences Report Custom Insights Inferred Gender Sum Compare Male Female Inferred Age Sum Compare 18-24 25-34 35-44 45-54 55-64 65+ Options Weighted Percentages Sort by winner Answers Free Shipping Free Returns Ability to return in store Online Discounts What would most influence your decision to buy clothes online instead of in-store? Results for respondents with demographics. Weighted by Age, gender, region. Winner statistically significant. 40.5% 24.9% 16.4% 16.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Free Shipping Online Discounts Ability to return in store Free returns This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Google Trends 16 Using , you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth Consumer Insights 0 25000 50000 75000 100000 125000 2016 2018 2020 Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. My Space This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Google Analytics 17 This is the most popular analytics software. It tracks the traffic to your website along with the performance of various web pages Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution One of the best features of Google Analytics is their Goal Funnel which sets up a list of URLs that the customer clicks through when they complete a purchase You will also be able to find out how many of them abandon the purchase at a certain stage. Using this information, you can adjust your strategies and make the buying experience easier
Facebook Audience Insights 18 ▪ Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role. ▪ In addition, this tool reports the number of likes, purchase activity and Facebook usage. -40% -20% 0% 20% 40% 60% 80% Single In a relationship Enagaged Married Future Past -20% 0% 20% 40% 60% 80% High School College Grad School Future Past Relationship Status Self-reported data from people who list a relationship status on Facebook The highest level of education reached based on self-reported data Education Level This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Potential Benefits Of Consumer Insights 19 Increase sales to new and existing customers Lower customer acquisition and retention costs Reduce customer churn and increase loyalty Improve the channel mix to lower cost to serve Increase sales force effectiveness by targeting qualified prospects Deliver higher returns on marketing and promotions investments This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Consumer Insights Maturity Matrix 20 Success In Realizing Benefits From Consumer Insights BreadthOfConsumerInsights Front RunnersFast Followers Slow Starters Cautious Adopters Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
21 Journey Of An Insight Driven Business Ignite The Journey 1 Day This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demonstrate Business Value 12 weeks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Scale The Capability +5 months This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Grow Insight-Driven Business +8 months This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Consumer Engagement Principles 22 Control & Access Transparency This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ongoing Dialogue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Protection of Personal Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity in Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Exchange This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Simple Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
23 Marketing Activities Sales Activities Supply Chain Activities LevelOfEnablementOfActivitiesByConsumerInsights Success Realized From Consumer Insights Cross-Selling and Up-Selling Customer Engagement New Product Development Customer Retention Brand Pricing Category Strategy Brand Strategy Customer Experience Campaign Design & Execution Trade spend optimization Content creation Forecasting Channel Management Demand sensing S&OP Smarter product distribution & supplier performance management Inventory Planning & Replenishment Assortment Breadth Network Optimization Category Management Fleet Optimization Salesforce Management Customer acquisition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consumer Insights Incorporates Benefits Across Marketing, Sales And Supply Chain In Consumer Products
Consumer Insights Icon Slide 24
25 Coffee Break 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
26 Additional Slides
27 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Column Chart
28 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Area Chart
29 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Bar Chart 3 4 5 6 7 8 9 10 11 0 2 4 6 8 10 12 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 SalesInpercentage
30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
Accountant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Angie Kwan Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Smith CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jessica White Our Team 31
32 About Us Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients
Financial 33 Minimum $35 Medium $55 Maximum $85 This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention
34 40% Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Comparison
35 Our Goal Focus On Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Commitment & Dedication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reliability This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Location 36 18 Minutes/Day Avg. Time Spent On Twitter 1,230,000,000 Users 350 Million Tweets Every Day 12:51 Minutes/Day Avg. Time Spent On Twitter 645,750,000 Users 500+ Million Tweets Every Day CanadaUSA
Dashboard 37 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80%
Puzzle 38 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
39 Mind Map 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Target 40 Target 01 Target 02 Target 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
41 Quotes I hope the ambitious realize that they are more likely to succeed with success as opposed to failure. - George Bush
Post It 42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
43 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Timeline
44 04 0302 01 Lego 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Hierarchy 45 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here
46 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes
Venn 47 Text HereText HereText HereText Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Magnifying Glass 48 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Bulb Or Idea 49 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
Thank You Email Address: emailaddress123@gmail.com Contact Numbers: 0123456789 Address: # Street number, city, state 50

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In this document
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Introduction to Consumer Insights and important elements included like Research Methodology and Key Statistics.

Discussion on methodologies for research, including quantitative and qualitative methods for accurate consumer insights.

Challenges faced by companies in leveraging consumer insights effectively, with statistics illustrating the importance.

Overview of data collection processes and tools utilized for effectively managing consumer insights.

Details on components like ‘want’, intent, and motivators for consumer insights along with key characteristics.

Emphasizes elements leading to benefits from consumer insights, e.g., customer satisfaction and validation processes.

Various tools like YouTube Analytics and Google Trends used for deriving consumer insights and analysis.

Maturity matrix and the progressive journey of becoming an insight-driven business structure over time.

Identification of core principles for engaging consumers effectively through insights in marketing and sales.

Various slides focusing on additional data, charts, team overview, financial information, and contact details.

Consumer Insights PowerPoint Presentation Slides

  • 1.
  • 2.
    Consumer Insights Outline 2 ResearchMethodology Consumer Insights Assumptions Need for Consumer Insights Key Statistics Data Collection & Processing Consumer Insight Capabilities Consumer Insight Components Consumer Insight Characteristics Consumer Insight Key Elements Extrapolation & Validation of results Top Tools for Consumer Insights Potential Benefits of Consumer Insights
  • 3.
    Research Methodology 3 studies performedfor consumer insights70 Survey programming and testing with an average survey length of 10 minutes carried out together with key clients and partners Survey design Localization Translation analyst will be performing analysis for the consumer insights5people to be interviewed 10
  • 4.
    Consumer Insights Assumptions 4 Quantitativemethods Record how many, how often, when Use standardized forms and spaces Seek objectivity Test a hypothesis Find a single truth Qualitative methods Ask reasons why; seek meaning Use natural setting Rely on subjectivity Pose a research question Find multiple truths
  • 5.
    Need For ConsumerInsights 5 Have taken little actions to reduce time taken from insight generation to business action 51% Have not been able to link KPIs/Performance measurement of departments to insights 52% Lack of robust processes 45% Consumer Insights initiatives are initiated or monitored at the very top level Lack of Management Buy-In Have not updated their talent development practices related to generating consumer insights48% 43% Do not have adequate consumer data 40% Lack the skills necessary for generating actionable insights Inadequate Data and Associated Skills Report lack of clearly-defined roles for consumer insights professionals as a major challenge46% Cite lack of clarity in the reporting structure and/or objectives of the consumer insights function as a major challenge 38% Absence of Clearly Defined Roles and responsibilities
  • 6.
    Key Statistics 6 The numberof queries received by companies per year 5.2B Executives of large consumer products organizations who consider consumer insights as strategic to their business 83% Organizations have been successful in using consumer insights in inventory planning 90%
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    Data Collection &Processing 7 Actively monitoring the data collection process as the field work kicks off is essential to the overall quality of the research results Respondents selected based on age, gender, education, income, and region Tools like SPSS, SAS, R would be used for data mining and analyzing Extensive data checks assess for and remove outliers, speeders, and flat- liners to ensure data quality
  • 8.
    Consumer Insight Capabilities 8 CustomerManagement, accounting outsourcing, agile delivery Business Support Services Financial reporting & analysis Business Intelligence Services Product research, market research & competitor analysis Research Services Acquiring & managing data sources Data Management Services Customer Management, accounting outsourcing, agile delivery Insight Services Predictive analytics, Machine learning, Hadoop Data Science Services Consumer Insight Capabilities
  • 9.
    Consumer Insight Components 9 Identifyingthe “Want” Mr. X wants to gain weight. You acquired this information via a standard survey Identifying Intent Mr. X is signing up for weight gain programs and trying out high carb food options. You acquired this information by observing Mr. X through your shopper data solutions and online tracking methods Identifying Motivators Mr. X’s reason for wanting to gain weight is to stay as healthy as he can for his age and so that he can look better. This information you discern through a focus group that Mr. X participates in
  • 10.
    Consumer Insight Characteristics 10 PeopleCharacteristic ▪ Whole-Brain Mindset ▪ Business Focus ▪ Storytelling Operational Characteristic ▪ Data Synthesis ▪ Independence ▪ Integrated Planning ▪ Collaboration ▪ Experimentation ▪ Forward-Looking Orientation ▪ Affinity for Action
  • 11.
    11 Consumer Insight KeyElements Increased customer satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced instances of avoidable contact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduced costs in marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. More efficient match of need and provision This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12.
    Extrapolation & Validation 12 Extrapolationand validation are the last vital steps before giving clients access to the data Based on population census data, extrapolate the numbers to represent the active online population within the researched age bracket Estimated margin of error 2%- 3%, with a 95% confidence interval using the full sample
  • 13.
    13 Top Tools forConsumer Insights
  • 14.
    YouTube Analytics 14 76.3% 23.7% 0% 5%10% 15% 20% 25% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Female Male Top locations by views Views 13-17 18-24 25-34 35-44 45-54 55-64 65+ United States 14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7% United Kingdom 2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8% India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 15.
    Google’s Audience RetentionTool 15 Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to target specific audiences Report Custom Insights Inferred Gender Sum Compare Male Female Inferred Age Sum Compare 18-24 25-34 35-44 45-54 55-64 65+ Options Weighted Percentages Sort by winner Answers Free Shipping Free Returns Ability to return in store Online Discounts What would most influence your decision to buy clothes online instead of in-store? Results for respondents with demographics. Weighted by Age, gender, region. Winner statistically significant. 40.5% 24.9% 16.4% 16.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Free Shipping Online Discounts Ability to return in store Free returns This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 16.
    Google Trends 16 Using ,you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth Consumer Insights 0 25000 50000 75000 100000 125000 2016 2018 2020 Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. My Space This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 17.
    Google Analytics 17 This isthe most popular analytics software. It tracks the traffic to your website along with the performance of various web pages Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution One of the best features of Google Analytics is their Goal Funnel which sets up a list of URLs that the customer clicks through when they complete a purchase You will also be able to find out how many of them abandon the purchase at a certain stage. Using this information, you can adjust your strategies and make the buying experience easier
  • 18.
    Facebook Audience Insights 18 ▪Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role. ▪ In addition, this tool reports the number of likes, purchase activity and Facebook usage. -40% -20% 0% 20% 40% 60% 80% Single In a relationship Enagaged Married Future Past -20% 0% 20% 40% 60% 80% High School College Grad School Future Past Relationship Status Self-reported data from people who list a relationship status on Facebook The highest level of education reached based on self-reported data Education Level This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 19.
    Potential Benefits OfConsumer Insights 19 Increase sales to new and existing customers Lower customer acquisition and retention costs Reduce customer churn and increase loyalty Improve the channel mix to lower cost to serve Increase sales force effectiveness by targeting qualified prospects Deliver higher returns on marketing and promotions investments This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20.
    Consumer Insights MaturityMatrix 20 Success In Realizing Benefits From Consumer Insights BreadthOfConsumerInsights Front RunnersFast Followers Slow Starters Cautious Adopters Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those Companies that enable a relatively large number of activities with consumer insights and also achieve significant success Companies that enable few activities with consumer insights but experience greater success in those This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21.
    21 Journey Of AnInsight Driven Business Ignite The Journey 1 Day This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demonstrate Business Value 12 weeks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Scale The Capability +5 months This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Grow Insight-Driven Business +8 months This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22.
    Consumer Engagement Principles 22 Control & Access Transparency Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Ongoing Dialogue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Protection of Personal Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity in Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Exchange This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Simple Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23.
    23 Marketing Activities SalesActivities Supply Chain Activities LevelOfEnablementOfActivitiesByConsumerInsights Success Realized From Consumer Insights Cross-Selling and Up-Selling Customer Engagement New Product Development Customer Retention Brand Pricing Category Strategy Brand Strategy Customer Experience Campaign Design & Execution Trade spend optimization Content creation Forecasting Channel Management Demand sensing S&OP Smarter product distribution & supplier performance management Inventory Planning & Replenishment Assortment Breadth Network Optimization Category Management Fleet Optimization Salesforce Management Customer acquisition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consumer Insights Incorporates Benefits Across Marketing, Sales And Supply Chain In Consumer Products
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    25 Coffee Break 01. This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    27 This graph/chart islinked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Column Chart
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    28 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY'13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Area Chart
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    29 This graph/chart islinked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 Bar Chart 3 4 5 6 7 8 9 10 11 0 2 4 6 8 10 12 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 SalesInpercentage
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    30 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
  • 31.
    Accountant This slide is100% editable. Adapt it to your needs and capture your audience's attention. Angie Kwan Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Smith CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jessica White Our Team 31
  • 32.
    32 About Us Target Audiences Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients
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    Financial 33 Minimum $35 Medium $55 Maximum $85 This slide is100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention
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    34 40% Male This slide is100% editable. Adapt it to your needs and capture your audience's attention. 60% Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Comparison
  • 35.
    35 Our Goal Focus OnQuality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Commitment & Dedication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reliability This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36.
    Location 36 18 Minutes/Day Avg. TimeSpent On Twitter 1,230,000,000 Users 350 Million Tweets Every Day 12:51 Minutes/Day Avg. Time Spent On Twitter 645,750,000 Users 500+ Million Tweets Every Day CanadaUSA
  • 37.
    Dashboard 37 This slide is100% editable. Adapt it to your needs and capture your audience's attention. 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80%
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    Puzzle 38 01 02 0304 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    39 Mind Map 01. This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Target 40 Target 01 Target02 Target 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    41 Quotes I hope the ambitiousrealize that they are more likely to succeed with success as opposed to failure. - George Bush
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    Post It 42 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
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    43 This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Timeline
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    44 04 0302 01 Lego 01. This slide is100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Hierarchy 45 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here
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    46 01. This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes
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    Venn 47 Text HereText HereTextHereText Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Magnifying Glass 48 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Bulb Or Idea 49 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
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    Thank You Email Address: emailaddress123@gmail.com ContactNumbers: 0123456789 Address: # Street number, city, state 50