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1. HSA 305 Quiz 1
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The results of a focus group conducted to gather consumer reaction to a
product or proposal are an example of:
• Question 2
What does the marketing skill of distribution require?
• Question 3
The purpose of the “modern marketer” begins with:
• Question 4
The traditional 4Ps in the marketing mix are product, price,
promotion and:

2. • Question 5
Designing messages, choosing media and evaluating outcomes
of marketing efforts are aspects of which marketing skill?
• Question 6
The use of incentives to stimulate trial or purchase of a
product or services is which marketing skill?
• Question 7
A person who presents medical information from the Internet
to a physician is an example of today‟s:
• Question 8
A hospital that encourages customers to perceive it as having
the best patient services is demonstrating:
• Question 9

3. Value is the fundamental concept underlying modern
marketing and must be perceived as such by:
• Question 10
What is the first marketing question a health care organization
must ask?
• Question 11
What are the functions of a marketer on a product design
team?
• Question 12
As a general rule, marketing takes place when at least one
party to a potential transaction thinks about how to achieve:
• Question 13

4. For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:
• Question 14
In addition to orchestrating marketing activities, the Vice-
President of marketing:
• Question 15
“Determine the 4Ps” is which step in a robust model of
marketing strategy?
• Question 16
A state law mandating that health insurance companies offer
certain benefits to members is an example of what influence on benefits
coverage?
• Question 17

5. Strategy considers ways of handling major issues that must be
dealt with now or in the future by providing a framework for making:
• Question 18
The trade-off analysis model used in the health care industry
states that a successful company:
• Question 19
Availability, infrastructure and sustainability refer to which
aspect of the trade-off model?
• Question 20
What is the preferred World Health Organization (WHO)
definition of health?
• Question 21
In the formula, cost = f (P,V,I), where cost is a function of
price, volume and intensity, volume refers to the:

6. • Question 22
In the U. S., licensing of medical professionals resides at what
level?
• Question 23
Amenities, service and technical components comprise which
dimension of health care?
• Question 24
What is the greatest determinant of a country‟s health care
expenditure?
• Question 25
A health care portability law ensures that:
• Question 26

7. What economic model of a health care system favors private
insurance?
• Question 27
Commitment, funding and ongoing resources are critical
aspects of:
• Question 28
Physical activity levels, tobacco use and obesity are examples
of:
• Question 29
Roads to get to needy populations and information systems
that log medical records are examples of:
• Question 30

8. What is cost shifting in relation to the pricing of health care
products and services?The results of a focus group conducted to gather
consumer reaction to a product or proposal are an example of:
• Question 2
What does the marketing skill of distribution require?
• Question 3
The purpose of the “modern marketer” begins with:
• Question 4
The traditional 4Ps in the marketing mix are product, price,
promotion and:
• Question 5
Designing messages, choosing media and evaluating outcomes
of marketing efforts are aspects of which marketing skill?
&n

9. ===================================================
HSA 305 Quiz 3 Chp 5 and 6
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Question 1
"Users" are a subset of:
• Question 2
What is business strategy?
• Question 3
Resources and capabilities represent which facet of the SWOT
analysis?
• Question 4
What is the central instrument for directing and coordinating
an organization‟s resources to achieve objectives?

10. • Question 5
In Porter's value chain model, outbound logistics refer to:
• Question 6
A company that uses the competition's performance standards
as a yardstick against which to measure its own performance is
practicing:
• Question 7
What is meant by an organization's distinctive competencies?
• Question 8
To deliver health care value, what must be in the mix?
• Question 9
The core purpose for an organization's existence is usually
contained in its:
• Question 10

11. Goals should be set:
• Question 11
If a product's quality can be evaluated from its use, that
product is called a(n):
• Question 12
Identifying a group of current or potential customers with
similar characteristics is:
• Question 13
Strategic planning starts with:
• Question 14
The degree to which substitutes are a threat depends on:
• Question 15
Firms compete through their products/services, promotions
and access. These represent which of Porter‟s Five Forces?

12. • Question 16
In F. Herzberg‟s theory of motivation, what must be present to
motivate a purchase?
• Question 17
The most influential information about a product comes from:
• Question 18
What is the „heightened attention‟ level of information
gathering?
• Question 19
What is a characteristic that distinguishes the institutional
market?
• Question 20
“How and where information gets into memory” is the
definition of:

13. • Question 21
What is a relationship in which a supplier agrees to resupply
the buyer from stock as needed over a length of time?
• Question 22
Business marketers need to reach decision makers. Larger
sellers generally use multilevel indepth selling, while smaller sellers:
• Question 23
The first step in the five stage buying decision model is:
• Question 24
What is product value analysis?
• Question 25
People who influence the buying decision by defining
specifications or evaluating alternatives are called:

14. • Question 26
One factor that can intervene between a purchase intention and
a purchase decision is:
• Question 27
The recognition of a personal health behavior threat is affected
by one‟s general health values, belief about one‟s vulnerability to the
threat and:
• Question 28
Cognitive dissonance theory asserts that almost every purchase
is likely to lead to:
• Question 29
A supplier that promises a savings if an institution increases its
purchases, refunding the difference if the savings fall short, but splitting
any additional savings with the customer is practicing:
• Question 30

15. “Changes in an individual‟s behavior arising from experience”
is the definition of:
===================================================
HSA 305 quiz 4 chp 7
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Question 1
An overview of the situation including changing
environmental or market conditions, product innovations, corporate
vision or other events or circumstances is contained in what part of a
marketing research plan?
• Question 2
The most important element of a survey sample is its:
• Question 3
The set of consumers who professes a sufficient level of
interest in a market offer is called the:

16. • Question 4
A coordinated collection of data, systems, tools and techniques
with supporting software and hardware with which an organization
gathers and interprets relevant information is called:
• Question 5
Eight to ten people invited to discuss a product or organization
with a moderator describes a typical:
• Question 6
Sales that take place without any demand-stimulating
expenditure are called:
• Question 7
According to published best practices, competitive intelligence
in marketing is:
• Question 8

17. What is the art of anticipating what buyers are likely to do
under a given set of conditions?
• Question 9
Computer-assisted telephone interviewing systems (CATI)
support interviewers in conducting interviews with one result being:
• Question 10
What gives an organization a competitive advantage so that it
can choose its markets better, develop better offerings and execute more
effective marketing planning?
• Question 11
What is the maximum number of sales that might be available
to all the firms in an industry during a specified period of time?
• Question 12
If a questionnaire is mailed to all discharged patients without
an incentive to complete and return the survey, and the rate of return is
only 30%, the results represent:

18. • Question 13
Market demand for a product or service is:
• Question 14
When collecting data online, companies must realize that
when the participants are self-selected:
• Question 15
What is defined as the people, equipment and procedures used
to gather, sort, analyze, evaluate and distribute needed, timely and
accurate information to decision makers?
===================================================
HSA 305 Week 2 Quiz 1
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Question 1
In the CCDV (create, communicate and deliver value)
formulation, creating value is related to which element(s) of the
marketing mix?
• Question 2

19. A person who presents medical information from the Internet to
a physician is an example of today‟s:
• Question 3
In the CCDV (create, communicate and deliver value)
formulation, communicating value is related to which element(s) of the
marketing mix?
• Question 4
Value is the fundamental concept underlying modern marketing
and must be perceived as such by:
• Question 5
What does the marketing skill of distribution require?
• Question 6
In addition to orchestrating marketing activities, the Vice-
President of marketing:
• Question 7
The results of a focus group conducted to gather consumer
reaction to a product or proposal are an example of:
• Question 8
What is the first marketing question a health care organization
must ask?
• Question 9
The purpose of the “modern marketer” begins with:
• Question 10
What are the functions of a marketer on a product design team?
• Question 11
For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:

20. • Question 12
The traditional 4Ps in the marketing mix are product, price,
promotion and:
• Question 13
As a general rule, marketing takes place when at least one party
to a potential transaction thinks about how to achieve:
• Question 14
A hospital that encourages customers to perceive it as having the
best patient services is demonstrating:
• Question 15
The use of incentives to stimulate trial or purchase of a product
or services is which marketing skill?
• Question 16
All parties that have an interest in the funding, development,
delivery and receipt of health care services are called:
• Question 17
Commitment, funding and ongoing resources are critical aspects
of:
• Question 18
Roads to get to needy populations and information systems that
log medical records are examples of:
• Question 19
The level of service, use of medical technology and the site of
service are aspects of the:
• Question 20

21. In a decentralized health care system, where does most of the
power to make decisions about payment for products or services reside?
• Question 21
With respect to health care, a customer is a person who:
• Question 22
Pharmaceutical companies are part of which set of stakeholders?
• Question 23
What economic model of a health care system favors private
insurance?
• Question 24
Physical activity levels, tobacco use and obesity are examples of:
• Question 25
Whether or not to use a product or service is a component of
which determinant of cost?
• Question 26
What is the greatest determinant of a country‟s health care
expenditure?
• Question 27
A health care portability law ensures that:
• Question 28
The trade-off analysis model used in the health care industry
states that a successful company:
• Question 29
According to the textbook, the U. S. health care system places
emphasis on:
• Question 30
What characteristic usually forms a first impression about a
facility?

22. ===================================================
HSA 305 Week 4 Quiz 3
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What is the central instrument for directing and coordinating an
organization‟s resources to achieve objectives?
• Question 2
What is business strategy?
• Question 3
One of the biggest obstacles to mission statement preparation is the
inability of decision makers to agree on:
• Question 4
If a product's quality can be evaluated from its use, that product is
called a(n):

23. • Question 5
Fulfillment management is a core business process that involves:
• Question 6
To deliver health care value, what must be in the mix?
• Question 7
Strategic planning occurs at four levels: corporate, division, strategic
business unit and:
• Question 8
Strategic planning starts with:
• Question 9
The degree to which substitutes are a threat depends on:
• Question 10
What is direct buyer power?

24. • Question 11
Goals should be prioritized because some may be more important than
others, some may conflict with others and:
• Question 12
The fourth step in drafting a useful and appropriate strategy is:
• Question 13
A business must prioritize the importance of its various customers by
categorizing them as those who are most affected by what we do, those
whom we wish to affect the most and those:
• Question 14
When an organization identifies its customers and uncovers conflicting
needs, it may need to:
• Question 15
In Porter's value chain model, outbound logistics refer to:

25. • Question 16
The first step in the five stage buying decision model is:
• Question 17
One of the ways marketers apply learning theory to build demand is:
• Question 18
What is product value analysis?
• Question 19
The most influential information about a product comes from:
• Question 20
What is the subset of available brands that meet initial buying criteria?
• Question 21
The decision-making unit of a buying organization is called a:
• Question 22

26. What is a characteristic that distinguishes the institutional market?
• Question 23
“How and where information gets into memory” is the definition of:
• Question 24
What is the process by which an individual selects, organizes and
interprets information inputs to create a meaningful picture of the world?
• Question 25
A supplier that promises a savings if an institution increases its
purchases, refunding the difference if the savings fall short, but splitting
any additional savings with the customer is practicing:
• Question 26
Business marketers need to reach decision makers. Larger sellers
generally use multilevel indepth selling, while smaller sellers:
• Question 27

27. Current models view the decision making process as:
• Question 28
Businesses that prefer to buy a total solution from one seller are
practicing:
• Question 29
A common tool that describes in detail all specifications needed for a
project or product:
• Question 30
One factor that can intervene between a purchase intention and a
purchase decision is: