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Module 3 marketing research and information systems

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JeVaughn Ferguson
JeVaughn Ferguson

The document discusses managing marketing information and gaining customer insights. It covers assessing marketing information needs, developing marketing information through various sources like internal databases and marketing research, analyzing information using tools like customer relationship management, and distributing and using information. Key aspects of developing marketing information include defining problems, developing research plans, using various research approaches and instruments, and implementing research. The goal is to effectively gather and use information to better understand customers.

BusinessTechnology
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Chapter Four Managing Marketing Information to Gain Customer Insights
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Information and Customer Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Information and Customer Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Information and Customer Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Marketing Information Needs ,[object Object]
Assessing Marketing Information Needs ,[object Object],[object Object]
Developing Marketing Information ,[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information
Developing Marketing Information ,[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Developing Marketing Information ,[object Object],[object Object]
Analyzing Marketing Information ,[object Object],[object Object]
Analyzing Marketing Information ,[object Object],[object Object]
Distributing and Using Marketing Information ,[object Object],[object Object],[object Object]
Other Marketing Information Considerations

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