The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
Digital Marketing & Social Media Presentation to NLC Corporate Scrutiny Panel 25 July 2011. Including how councillors can make better use of social media.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
Digital Marketing & Social Media Presentation to NLC Corporate Scrutiny Panel 25 July 2011. Including how councillors can make better use of social media.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Social Media: A Presentation for Public Relation Professionals in the Ski Res...Greg Wood
This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
My IT Management course in UBC MBA
Prof: Ron Cenfetelli
Web 2.0 – Moving beyond HTML
Confidentiality
Authentication
Ability to verify the identity of people/organizations
Data/Message Integrity
Ensuring communications were not modified in transit/storage
Nonrepudiation
Parties cannot deny a communication
Proof that the sender sent and proof that the receiver received
Cathay Pacific Evaluation - 3 Steps To Defining A Strategic Approach To Outso...Kimmy Chen
In the past, companies have failed to consider all the factors that impact their outsourcing strategy.
Opportunistic initiatives have led to fragmented outsourcing. (embrace the emerging technology)
Focus on the cost!
As a result, many find that outsourcing doesn't deliver the benefits they seek.To understand how firms plan their IT outsourcing strategy...
Issue- Changes Management
Creating A Customer-Specific Value Chain
Establishing “Who Owes What To Whom”
Putting The Commitment Management Protocol To Work
Steps on Succession Plan
Develop a framework for identifying high-potential employees
Identify critical competencies and other leadership criteria
Provide both training and development opportunities
Diversity Management in Financial InsitutionKimmy Chen
Solution 1:Aggregating the needs with companies in neighbourhood.Easily analyzing its cost and effectiveness.Solution 2:Mentor program could be measured by the participants’ (middle- aged management) performance
Solution 4:Constitute a 24/7 working environment time frame, which can improve it competency significantly.
Introduction to Project Portfolio Management (PPM)Kimmy Chen
Introduction to project portfolio management
PPM is generally defined as a strategic, mission driven, dynamic decision making process whereby a business list of active projects is constantly updated and revised [Cooper 2001].
Pillars of PPM
- Organization (Executive support, PMO, steering committees)
- Processes (Project feasibility to Project Acquisition)
- Technology (Repository, Document management, Knowledge management)
Benefits of PPM
- Right selection of projects
- Alignment with strategic goals
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
1. HOW’S THE ADVERTISING OPPORTUNTIES FOR COMPANIES IN SOCAL MEDIA? -- YouTube & other Podcasting media Kimmy Chen, London Han, Tong Li, Eva Na, Ali Naushad Nathoo, Dongsoo Kang
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6. Competitors Source : Hitwise, May 25 2006, Market share of page views YouTube Yahoo MySpace Google