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HOW’S THE ADVERTISING OPPORTUNTIES  FOR COMPANIES IN SOCAL MEDIA? -- YouTube  & other Podcasting media Kimmy Chen, London Han, Tong Li, Eva Na, Ali Naushad Nathoo, Dongsoo Kang
Introduction of Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Arts & Entertainment(86%)
Trend of online video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitors Source : Hitwise, May 25 2006, Market share of page views  YouTube Yahoo MySpace Google
Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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YouTube Video Example
Best Practices of Getting Buzz on YouTube ,[object Object],[object Object],[object Object],[object Object]
[object Object],Best and Worst Practices of Getting Buzz on YouTube
Best and Worst Practices of Getting Buzz on YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Source:  Jupiter Research
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[object Object],Source:  eMarketer
Recommendation: 3 Principle to leverage the platform  ,[object Object],[object Object],[object Object]
Recommendation (2): Sell products or content . ,[object Object],[object Object],[object Object]
If you are not a part of online video  NOW,  you are not where the money is going to be
Thank You! Questions?
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How to deal with Copyright issue?  ,[object Object],[object Object],[object Object],[object Object]
How to deal with Copyright issue?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW’S THE ADVERTISING OPPORTUNTIESbe

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