The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
BroadcastAsia 2014 - is social TV changing the international TV syndication m...Natan Edelsburg
Here's my presentation from BroadcastAsia 2014, on how social media is changing the international syndication of TV. I spoke with various experts who contributed to this presentation.
Bibblio is an intelligent discovery platform. We process content using natural language processing and keyword extraction to supplement whatever metadata comes with content objects, before disambiguating and abstracting out a set of concepts. Those concepts form the basis for journeys and recommendations using semantic web ontologies and tools, with those recommendations in turn offered through APIs back to content originators.
Sam Altman's slides from the CS183B course "How to Start a Startup".
The CS183B course website: http://startupclass.samaltman.com/
Find all the course materials on: http://bibblio.org/o/Gx/how-to-start-a-startup
I am not the owner of these slides. The materials and their associated copyright is the property of Sam Altman. They are reproduced here under attribution and solely for educational and non-commercial purposes.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
BroadcastAsia 2014 - is social TV changing the international TV syndication m...Natan Edelsburg
Here's my presentation from BroadcastAsia 2014, on how social media is changing the international syndication of TV. I spoke with various experts who contributed to this presentation.
Bibblio is an intelligent discovery platform. We process content using natural language processing and keyword extraction to supplement whatever metadata comes with content objects, before disambiguating and abstracting out a set of concepts. Those concepts form the basis for journeys and recommendations using semantic web ontologies and tools, with those recommendations in turn offered through APIs back to content originators.
Sam Altman's slides from the CS183B course "How to Start a Startup".
The CS183B course website: http://startupclass.samaltman.com/
Find all the course materials on: http://bibblio.org/o/Gx/how-to-start-a-startup
I am not the owner of these slides. The materials and their associated copyright is the property of Sam Altman. They are reproduced here under attribution and solely for educational and non-commercial purposes.
The best advice for making a startup. A summary of a lecture by Sam Altman from Y Combinator. Some things covered: What's the best reason to start a startup? What is execution? The chicken and egg problem. The Stanford dilemma. Evaluating an idea. Defensibility strategy. The difference between a great idea. Mistakes of founders.
Entrepreneurship 101 - Lived it Lecture with Barb Ward-Dagnon, Medicor Resear...NORCAT
Sudbury entrepreneur Barb Ward-Dagnon discusses creating Medicor Research Inc, things to consider before starting a business, and working with partners.
Within three years of starting Medicor, Barb Ward-Dagnon gained global recognition among several top pharmaceutical companies for excellence in clinical research. Her flair for sales, marketing and branding have allowed her to build her customer base to over sixty pharmaceutical and academic clients.
Watch the presentation at http://www.norcat.org/ent-101/season-3-lectures/
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
Slide utilisé dans le cours n°1 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman.
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-1-how-and-why-to-start-startup
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Egypt Startups Ecosystem 101 - Country Overview Dec 2015Ameer Sherif
I delivered this presentation to the Geeks on a Plane tour members (http://geeksonaplane.com/) while on their first visit to Cairo, Egypt on the 12th of Dec 2015 - right before the start of RiseUp Summit 2015.
Being 500 Startups' first company in Egypt - Batch #8 - I did my best to explain the challenges and opportunities in the Egyptian startups Ecosystem. It's tough growing a startup here but still a huge potential and golden opportunity for global tech investors given the growth potential in web and mobile trends...
List of startups mentioned ... just a sample of Egyptian startups in the scene with extremely STRONG TRACTION... up to millions of dollars in revenue or 100s of thousands of users!!
Internet / Marketplaces / SaaS / Content / Edutech:
- GoEjaza - Arabic travel planning - http://goejaza.com/
- Bkam - price comparison platform for Egypt and MENA - https://eg.bkam.com/ar/
- Taskty - marketplace for home services (e.g. Angie's list) - http://www.taskty.com/
- Edfa3ly - e-commerce for people to buy from US sites not delivering to MENA - handles cash payment and delivery - https://www.edfa3ly.co/
- Aqarmap - leading real estate marketplace / classified - https://aqarmap.com/
- NASTrends - fashion / crowd-sourced designs - https://www.facebook.com/Nastrends/
- Shezlong - online psychotherapy marketplace - https://shezlong.com/
- Vidmy - video curation tools / SaaS - http://www.vidmy.com/
- CrowdAnalyzer - arabic social media monitoring - https://crowdanalyzer.com/
- and many more...
Top content platforms:
- Elmenus - food discovery platform - http://www.elmenus.com/
- Supermama - #1 content for Arab / MENA mothers - http://supermama.me/ar
- elcinema - imdb for the Arab world - https://www.elcinema.com/
- Nafham - K12 education videos platform (Khan Academy) - http://www.nafham.com/
- Qabila - Arabic video content - https://www.facebook.com/QabilaTv
- ArabHardware - #1 Arabic hardware, software, and gaming content - http://arabhardware.net/
- and much more...
Top mobile apps:
- Instabug - mobile in-app feedback SDK - https://instabug.com/
- Eventtus - events app / platform - http://eventtus.com/
- Bey2ollak - traffic app - http://desktop.bey2ollak.com/
- Iqraaly - Arabic audio books (audible / Soundcloud for Arab users) - https://play.google.com/store/apps/details?id=com.innovolve.iqraaly&hl=en
- and much more...
Energy/CleanTech/Recycling
- KarmSolar - Solar tech / innovation - http://karmsolar.com/
- SolarizEgypt - Solar energy - http://www.solarizegypt.com/
- Tagadod - renewable energy and waste management - http://www.tagaddod.com/
- Recyclobekia - electronics waste recycling - http://recyclobekia.com/
- and much more...
Other hardware, software, etc...
- Avidbeam - video big data analytics - http://www.avidbeam.com/
- Avelabs - automotive software - http://www.avelabs.com/
- Integreight / 1sheeld - hardware tools for makers / arduino - http://1sheeld.com/
- and much more...
Apresentação realizada no evento Startup 101, do capítulo São Paulo do Founder Institute. A palestra apresentou algumas lições para empreendedores que estão iniciando ou pensando em iniciar um novo negócio digital.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
Slides from Bibblio's presentation at the 2017 ASU GSV Edtech conference in Salt Lake City about the Attention Economy and recommender systems for learning and knowledge discovery.
Syllabus & Bibblio - Textbooks with videoMads Holmen
Bibblio and Syllabus2Go have teamed up to create a ground-breaking solution for the attention-deprived teenagers of today.
Join us to learn about the unique combination of video aid and traditional curriculum-based textbooks - a win for teachers, schools and students.
For over 500 years educational publishing has been about packaging and distributing knowledge to people. But in today's digital world we often have to much content and choice. In this world discovery is rapidly becoming the biggest problem for both content providers and consumers. Essentially, how do we as an industry make sure the right content surfaces to the right person, at the right time? And how do we achieve it in a world where control of the value chain increasingly resides with giants like Amazon or Google.
Carpenter's "They became what they beheld". The original is really hard to find, but I was lucky to come across a PDF.
Only redistributed here for non-commercial and informative purposes.
As the amount of information explodes the logic of how the web is being structured are changing. From making as much information as possible public, increasingly the focus of algorithmic design is quality and engagement. This presentation means what this paradigm shift means and how companies can approach it.
Links to collections on Bibblio:
http://bibblio.org/o/GF/eyeforpharma
http://bibblio.org/o/2R/how-youtube-works
This is Bibblio. It is going to change learning.
Last night Bibblio launched in Google Campus. Here is the deck from the launch, including all videos and links.
Online content and Learning - Bibblio sneak previewMads Holmen
A first public introduction to Bibblio at the Marketing Kingdom in Baku, April 2014.
Launching in May 2014
https://www.facebook.com/bibblio
https://twitter.com/Bibblio_org
Be On sales pack for June 2013.
Mixing the thoughts from the Cannes Lions seminar with Be On's new pillars of Create, Syndicate and Measure this deck explains not just the megatrends and emotional studies, but also how they relate to the way brands can achieve success in the social video space via Syndication and Measurement.
Update: Actual version used on stage for Cannes Lions 2013 with our CEO Rene Rechtman and Mihkel Jaatma, Founder of Realeyes. Youtube video inserted in the end...
"Be Emotive" - The Be On Cannes Lions seminar 2013 presented by Rene Rechtman and Mihkel Jaatma from RealEyes... Link to Youtube: http://www.youtube.com/watch?v=cEVhADbBJF0
goviral Cannes 2012, Generation Social Mads Holmen
Slides from goviral's opening seminar at the Cannes Lions 2012.
The title of the seminar is: "Engaging generation social"
The next mass medium could be called social mixed media. It consists of all previous media in one, mixed in new and increasingly amazing ways. People now experience, share and purchase goods, entertainment and content in ways previously unimaginable and completely platform agnostic.
While the big screen might still be in the living room, under the surface social media is boiling and it is the young, the digital native, GenY, who drives the change. They consume on demand and opt in and out as they like – and the older and affluent are the followers.
By 2015 generation social will be the single largest consumer group on the planet with tremendous influence on the purchase behavior of others.
It is in this reality advertising has to take on a new role. René examines how we move advertising forward to engage, impact and give generation social a reason to be receptive and opt in. The focus is be on engaging formats that deliver high impact experiences like branded entertainment, premium formats and social content.
Presentation from the recent Ad:tech 2011 conference in National Hall, London.
Videos obviously missing, and it deleted text on break slides when uploading, but content itself should be ok (except a few fades/backgrounds changing).
May we all live in a world where we tell stories. Long, powerful and multilayered stories. Stories with great myths & mysteries, heroes & villains... and let us build those stories so that they fit for our time, for a world full of wonder and technological opportunity. Let us build stories that empower people and move them emotionally. Both brands and users would be better off for it.
4. Internet overtake TV as most popular medium by June 2010 Ultimo 2008: TV 46 hours a month Internet 40 hours a month Ultimo 2010: TV 43-46 hours a month Internet 50-60 hours a month
7. Digital influence is moving you brand from magazines to blogs, from a few channels to many
8. The new formats are driving the growth Search and interactive ad formats like video are flourishing, largely replacing classic display advertising
9. Social media usage is exploding, but video is the real story While member communities (like Facebook) have been garnering impressive audience numbers for the last five years, video audiences have been growing at meteoric rates
10. “ Like Zimbabwe’s endless printing of new worthless money, the online industry is adding new display inventory way beyond demand. The supply and demand model is a broken one” Display Ads & Zimbabwe Two cases of hyperinflation Source: Wall Street Journal, February 2009
11. It’s about the new formats and the narrative Eric Schmidt, CEO Google
12. The potential is huge *Source: Nielsen Online, The Global Online Media Landscape, April 2009 and Jupiter European Advertising Forecast 2007-12
14. The digital ‘future’ is already here... User situation Kids (5-12) Young people (13-27) Mature consumers (+28) Information Youtube search or social tools Google search and social tools Google search Communication Carrier agnostic social media IM & social networks via laptop and phone E-mail Entertainment Social worlds and video On demand video and games via laptop or portable device Digital TV and premium on demand
15. Video content is increasingly delivered on demand - one in seven 18-24 year olds watching no live TV at all. Source: Forrester and Comscore Press releases 2008/2009 Median age for TV users are 13 years higher than general population. Users are changing behaviour
16. The Channels are becoming ’truly’ digital The Channel The ’killer’ App The Outcome The consumer will let you in, if you offer them something that can work as the ’social glue’ The consumer wants to participate, so the ’trade-off’ needs to be interesting The consumers have the power – they will only ’opt-in’, if you are relevant
17. By 2013 video will be 90 percent of all consumer IP traffic and 64 percent of all mobile traffic Source: Cisco, April 2009 We are watching and sharing video like never before 2004 2007 2010 2013 100% 80% 60% 40% 20% Video as percent of all bytes
18. Video Distribution is replacing traditional tools Content: From banners to video Distribution: From campaign sites to channels
22. With content on demand With mobile applications With communication tools such as Wave or Skype With communities and social networks With web applications such as Twitter and Netvibes Users are ”always on” ’ Always on’ channels ’ Always on’ users
23. Advertising formats have to adopt to users being ”Always on” Media is consumed when, how and as users like it. Traditional advertising fail to engage
24. The advertising eco system has to evolve with the users Master all three elements of change to benefit from the full potential of the new media eco system . From campaign website From TV, Print, Display From PR and journalists to multiple channels and properties to content distribution to users and social sharing Step 1: Owned Media Step 2: Paid Media Step 3: Organic Media
25. Exploiting the ‘always on’ users Reach & Engagement Owned Media Paid Media Organic Media Low Content is on the website/campaign site Uploading to Youtube and buy a bit of search Few organic views, comments and ratings Medium Campaign site & Youtube channel Viral disimination to all major video platforms with some media support Significant organic views driven by comments, ratings and some social media sharing High Multible channels and content hubs Contextual seeding in multible channels Extensive sharing and redistribution of the content across all ”always on” platforms
28. Case: Zack Johnson 9 videos zack16.com youtube channel Twitter account Step 1: Owned Media Step 2: Paid Media Step 3: Organic Media No paid media support Less than 100,000 views 11 comments 28 ratings
29. Very good webisode content, but complete lack of paid media support to organic momentum for the campaign. Evaluation Online Presence Organic media Low Paid Media Low Owned Media High Engagement
33. Owned Media High Engagement Channels/Properties Evaluation Online Presence Paid Media High Content Distribution Organic media High Social Sharing
34. Set for future campaigns Popular channels are already in place They can launch new clips in same meme on the back of current momentum They have gathered a massive community to capitalize on
35. From ”Dance” to ”Sing Along” January 2009 300 people dancing in Liverpool Street Station April 2009 13,500 people singing along on Trafalgar Square
38. “ Always on demand” Distribution approach Content Channels “ Always on” Tools & Users
39. The opportunity Online Presence Time Online Presence From peak & valley campaigns to “Always On” distribution Time
40. The Online Propagation Model Channels & Properties Engagement Owned Media Paid Media Organic Media Online Presence Low High Branded Content Distribution Social Tools, Widgets, Video SEO Always on
41. Case: The transformation of a king Lack of successful advertising campaigns during the 80s and 90s led to ridicule. 80’s – 90’s 2003-04 Russ Klein appointed as CMO and Crispin as creative agency. An era of content starts..! 2008-10 25% increase in ad spend and doubling of digital spend as online and branded content becomes central for BK
42. Burger King’s online story Engagement Owned Media Online Presence Low High Subservient chicken Channels Xbox games 2007 Paid Media Whopper freakout 2008 The cavalcade Sponge Bob Always on The BK Lounge Organic Media Whopper sacrifice 2009
44. Owned Media High Engagement Properties/Sponsorships Evaluation Online Presence Content Distribution Paid Media High Organic media High Social Sharing
45. Strategic success across all 3 steps 'Burger King won the Grand Effie convincingly due to their boldness and creativity across multiple media platforms, delivering real cultural relevance and above all, outstanding business results. As a result of the campaigns Whopper sales have increased by double-digits. ' - Carl Johnson, Chairman of the Board of Directors of Effie Worldwide and Co-Founder of Anomaly.
Editor's Notes
Dance: 300 people dancing in Liverpool Street Station, April 2009 13,500 people singing along on Trafalgar Square
Dance: 300 people dancing in Liverpool Street Station, April 2009 13,500 people singing along on Trafalgar Square
Xbox: 4 million games printed, sales up nearly 40% , Subservient chicken +50 million hits in campaign, Channels: Youtube channels, video on website etc. Whopper freakout: 15-20 mil views (7 min version!), Sponge bob (Cannes winner this year?)... Millions of views already. Whopper sacrifice , so popular Facebook had to shut it down (people deleted each other), Facebook group and BK Lounge (80k and 3000 followers)