This is the introductory webinar for the Day School Video Academy, a project of The AVI CHAI Foundation with the support of See3 Communications

1. Introductionto The Day School Video Academy The People of the Book… and Now the Web Camera

4. What is the Day School Video Academy? An initiative of The AVI CHAI Foundation that will build the capacity of Jewish Day Schools to use online video for recruitment, retention and fundraising.

5. Day School Video Academy - Eligibility The program is open to North American Jewish Day Schools that are operating in the 2011-2012 school year. Jewish pre-schools are not eligible. All programs or institutions must express a positive attitude toward the state of Israel in order to be supported. Though this program is for grants toward Jewish day school education, only programs that do not reject the value of secular education will be funded.

7. Teachers

8. Parents / Grandparents

9. Students

11. #1: Storytelling September 13, 2011 – 1:00 PM EDT – 1 hour An overview of impactful storytelling techniques. How to choose a story, develop a shot list and interview questions, and planning for successful production. This webinar will give a broad overview of the production process, from planning/scripting, to production and through how stories are assembled during an editing process.

12. #2: Production Basics Production Basics – September 20, 2011 1:00 PM EDT – 1 hour By avoiding common mistakes in production, an amateur videographer can produce useful and even well-shot video. For example, sound is commonly overlooked and, while people will watch bad video with good sound, they will not watch good video with bad sound. This webinar will teach the basics of a good production, including capturing good sound, camera composition, basic interviewing techniques and how to use b-roll.

13. #3: Post-Production September 27, 2011 1:00 PM EDT – 90 minutes Intro to the Editing. The hardest part of the video production process is editing. This webinar will introduce schools to video editing, using Adobe Premier Elements, an editing program that is available on both Mac and PC. The webinar will cover general principles of editing. This webinar is recommended for all schools, even ones using iMovie, Windows Movie Maker and other editing programs.

14. #4: Distribution October 4, 2011 1:00 PM EDT – 1 hour Making videos is only the first step to harnessing the power of the medium. Getting these videos in front of the key audiences is critical to making the investment in video worthwhile. This webinar will teach participants how to maximize use of YouTube, Facebook and other video sharing platforms. The webinar will cover successful tagging strategies, best practices in distributing video to their existing network, and how to harness the user generated content and the videos of others toward their school goals.

15. Online Resources: Video Academy Website The Day School Video Academy website, to be launched in early September, will provide participants with substantial resources to assist in video productions. A recorded version of this intro webinar and all subsequent webinars will be posted on the site.

17. Log sheets

18. Paper edit script form

19. Transcription format helper

21. Shot list

23. Best Practices for camera and sound

24. Production "check-list"

26. Other Resources: One-on-One Consultation Each eligible school will be able to take advantage of one-on-one phone consultations with See3 Communications. There is a limited amount of consultation available.

27. Video Contest To encourage schools to use their new-found skills at video, The AVI CHAI Foundation is sponsoring a video contest. The details of the contest will be released in August and will be listed on the program website.

29. Why Video Matters In December 2010 85% of US internet users watched online video. 88.6 million people watched online video on an average single day There are as many people over 55 watching video on YouTube as there are under 18. Cisco predicts that 90% of the web’s data will be video within four years

30. % Users Users (M)‏ Age – 57.1 All 19% 11.0 <18 19% 11.1 18-34 22% 12.3 35-44 21% 11.9 45-54 19% 10.9 55+ Gender 52% 29.8 Male 48% 27.3 Female Why Video Matters In 1 Minute 24 hours of video are uploaded to YouTube #3 Biggest Site in the World Bigger than MSN and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (December 2009) - US audience.

31. Your Audience is Watching

32. Search

34. 16% of these donors use LinkedIn

36. 24 Components of Inbound Marketing

37. You Can Do This! This is NOT about budgets. This is NOT about being technically savvy. This is about doing it. Trying it. Learning it. Getting better. It will be a rewarding experience for yourself and your school community. Have fun!